Thumbnail image for Getting The Money!

Getting The Money!

by Pete Godfrey

“Guy hands you a light envelope, it’s just the beginning.” From the Sopranos Okay, I’ve been watching a few Sopranos reruns of late; purely for educational purposes. But that line above hit home. A guy owes you say 2 grand, and gives you only 1,500, chances are, the situation is only going to get worse. [...]

8 comments
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How to Finish What You Start

by Pete Godfrey

NOTE: Below is an updated post adapted from a recent newsletter article. Now while I can’t and won’t share most newsletter content here, this article caused a ton of feedback from my subscribers, so I knew this was a problem with us entrepreneurs, and I just had to share it with you here. It’s a [...]

6 comments
Thumbnail image for Guarding Your Time For Maximum Productivity

Guarding Your Time For Maximum Productivity

by Pete Godfrey

Here’s The Undeniable TRUTH: How easy you let yourself be distracted each day will ultimately determine how successful you become and how much money you make. That being the case, you must fiercely guard your productivity and do NOT let other people’s dramas or agendas get in your way of achieving what you set out [...]

21 comments

Direct Mail Sucks!

by Pete Godfrey

Direct Mail Doesn’t Work! If I had a dollar for every time I’ve heard this B.S statement, I’d have enough money to buy myself a fancy dinner with wine included. It’s one of those statements we on the inside of Direct Response hear weekly. Those who believe Direct Mail doesn’t work generally fall into two [...]

9 comments
Thumbnail image for How to Position Your Product For Maximum Success

How to Position Your Product For Maximum Success

by Pete Godfrey

NOTE: To celebrate my good friend and mentor Ted Nicholas returning to Australia to speak at my Masters of Conversion Super Conference in October, I’ve decided to publish this newsletter article and share it with everyone. Marketing is all about perception. It’s about how your product is perceived by the marketplace. It’s not about coming [...]

26 comments
Thumbnail image for Haemorrhoids?

Haemorrhoids?

by Pete Godfrey

And some say short headlines don’t work. The headline above ran successfully for years in many different publications. Just goes to show the right word CAN and DOES get attention. I mean, if you were suffering from haemorrhoids and you saw that headline, chances are, you’d stop what you were doing and pay attention wouldn’t [...]

8 comments
Thumbnail image for Respect The Process – Mastery

Respect The Process – Mastery

by Pete Godfrey

“The fools in life want things fast and easy – money, success, attention. Boredom is their great enemy and fear. Whatever they manage to get slips through their hands as fast as it comes in. You, on the other hand, want to outlast your rivals. You are building the foundation for something that can continue [...]

21 comments
Thumbnail image for Never Forget Where You Came From… And Never Forget Those Who Helped You Get There!

Never Forget Where You Came From… And Never Forget Those Who Helped You Get There!

by Pete Godfrey

You know, I’ve been around a lot of years in this marketing game. I’ve seen new faces come and go, some stay longer than others, some just drift away into obscurity. As a student of human nature, I find this interesting. I find it fascinating how different personalities react to even the slightest bit of [...]

6 comments
Thumbnail image for How Being The Big Fish in the Little Pond Drastically Reduces Your Income

How Being The Big Fish in the Little Pond Drastically Reduces Your Income

by Pete Godfrey

Who you allow into your circle of friends, colleagues and or advisors is a critical part of the success formula. We all know the saying, “Lie down with dogs, wake up with fleas” but it goes much deeper than this. I was discussing this topic recently with a few friends and clients; namely Andrew Grant, [...]

14 comments
Thumbnail image for The Amazing Power of the Dear Abby Principle

The Amazing Power of the Dear Abby Principle

by Pete Godfrey

Remember the Dear Abby Column? People would write in with deep, provoking questions like: “I’m not sure about marrying my boyfriend. He slept with my sister and now Mum and him are getting real friendly. He says he’ll stop. Should I trust him Abby?” Without a trace of sarcasm and keeping a poker face, Abby [...]

8 comments

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