You know, I’ve been around a lot of years in this marketing game. I’ve seen new faces come and go, some stay longer than others, some just drift away into obscurity.
As a student of human nature, I find this interesting.
I find it fascinating how different personalities react to even the slightest bit of fame and success. As a copywriter and sales strategists, this information gets tucked away in my old memory bank to be used as future fodder for upcoming promotions.
(Take what happens to some people when you give them even a hint of power. Like the Parking Metre Cop. He might have been a swell, easy going guy in his past life, but once that uniform goes on stand back buddy! It’s hilarious to watch… but informing. The better we know people, the better we can sell them.)
You see, I’ve seen many people change over night when just a little bit of fame and fortune comes their way. They literally become another person. They forget where they came from, and what’s worse, they forget who helped them to get there. Maybe they don’t forget, but they NEVER acknowledge those who have helped. It’s sad, but it happens a lot. It’s just another human trait that you must be aware of to be a master persuader.
So with that said, I wanna give you a little advice… a little wake up call.
Never forget those who got you to where you are today. Get your ego out of the way.
One thing I’ve spoken about to my Copywriting students and newsletter members is that YES, it’s great making your clients money.
YES, it’s great getting spoken about in front of crowds.
And YES, the financial rewards of being able to persuade and sell with words blitzes any other profession.
But, when all that is over and done with, it’s just you, your laptop and the next promotion.
Only RESULTS count!
So YES, for many years now I’ve had famous marketers praising my name. And YES, for many years I’ve been the “Go-To-Guy” for copywriting in Australia. When other copywriters have failed, I was the guy who rode in on a white horse and saved the day.
And that’s all good, it’s a buzz.
But, I’m constantly working on myself… bringing myself back to what really matters. My family, my friends, and you, my valued reader.
So when I do my next promotion (I’m working on 5 at the moment) my ego isn’t anywhere to be seen.
Results are the only thing that matters in my world.
And I’m forever reminding myself of how far I’ve come from my rebellious nomadic years… and I remind myself of the few key people who helped me to get here.
It’s all good therapy… and giving gratitude is the key to REAL wealth!
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Pete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook