While watching the local news the other night I was once again reminded of the prevailing attitude for never accepting responsibility of one’s actions and for laying the blame squaring on someone else. Hence, “It’s Not My Fault.”
As a copywriter, it reinforced in me the need to use this “copy click” more often. It validated my reasoning for using this click and I could clearly see how powerful it really is. (If you’re selling anything that improves your prospect’s life, taking your prospect to a better place whether physically, emotionally, financially and so on, you better use this click.
Basically, you’ve got to lift the blame from your prospect’s shoulders and let him or her know it’s not their fault. NOTE: Don’t you dare start thinking this way about your own life, not if you want to be rich and successful that is.)
Anyway, a bit of background.
I live in Mackay, a booming coastal town on the Whitsunday Coast. West of us out in the dry interior are dozens of coal mines bringing thousands of workers and families into Mackay each year. Now, even a rudimentary bit of research would tell you a few important facts about this town.
- Rental property is scarce. There’s a 99.9% occupancy rate.
- Getting a job in the mines takes more than rocking into town with a backpack and saying “here I am…give me a job.”
- Property prices have soared in recent years. Some reports say 300% in the last few years.
- Food and petrol prices are high compared to other southern cities.
Okay, that’s just a bit of background. Basically, if you’re a young family trying to buy a house in Mackay, and you’re on the average wage, you’re going to do it tough.
So here’s the news story that pricked my attention.
They had this guy on who had recently moved to Mackay with his family. He was seduced by the thought of BIG money at the mines, quit his job, and moved up here only to find his dream turning into a nightmare. He didn’t get a job… in fact, he and his family are living in a caravan on unemployment benefits.
Here’s where it gets interesting. Here’s just a taste of his comments during the interview.
“I heard it was easy to get a job up here so I quit my job. Now look at me. My family live in a caravan, everything is so expensive, I can’t get work. If they would have told me it was going to be like this I would have never moved. It’s just not fair.”
The angle taken by the interviewer was sympathetic, almost apologetic, and damning at the powers that be that have condemned this man to a life of poverty.
Wow! Can you believe it?
It’s no wonder this epidemic of “It’s Not My Fault-Itis” is sweeping the country. The media plays on this… pandering to the masses reluctance of accepting responsibility. And look, before you start wailing at me for being some unsympathetic snob, let’s look at the facts.
He chose to quit his job. He chose to move his whole family here.
He chose to ignore a little bit of research about the place he was moving to.
So who is to blame here?
Tell me, would you at least do some research before quitting your job and moving your family 2,000 miles away? Of course you would. He didn’t. And now somehow he has rationalised this as being someone else’s fault. Go figure.
Now while I feel for this man and his family, I am not going to pander to his lack of responsibility. This kind of thinking is insidious, running rampant throughout our society. People are looking for scapegoats, someone to blame, far be it from them to look in the mirror.
The key to your success is to take responsibility. Plain and simple. Basically we’ve all gotta grow up and stop blaming others for our lives.
Even the most fundamental of research would have told this guy that there are no houses to rent in Mackay, that rents are high, that getting a job in the mines requires a few critical skills and documents.
This guy did none of this. He heard a few stories, packed his bags, and when things didn’t turn out to be a bed of roses he gets on TV and says it’s not his fault!
Can you see this?
But it’s a good lesson for us marketers. This is how the masses think. So if you want to sell them, let them off the hook and tell them it’s not their fault. Just don’t start believing this nonsense yourself.
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Pete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook