Thumbnail image for Constant Daily Improvements

Constant Daily Improvements

by Pete Godfrey

It still amazes me the amount of aspiring copywriters who contact me each month seeking work, who have not done the most rudimentary study of the craft. They’ve never heard or studied the old greats such as Caples, Collier, Burnett, Ogilvy, Schwab, Cossman and many  others. The guys and girls in my new Apprentice Group […]

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Thumbnail image for The Language of The Sexes

The Language of The Sexes

by Pete Godfrey

FOREWORD: After many thousands of years, countless studies, numerous focus groups, and much angst all round, it has recently been discovered that men and women are different. And it’s these differences we’ll look at in this article and how to use this knowledge to make more sales. Sure I take a light-hearted look at this […]

15 comments
Thumbnail image for A Time To Reconnect

A Time To Reconnect

by Pete Godfrey

Report From The Front Lines– Reality Check For Entrepreneurs Fact is, we live in a spontaneous, fast-paced world where we are bombarded with incoming information on an hourly basis. Recent studies now reveal for many people, the more plugged in they are the lonelier they feel. That’s because there is always something else to look […]

4 comments
Thumbnail image for So, you wanna write your own copy do ya?

So, you wanna write your own copy do ya?

by Pete Godfrey

A couple of big tips for you today on writing your own copy. I’ve been getting a few questions of late from readers who write their own copy for their own businesses. So they are not professional copywriters, but business owners who can see the power of being able to write emotionally-charged words that sell. […]

4 comments
Thumbnail image for Make More Money With A GOAT

Make More Money With A GOAT

by Pete Godfrey

I first heard the term GOAT from old time info-marketer Jerry Buchanan. Jerry first got famous for selling a little booklet on how to remove gophers from your backyard. He then went on and published the very successful, “Towers Club USA Newsletter: The original source for insider news for mail order merchants.” Folks like Gary […]

14 comments
Thumbnail image for Who Controls Your Day?

Who Controls Your Day?

by Pete Godfrey

Now that’s a damn good question isn’t it? Who controls your day? Makes you think. Is it your customers? Your lover? Your kids? Spouse? Any random fool with a laptop or smart phone who wants to throw a question your way? Who? Or do you control your day and make others work around you? Frankly, […]

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Thumbnail image for Your Customers. Make `em an Offer They Can’t Refuse!

Your Customers. Make `em an Offer They Can’t Refuse!

by Pete Godfrey

No, I’m not talking about doin’ a Godfather and leaving a severed horse’s head in your customers’ beds. I mean, that would be silly and damn disgusting right? The big thing you MUST understand is the most valuable asset your business has are your customers and the relationship you have with them. Also understand they […]

3 comments
Thumbnail image for 2 Simple Words To Increase Sales

2 Simple Words To Increase Sales

by Pete Godfrey

We all know you’ve got to limit your offers right? It cuts down on procrastination and gets folks to buy now, not later. But many times people get stuck on how they can limit their offers How can you make it sound believable in an ordinary, everyday small business? Well here’s a story that will […]

15 comments
Thumbnail image for Caught With My Pants Down

Caught With My Pants Down

by Pete Godfrey

An embarrassing lesson on headlines… We’ve all experienced it. An embarrassing moment, a moment so bad you’d rather be caught with your pants down in the middle of Surfers Paradise on a cold winters’ morning. Fact is, we’ve all had our own embarrassing moments. They might be fun to look back on, but at the […]

8 comments
Thumbnail image for Bizarre Copywriting Blunder

Bizarre Copywriting Blunder

by Pete Godfrey

You see it often. In the papers, in Google AdWords; we see it in all media categories. It’s wrong. It’s silly. It causes ill will. And it’s downright bizarre. So what is this insidious copywriting blunder? Well it’s the old “Bait and Switch.” This is where advertisers get you in on one thing and then […]

15 comments
Thumbnail image for Tastes Like Chicken

Tastes Like Chicken

by Pete Godfrey

You’ve heard the old saying, “It tastes like chicken” right? It’s when you try to explain something new to somebody, like how crocodile tastes, so you say, “It tastes like chicken” so the other person gets it straight away. It’s the same in copy. You compare what is known to what you are selling (the […]

2 comments
Thumbnail image for Attention Spans of a Teenage X-Box Addict  on a High Sugar Diet

Attention Spans of a Teenage X-Box Addict on a High Sugar Diet

by Pete Godfrey

The way things are going I reckon in ten or so years, I’ll be writing sales letters in crayon. Nothing more advanced than grade two level. This way, I won’t get too clever for the masses. Oh, and don’t forget to do it in 140 characters or less…any more, the old attention span of the […]

10 comments
Thumbnail image for How To Turn Boring Facts  Into Exciting Benefits

How To Turn Boring Facts Into Exciting Benefits

by Pete Godfrey

I often get asked about the features of the product. Especially features of a technical nature. “Surely you’ve got to mention the features, not just the benefits?” they ask. And my answer is YES, of course you do. You need to explain the features of your product so your customers know what they are actually […]

8 comments
Thumbnail image for Longevity Secrets Of Bert Newton

Longevity Secrets Of Bert Newton

by Pete Godfrey

You’ve got to give it to Bert Newton. Loathe him, love him, or you’re indifferent, it’s not important. The guy’s like 142 years-old and he’s still on TV! Saw him on TV the other night and I’ve got to be honest, every time I see him he looks less real, the make-up about an inch […]

6 comments