Cash Character

How to Create Your Own Cash Character

by Pete Godfrey · 0 comments

How to Create Your Own Cash Character

Listen up. I’ve got something important for you to do. Something that ensures you stake your claim as the trusted advisor in your category.

But don’t panic.

This will be fun.

Not only that, by doing this little exercise you’ll develop the key ingredients to building a lasting relationship with your tribe.

  • A relationship with you as the leader, you as the authority figure…
  • You as the person to trust and go to for advice and problem-solving solutions.

This is THE position to be in.

The trusted advisor.

The trusted authority figure.

First up, to influence, you need to connect with the people who you are targeting. That’s a given.

However, for connection to occur, these people must get to know you and what you’re all about. So you need to reveal yourself and the benefits you offer but you do this in a strategic way. So the lesson is simply…

What you reveal to your tribe is only what you want to reveal
to achieve your strategic purpose

With me?


As an influential writer, you need to develop your own ‘voice’ and develop your ‘cash character’.

This character is still you but embellished and exaggerated to make you more desirable, unusual, intriguing and above all unforgettable

In my client work, I spend a lot of time unearthing the stories in my client’s life and business.

It’s these stories that build the connection bridge between client and his/her market.

In fiction, when you develop a character, you build a bank of traits that make your character real and fully developed. It’s the same with us. We need to develop our ‘cash character’ so we remain unforgettable to our audiences.

Here’s a simple way to do this…

  • Write down 7 principles you live by.
  • Write down 7 character traits that make you unique and intriguing.

These then become the foundation of your teachings.

This is the strategic knowledge you want your audience to know about you.

Once you build this bank of principles and traits, you’ll have a clear roadmap to follow. All of your stories and teachings can then revolve around them.

I’ll give you an example from my own bank…

Principles I’m known for…

1: Always plant seeds for future sales (A.B.C… Always Be Closing)

2: Whatever business you are in, you are really in the relationship business.

3: Readers are leaders

4: What are you really selling?

5: Why do they really buy?

6: Strategic stories guy

7: It’s all about who’s doing the buying, not what you are selling

Character traits I make known…

1: I don’t have an iPhone and I’m not plugged into the grid via a smartphone

2: I live in the tropics in a beach-side town, not some flashy big city

3: Pragmatic and I tell it like it is

4: Semi-reclusive

5: Self-educated… left school at 15 and hit the road

6: Anti gossip (poor people talk about people, rich people talk about ideas)

7: If you wanna elevate your income, elevate your thinking

Okay, that’s just a few examples but if you’ve been with me a little while they should be familiar with you.

If not, I’m not doing my job right.

But this isn’t about me!

It’s about you.

It’s about you building your own bank of principles and character traits that attract and persuade and ultimately sell.

  • A bank that makes you unforgettable
  • A bank that lets you stand above and beyond the reach of your competitors

I trust you see the value of this article and you’re smart enough to do this powerful little exercise.

Let me know your thoughts in the comments below.



About The Author

Copywriter, Sales Strategist - Pete GodfreyPete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook

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