Thumbnail image for We Do Not Sell To Virgins

We Do Not Sell To Virgins

by Pete Godfrey

We’ve all been burnt before; having been seduced into buying something, we were left disappointed, frustrated and maybe even a little angry. It’s the same with our customers. None are virgins when it comes to being ripped off. As a marketer, as a persuader, you must never lose sight of this fact:
People are sceptical and [...]

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Thumbnail image for How to Turn Boring Facts Into Exciting Benefits

How to Turn Boring Facts Into Exciting Benefits

by Pete Godfrey

This post is a bit more how-to than of late… and if you keep reading, you’re gonna discover a valuable lesson on copywriting… a lesson that could easily make you more sales, make you more money. (So why wouldn’t you keep reading?)
So let’s get busy…
I often get asked about the features of the product. Especially [...]

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The Price Of Petrol

by Pete Godfrey

I was sitting outside Sydney Airport with my wife getting in a last minute cigarette before my flight back home. Yeah I know, filthy habit and it’s gonna kill me, but hey, we all have our vices. Anyway, next to me was my “new friend” Jeff from Tamworth, a guy who up until that point [...]

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Copywriting Skills Transforms Lives

by Pete Godfrey

I was on the Gold Coast recently when my mate and young gun Copywriter Bret Thomson visited.
So we thought we do a little fun video that shows you the power of great copy and how it can transform your life.
PLUS, Bret’s got a new weird hair-do that I’d thought you’d like to see.
Go check it [...]

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It’s Not My Fault

by Pete Godfrey

While watching the local news the other night I was once again reminded of the prevailing attitude for never accepting responsibility of one’s actions and for laying the blame squaring on someone else. Hence, “It’s Not My Fault.”
As a copywriter, it reinforced in me the need to use this “copy click” more often. It validated [...]

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Thumbnail image for 7 Tips For Writing YOU Focused Copy

7 Tips For Writing YOU Focused Copy

by Pete Godfrey

#1: Empathise with your reader
You’ve got to be sincere. You’ve got to care about your reader. I keep saying it but you’ve got to understand what he wants. What he fears, what he desires, what he talks about and what he thinks about.
What’s this guy’s life like anyway?
When you are sincere and you truly empathise [...]

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