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Respect The Process – Mastery

by Pete Godfrey · 21 comments

Respect The Process – Mastery

“The fools in life want things fast and easy – money, success, attention. Boredom is their great enemy and fear. Whatever they manage to get slips through their hands as fast as it comes in. You, on the other hand, want to outlast your rivals. You are building the foundation for something that can continue to expand. To make this happen, you will have to serve an apprenticeship. You must learn early on to endure the hours of practice and drudgery, knowing that in the end all of that time will translate into a higher pleasure – mastery of a craft and of yourself. Your goal is to reach the ultimate skill level – an intuitive feel for what must come next.”

From Chapter 8, Respect the Process – Mastery

The 50th Law by Robert Greene and 50 Cent

I’ve been getting great feedback on a book I sent some clients last month; “The 50th Law” by Robert Greene and 50 Cent… seems it struck a nerve which was my intention.

The main theme of the book is “living without fear”… which to me is a thoroughly liberating way to live. And I was pleased to see many of my convictions and habits and thought processes were reflected in the book… and I was nodding my head like one of those bobble head toys, and my highlighter was working on overtime as I worked my way through the book.

Growing up in a ghetto and selling drugs at an early age, 50 Cent had to conquer fear in order to survive.

In my youth, I worked on many job sites where you had to have your guard up, had to prove you were the kind of guy to leave alone. From meatworks to the wharves as a Painter & Docker, to Railway camps where knuckles solved any problems, this living without fear became ingrained into my pores. So when I read this book I had many “aha” moments… for the first time seeing that “living without fear” was what I had being doing my whole damn life.

It’s like when I first started teaching copywriting way back in 2004. I’d been a copywriter for many years with many successes under my belt so I knew my shit and I had the runs to prove it. I remember going to a blog where a couple of, well let’s be nice here, let’s say wankers, were having a bitch session about a few people, one of whom was me.

Now they probably thought they would get under my skin…but frankly, I just laughed.

I mean put yourself in my shoes.

I had nearly 20 years of working hard with hard-arsed folks in some real hard situations… I had lived, and lived hard, with my head held high and without apology.

So there was no way a couple of poncy fools still wet behind the ears and no doubt still breast feeding were gonna rattle my cage. They were just lucky I didn’t start doin’ some rattlin’ myself because I’m a damn master at it.

So reading this book confirmed many things for me.

Reinforced things for me.

Helped me clarify a couple of points.

I trust you buy the book and get something BIG out of it too.

I’ll leave you with a couple of quotes taken from Chapter 8 that jumped off the page and hit me like a physical blow… and … you’ll get my take on them and what they meant to me.

QUOTE: (Page 214)

“Before it’s too late we must wake up and realise that real power and success can come only through mastering a process, which in turn depends on a foundation of discipline that we are constantly keeping sharp.”


The masses seek success without work. They want quick and easy. We however, know there is a process where we go from rank beginner to true professional. There are shortcuts, and we take them; but we don’t kid ourselves about the work involved. And, what’s maybe even more important, we stay plugged in and are constantly honing our skills.

QUOTE: (Page 216)

“It took this period of forced isolation and repetitive labour to transform him into a genius.”


This is where he was talking about Isaac Newton and the plague that swept England and how Isaac had to leave London for the country where he spent his time in isolation working on his theories. It was through this forced isolation that many of Newton’s breakthroughs occurred.

This one struck me as very personal because I read it at a time in my life where there were many changes… and for a couple of weeks I was in isolation to some extent myself. Sure I took some calls and worked and I had a few loose ends to tie up, but for a couple of weeks there all I did was read, think big thoughts, take notes, go through my writing content I had pumped out over the past 10 years, and got very clear on who I was and what I wanted.

It was a truly enlightened couple of weeks and it was only through this isolation, only through this self-focused absorption that the BIG breakthroughs occurred.

Get this: This will never happen for most folks. Everyone is so plugged into the grid these days it’s very hard for them to have original thoughts; very hard for them to focus on what’s important to them. Folks are so caught up in what everybody else is doing they sacrifice their own identity.

Real peace, real breakthroughs come from within.

Look, there are many more quotes in this chapter and in the book that I could call your attention to… however, it’s important you find your own meaning, your own quotes that strike a chord with you.

The BIG point here in this chapter is success is a process and success takes commitment, work and discipline.

You know that don’t you. I realise for many reading this you are working hard, real hard to achieve your goals.

Working long hours.

Hang in there.

Because soon it gets even better.

Soon, when you achieve mastery, other opportunities present themselves. It’s then you start to play a different game where the stakes are higher but through leverage and your own expertise, the money will flow your way almost effortlessly, in stark contrast to how it was throughout your apprenticeship.

But it’s only through mastery that you will reach this higher level. And it’s only through continued sharpening of the saw you will maintain it.

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About The Author

Copywriter, Sales Strategist - Pete GodfreyPete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook

{ 21 comments… read them below or add one }

Daniel Munday June 15, 2011 at 10:26 am

thanks for the book tip Pete. Always looking for a good read to add to the list


Pete Godfrey June 16, 2011 at 6:08 am

Readers are leaders Daniel


Haley June 15, 2011 at 12:30 pm

Really enjoyed this one Pete, you had my eyes glued to every word you wrote – I think I’ll buy the book for Kristian, sounds like a great read.




Pete Godfrey June 16, 2011 at 6:09 am

Thanks Haley and yeah, grab it for Kristian (and yourself), I reckon he could really relate to it!


Rich Muir June 15, 2011 at 12:37 pm

Killer post Pete..

Love the the well of emotion and truth sitting in those words. They really run true especially the apprenticeship and the dance of hard work.

Kinda goes against a lot of the noise online about instant riches, become super-lord-guru overnight kind of BS that these days is becoming stale and trying.

The idea of forced isolation and reflection is such a powerful thing. And, as scary as a few weeks on your own would be for most people (especially if you had to remove all distractions) I think it would rattle many cages and eventually get some bright lights shining down on some internal truths that can get lost in every day living.

And have to say, did a double take when I saw it was 50cent who coauthored the book (good ol assumptions!), must also make for a dam interesting read.



Pete Godfrey June 16, 2011 at 6:12 am

Rich, I did the old double take too mate…didn’t really know much about 50 cent before reading this book…but I knew if Greene co-wrote it, it would be good. (See 48 laws of power, The art of seduction, and the 33 strategies of war… all great reads.)


Jean Cannon June 15, 2011 at 12:57 pm

Thanks again Pete! Time to re-read this. You gave this book to me around two years ago and I found it very valuable.
And you and 50c are both so right about having some time out to make you stop and re-evaluate.


Pete Godfrey June 16, 2011 at 6:12 am

I remember sending this to you Jean and I know you enjoyed it… it’s one of those books you can keep going back to…


Monika Mundell June 15, 2011 at 1:05 pm

Hi Pete,

Love the new blog look. As far as mastering fear goes I haven’t read the book you suggested, but added it to my new Kindle shopping list. Yeah, I’ve succumbed to the mighty Kindle lure (even so like you I still love the textile feel of books in my hands).

I had to learn the hard way about mastering many fears throughout life – especially once I became aware of my hopeless situation (back when I was in network marketing, facing having to go back to a job I hated with a passion).

I had to face my fear of success and stare it boldly into its damn smirking face. So much so that I knew it was all or nothing.

It was one of the best decisions I ever made (besides migrating to Oz of course and marrying my hubby). I learned a valuable lesson all those years ago. Fear these days is not as threatening as it once was; most fears are unjustified because we believe them to be real when in fact they are existing in our heads.

As for attaining mastery, well, I’m working on that coach. 🙂


Pete Godfrey June 16, 2011 at 6:14 am

Yeah, fear sucks big time, but when you face it, meet it head on, it shrinks away into nothing… not facing fear is where the trouble lays, the fear gets blown out of all proportion…


Josh June 15, 2011 at 1:26 pm

Cheers Pete – I just went and bought this for my Kindle, looking forward to reading it. Am currently shifting from my apprenticeship to mastery, nearly there, but always more to learn…


Pete Godfrey June 16, 2011 at 6:19 am

Hey Josh, great stuff and yes, always more to learn… but also, turning knowledge into wisdom, that’s where true mastery lies…


Konrad June 15, 2011 at 1:27 pm

Hi Pete,
Thanks for confirming some more that I am on on the right path,
Thanks for letting me know that what I am doing and feeling has to happen,
Thanks for helping me to understand about clarity and its power,
Thanks for showing me earlier that commitment and work is needed,
Thanks for sharing about Discipline,
Thanks for helping me to hang in there,
Thanks for sharing about the opportunities to come,
Thanks for giving me confidence by what you share around,
Thanks for all the work you have done,the commitments you have made, the
successes you have had and failures you have learnt from, to be able to teach
others to be Dam good copywriters/marketers.
I am always blown away by the Fact that it seems that you know how we feel
and think in your posts.( I guess that is learned by doing what you teach)
Awesome Post Mate.


Pete Godfrey June 16, 2011 at 6:14 am

You’re welcome Konrad


gordon June 15, 2011 at 5:23 pm

Hi Pete,
Great blog, I quite enjoy your blogs as its always sharp, meaningful and to the point which I can associate with.


Pete Godfrey June 16, 2011 at 6:16 am

Thanks for your feedback Gordon… I try damn hard to remain relevant to the few… and as you know, my message is not for everyone, but the core few who really get this and who are under no illusions on what it takes to succeed….


Christina June 15, 2011 at 11:23 pm

Hello, I love your stuff 🙂

It’s no fun at all being different from everyone else when you are locked away studying and learning for years. The masses sure do like to tease! Boy did I ever cop it off the relatives for staying home studying this stuff instead of going to discoes and getting drunk.

Then I think of that saying:

Those who lack discipline are rewarded only with regret

We are not “staying home doing nothing” when we study which is what the partying masses like to tease us with. We are simply subordinating the present to the future


Pete Godfrey June 16, 2011 at 6:17 am

Thanks Cristina, and cherish the fact you are different!


Gary June 16, 2011 at 7:06 am

Hi Pete.

You have stirred me to action once again. I have actually been considering a period of isolation to shut out as much noise and clutter as possible and sharpen the focus.

Whether I read the book or not, your appraisal of it and the lessons you have learnt have struck a chord with me. It seems the quick way to learn may well be from other people’s experiences.

And Christina, I’m stealing your quote. Awesome!

Those who lack discipline are rewarded only with regret.


Pete Godfrey June 16, 2011 at 7:18 am

Great stuff Gary… I go days with no phone calls, no emails, forced isolation in my writing bunker… and yeah, getting lessons from other people’s experiences shortcuts your journey… that’s why I read a lot of auto-biographies on entrepreneurs; the nuggets I gleam from these books are well worth the time spent reading.


Pete Godfrey June 16, 2011 at 7:22 am

By the way, my web guy has added a facebook share button at the top of this article so you can share this post with you friends on facebook. Simply click the facebook share button and alert your friends to this info… thanks in adavance and let’s share this good stuff with others who think like us, who take action like us…


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