Post image for How Much Do You Really Want It?

How Much Do You Really Want It?

by Pete Godfrey · 9 comments

How Much Do You Really Want It?

Have you ever wanted something real bad but you couldn’t have it?

You wanted it so much it hurt; and you carried a gnawing, clutching feeling in your stomach because you couldn’t have this thing you so desperately craved.  It could have been a thing, like a car, house or holiday. Or maybe it was a person you ached to be with but knew you could never have.

Whatever it was for you that gave you that bitter sweet pang of longing, this is the feeling, this is the overwhelming desire you must possess in order to reach your goals.

Too many want success, dream of success, wish for success; but few possess an overwhelming, all consuming desire to achieve it. If you lack this desire, this sense of urgency, success will be hard to achieve.

So think back.

Think back to that special thing, or that special person you couldn’t have. Relive that feeling; experience it emotionally in the now.

Feel its power.

This is the feeling you should carry with you daily. This is the feeling you need to achieve success.

Because get this: Success is NOT a straight line. There will be detours, roadblocks and setbacks on your journey. The Universe will challenge you by throwing up obstacles; testing you to see if you really want what you say you do. Without (as Napoleon Hill says) a burning desire and a definiteness of purpose, any little bump in the road can derail your dreams.

I had a mate who waited 5 long years before he won over the girl of his dreams. Talk about commitment! I had another friend who had an idea for a business and 3 years went by until he cracked the code and the money started flowing his way.

Both these guys would have ultimately failed had it not been for their burning desire to achieve.

Anyway, I talk more about this in this month’s newsletter.

For now, how much do you want it, whatever “it” means to you?

Do you merely wish you had it?

Or are you compulsively, deliriously manic about getting it?

Related Posts:

About The Author

Copywriter, Sales Strategist - Pete GodfreyPete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook

{ 9 comments… read them below or add one }

Selise April 28, 2011 at 9:51 am

Oh man, when you put it that way…HELL YES I want it!


Pete Godfrey April 28, 2011 at 12:26 pm

Great stuff Selise… so now you just work out what you’re gonna do to get it!


Christina April 29, 2011 at 12:19 am

WInston Churchill once said that “success comes from having the ability to go from one failure to another, without any loss of enthusiasm” Couldn’t agree more!

Napoleon Hill said that if you want sucess, and you really want it, you will be asked “Come and get it, if you can take it” Boy was he ever telling the truth! Come and get it but you will be whacked and cracked and hit over the head with a 10 foot plank of wood before you reach it. Keep battling on though and you will reach it. Generations of people before us have succeeded, so why shouldn’t we? 🙂

In the Pink Floyd song called “wish you were here”, the singer sings “Did you exchange a walk on part in a war, for a lead role in a cage?” The painful bit that you have to go through in order to succeed is only temporary, it’s a walk on part in a war. But if you quit and settle for a regular job as an employee, then you will have a lead role in a cage for the rest of your life

So keep bettling through my feathered friends!


Pete Godfrey April 29, 2011 at 5:55 am

Love it! (And LOVE ‘wish you were here” as well.)


Monika Mundell April 29, 2011 at 1:41 am

I want it real bad, that’s why I’m joining your copywriting intensive weekend. I see this as a smart investment for my professional future. The story of your friend who waited 3 years resonates with me. I failed in my first online business (3.5 years of network marketing), lost a lot of money too. I knew that it was “make or break” time when it dawned on me that the industry wasn’t right for me.

I had two choices: either go back and work as a chef until I was an old, burnt out woman, or give myself another chance at running a home business that would actually pay me money. I chose the latter and 7 months later I was earning a full time income.

Back then I made a decision to get real serious about my dreams, my future and the lifestyle I desire. Was it easy? Heck no. But I would do it all again in a heartbeat. This ride has been nothing but exhilarating and fun. Having you as my mentor will likely ramp things up another notch. Bring it on! I’m super excited. 🙂 Woohoo…


Pete Godfrey April 29, 2011 at 5:59 am

Hey Monika, the good thing about copywriting is there are no failures, just tests… and… I can’t wait to start coaching you at the intensive. (By the way, very hard to get network marketing to work… and I wrote a great article about this in this month’s newsletter… so I’m glad you didn’t beat yourself up over it… the reason why many don’t succeed in MLM isn’t the person, it’s the whole damn business structure.)


john April 29, 2011 at 12:39 pm

Hey Pete,

I remember when I really wanted Gary Bencivenga’s 100 DVD set.

I printed off the 60 page sales letter, and would read it before bed. My wife thought I was f#8king cukoo for spending my evenings reading ‘advertising’.

(But, then it is one HELL of a Sales Letter.)

Anyway, I saved up my pennies and sent him a $5000 cheque and application form. (You had to *apply* to give him $5000!)

I remember when I got a call from the Fedex guy saying he would be at my house in 10 minutes with the course.

I was 20 minutes away on a walk. I got home in 10 minutes – puffing and panting.

I ripped open the course right away, and devoured it.

And, I used what I learnt to do one of the biggest online ‘info product’ launches in Australian history – to a relatively small list – a few weeks later.

(And the proudest moment was, when Gary read that launch sequence and gave me a testimonial which is on my website at

Anyway, Pete forgive me for the ‘long’ post, but your blog entry really struck a chord with me. I know what it feels like to really desire something, and work hard (single mindedly) untill I got it!

Thank you!



Pete Godfrey April 29, 2011 at 1:43 pm

Hey John, YES, that’s the kinda stuff I’m talking about…and it’s a damn good course as well isn’t it?

Looking forward to meeting you mate and swapping some yarns…


Monika Mundell May 3, 2011 at 10:17 pm

Thanks Pete for the support. I agree re network marketing. The structure sucks, especially the outdated “cold-calling” type of companies.

Anyway, even so I’m not packed (yet) I can’t wait. Super excited to meeting you and picking your brains to bits. See you soon. 🙂


Leave a Comment

Previous post:

Next post: