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2 Simple Words To Increase Sales

by Pete Godfrey · 15 comments

2 Simple Words To Increase Sales

We all know you’ve got to limit your offers right? It cuts down on procrastination and gets folks to buy now, not later.

But many times people get stuck on how they can limit their offers

How can you make it sound believable in an ordinary, everyday small business?

Well here’s a story that will help.

I was in the newsagent the other day, buying pens, checking out the magazines, and generally taking in what’s new.

When I was paying at the register, I happened to notice the Lifesavers to my left. Now my kids love Lifesavers, so I went to grab their favourite ones (musk) when my hand stopped.

I looked down and there, right before me, was a new flavour, Raspberry Fizz.

But that’s not what caught my attention.

What caught my attention were two little words on the packet. Two little words that can have a BIG impact on your sales. The words?

Limited Edition

Wow! I nearly laughed out loud.

Think about it.

If you can have a “Limited Edition” of Lifesavers, you could just about do it for anything couldn’t you? So how can you apply this to your business?

Remember, we all want what we can’t have and by limiting your offer you set up a sense of urgency.

“Limited Edition” implies uniqueness and this is what people crave.

Have a think about what you could apply this to. They’re two little words that could have a BIG impact on your bottom line.

Let me know your thoughts below.

Cheers, Pete


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About The Author

Copywriter, Sales Strategist - Pete GodfreyPete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook

{ 15 comments… read them below or add one }

Pauline Longdon November 8, 2012 at 10:51 am

Great Pete! It is so true though. How many times do we fall for the “Limited Edition” label so we just don’t miss out. Now to go and get me some Rasberry Fizz Lifesavers…


Pete Godfrey November 8, 2012 at 11:00 am

Yeah Pauline and folks like us, meaning those of us who sell, are the easiest folks to sell to that’s for sure.


Michael Yardney November 9, 2012 at 6:53 am

I saw the same thing recently with my favorite ice cream – a limited edition Magnum Ice Cream – I bought one – and it tasted great.
2 lessons – scarcity works – you still have to have a great product


Pete Godfrey November 9, 2012 at 7:17 am

Great point Michael about having a great product… because they still have to want it right?


Alfred Bellanti November 9, 2012 at 7:11 am

Just want to express my gratitude that you shared wit us those words “limited edition”. I will be able to use them straight away.


Pete Godfrey November 9, 2012 at 7:18 am

You’re welcome Alfred…I’d be interested to know how you use this and how it goes…


Dee Reeves November 9, 2012 at 8:49 am

Great words Pete – “limited edition” is probably also a good way to test a product / service, better to phase out than fade out. If product is a success and you want to keep it in the market you just convert limited edition to a “due to popular demand” tag and keep them wanting more.



Glen Siede November 9, 2012 at 11:13 am

Pete thanks for the blog will use those words in a newsletter or letter to potential clients in my real estate business just have to work out how to make it effective in the wording


Tim Boorman November 9, 2012 at 4:35 pm

Hi Pete, love the blog. I have previously heard about using the limited edition idea, but have never been able to think of a way to apply it to our swimming pool shop as all our products come from suppliers.


Tamra Forde November 9, 2012 at 7:15 pm

Hi Pete & Tim,

We are using this exact concept with our LED Pool Lights, we have a limited edition on our coloured pool light shells and also on our Rapid Fit Retro Bracket that helps to replace old lights quickly and easily. Works a treat for customers wanting something special that not everyone else has.


George Macdonald November 9, 2012 at 7:52 pm

Hi Pete,

Its an excellant post. I will put “limited addition” on promotional material I am currently creating for a training course. I see you have Limited Time Offer on your Business Profit Blueprint.



Troy Harris November 9, 2012 at 9:30 pm

Even the master of the boring old same same McDonalds regularly have a special burger ‘for a strictly limited time’. Some they bring back every couple of years, some disappear quicker than the empty calories & some become a regular on the menu.
If they can do it, I reckon we can!


Pete Godfrey November 10, 2012 at 6:39 am

There are some great comments here that I want to address. Can’t do it now because I’m just about to start my mastermind training day here in Brisbane. But I’ll be back in a day or two because there are a few BIG points I want to make….and once again thanks for the comments… it keep me motivated knowing smart folks are reading and benefiting from my posts.

By the way, if you’re interested, there are still a few seats left for Sydney and Melbourne mastermind. Check it out:


Margit November 10, 2012 at 5:24 pm

Pete, was it because Limited Edition was on a food product that made you laugh or was it because its an inappropriate word to use for Lifesavers?

Isn’t it true that people have been coached to understanding certain words worth something because TV and media have ingrained a definition on our mind so when we see a word or phrase used outside its normal context it ‘teases’ and maybe confuses our perception into a state of greater curiosity and attention. Psychological interest?


Wayne Rosa March 24, 2013 at 11:26 pm

Hello Pete,
I have just returned home from the bidding buzz workshop in the not so sunny Surfers Paradise and before retiring for the night I felt compelled to drop you a line to express my sincere gratitude for the enlightenment you bestowed upon us all at this event. A few months ago I was retired from my position as a Structural Designer in the engineering field due to the bum falling out of the mining industry. This is not as bad as it sounds as after listen to you speak on the weekend I now have a new purpose and direction in life [eBay and Copywriting], as I was listening to your session I was injected with a warm fuzzy feeling and an immovable smile on my dial, yes you probably could say you impressed me no end.

As my current situation leaves me temporarily with a financial ceiling I was unfortunately unable at the time to purchase your fantastic offer however I am currently considering which one of my family members will bring the best price to make this purchase possible.

So in bringing this to a close, please be formally notified that I will in the near future become one of your students.

Thanks again Pete
PS. If your session was the only one that I saw over the whole weekend I would still consider my life to have been greatly enriched this past weekend.

Wayne Rosa


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