“The fools in life want things fast and easy – money, success, attention. Boredom is their great enemy and fear. Whatever they manage to get slips through their hands as fast as it comes in. You, on the other hand, want to outlast your rivals. You are building the foundation for something that can continue to expand. To make this happen, you will have to serve an apprenticeship. You must learn early on to endure the hours of practice and drudgery, knowing that in the end all of that time will translate into a higher pleasure – mastery of a craft and of yourself. Your goal is to reach the ultimate skill level – an intuitive feel for what must come next.”
From Chapter 8, Respect the Process – Mastery
The 50th Law by Robert Greene and 50 Cent
I’ve been getting great feedback on a book I sent some clients last month; “The 50th Law” by Robert Greene and 50 Cent… seems it struck a nerve which was my intention.
The main theme of the book is “living without fear”… which to me is a thoroughly liberating way to live. And I was pleased to see many of my convictions and habits and thought processes were reflected in the book… and I was nodding my head like one of those bobble head toys, and my highlighter was working on overtime as I worked my way through the book.
Growing up in a ghetto and selling drugs at an early age, 50 Cent had to conquer fear in order to survive.
In my youth, I worked on many job sites where you had to have your guard up, had to prove you were the kind of guy to leave alone. From meatworks to the wharves as a Painter & Docker, to Railway camps where knuckles solved any problems, this living without fear became ingrained into my pores. So when I read this book I had many “aha” moments… for the first time seeing that “living without fear” was what I had being doing my whole damn life.
It’s like when I first started teaching copywriting way back in 2004. I’d been a copywriter for many years with many successes under my belt so I knew my shit and I had the runs to prove it. I remember going to a blog where a couple of, well let’s be nice here, let’s say wankers, were having a bitch session about a few people, one of whom was me.
Now they probably thought they would get under my skin…but frankly, I just laughed.
I mean put yourself in my shoes.
I had nearly 20 years of working hard with hard-arsed folks in some real hard situations… I had lived, and lived hard, with my head held high and without apology.
So there was no way a couple of poncy fools still wet behind the ears and no doubt still breast feeding were gonna rattle my cage. They were just lucky I didn’t start doin’ some rattlin’ myself because I’m a damn master at it.
So reading this book confirmed many things for me.
Reinforced things for me.
Helped me clarify a couple of points.
I trust you buy the book and get something BIG out of it too.
I’ll leave you with a couple of quotes taken from Chapter 8 that jumped off the page and hit me like a physical blow… and … you’ll get my take on them and what they meant to me.
QUOTE: (Page 214)
“Before it’s too late we must wake up and realise that real power and success can come only through mastering a process, which in turn depends on a foundation of discipline that we are constantly keeping sharp.”
The masses seek success without work. They want quick and easy. We however, know there is a process where we go from rank beginner to true professional. There are shortcuts, and we take them; but we don’t kid ourselves about the work involved. And, what’s maybe even more important, we stay plugged in and are constantly honing our skills.
QUOTE: (Page 216)
“It took this period of forced isolation and repetitive labour to transform him into a genius.”
This is where he was talking about Isaac Newton and the plague that swept England and how Isaac had to leave London for the country where he spent his time in isolation working on his theories. It was through this forced isolation that many of Newton’s breakthroughs occurred.
This one struck me as very personal because I read it at a time in my life where there were many changes… and for a couple of weeks I was in isolation to some extent myself. Sure I took some calls and worked and I had a few loose ends to tie up, but for a couple of weeks there all I did was read, think big thoughts, take notes, go through my writing content I had pumped out over the past 10 years, and got very clear on who I was and what I wanted.
It was a truly enlightened couple of weeks and it was only through this isolation, only through this self-focused absorption that the BIG breakthroughs occurred.
Get this: This will never happen for most folks. Everyone is so plugged into the grid these days it’s very hard for them to have original thoughts; very hard for them to focus on what’s important to them. Folks are so caught up in what everybody else is doing they sacrifice their own identity.
Real peace, real breakthroughs come from within.
Look, there are many more quotes in this chapter and in the book that I could call your attention to… however, it’s important you find your own meaning, your own quotes that strike a chord with you.
The BIG point here in this chapter is success is a process and success takes commitment, work and discipline.
You know that don’t you. I realise for many reading this you are working hard, real hard to achieve your goals.
Working long hours.
Hang in there.
Because soon it gets even better.
Soon, when you achieve mastery, other opportunities present themselves. It’s then you start to play a different game where the stakes are higher but through leverage and your own expertise, the money will flow your way almost effortlessly, in stark contrast to how it was throughout your apprenticeship.
But it’s only through mastery that you will reach this higher level. And it’s only through continued sharpening of the saw you will maintain it.
- What Are You Thinking?
- Overcoming Resistance
- Longevity Secrets Of Bert Newton
- Cashless Society?
- Constant Daily Improvements
Pete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook