We all know you’ve got to limit your offers right? It cuts down on procrastination and gets folks to buy now, not later.
But many times people get stuck on how they can limit their offers
How can you make it sound believable in an ordinary, everyday small business?
Well here’s a story that will help.
I was in the newsagent the other day, buying pens, checking out the magazines, and generally taking in what’s new.
When I was paying at the register, I happened to notice the Lifesavers to my left. Now my kids love Lifesavers, so I went to grab their favourite ones (musk) when my hand stopped.
I looked down and there, right before me, was a new flavour, Raspberry Fizz.
But that’s not what caught my attention.
What caught my attention were two little words on the packet. Two little words that can have a BIG impact on your sales. The words?
Wow! I nearly laughed out loud.
Think about it.
If you can have a “Limited Edition” of Lifesavers, you could just about do it for anything couldn’t you? So how can you apply this to your business?
Remember, we all want what we can’t have and by limiting your offer you set up a sense of urgency.
“Limited Edition” implies uniqueness and this is what people crave.
Have a think about what you could apply this to. They’re two little words that could have a BIG impact on your bottom line.
Let me know your thoughts below.
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Pete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook