An invitation from Pete Godfrey
Pete Godfrey’s
Copywriting Intensive
The Ultimate in Copywriting Training
Imagine Getting Paid Good Money to
Sit at Home and Write Letters
“It’s an amazing feeling to know you can
write your own pay cheque...”
Wizard’s Wisdom
BEST PART: Group limited to a maximum of 6 participants so you get maximum attention and personal, hands on training. You get coaching, training and mentoring over a two month, intensive period, in the seductive and very lucrative art of copywriting.
EVEN BETTER: My record at training copywriters in Australia speaks for itself. NO one comes close to the quality and quantity of copywriters I’ve trained over the years; not in this country anyway. Not only that, my students LOVE the way I break down even the most difficult concepts into easily digestible nuggets so you really get it. You’ll walk out of this gig with the confidence, knowledge and skills to write copy that brings in the orders.
This short note explains a very new and now proven model of copywriting training, something I’ve called my Copywriting Intensive... that could easily have a BIG impact on your bottom line and your future.
Frankly, this could be the most valuable letter I have ever sent you. And you’ll soon see why I’m so excited about sharing this good news with you.
So if you’re eager to boost your profits, if the idea of making money from home writing sales letters appeals to you, or if you want the freedom this skill gives you to turn the money tap on any time you please, then give me a couple of minutes of your time and I promise you’ll be thrilled with what I have to share with you.
And no, I’m not going to write a 20-page hype-filled sales letter full of emotional benefits to entice you to join this exclusive group.
In fact, you should not think about this as a sales letter, which suggests me trying to persuade and sell you something. Frankly, that’s not my purpose here. Think of this as a ‘deciding letter’, which puts you in control, not me. Its purpose is for you to decide whether or not you are right for this INTENSE TRAINING and it right for you. As a result, you’ll find many classic elements of sales letters missing in this invite.
For starters, there are no testimonials.
If you are not aware of my amazing track record as a copywriting teacher and how my teachings have transformed the lives of hundreds of people throughout the country, then you are probably not ready for this. I’ve designed this Copywriting Intensive for folks well versed in the Wizard’s dogma.
What’s more...
... you’ll find no long list of bullet points expanding on every last little detail of this gig... instead you’ll get an overview of what’s covered and frankly, if you’re really serious about becoming a copywriter or writing copy for your own business, then this broad overview should be enough. You won’t need all the minute details and mouth watering bullets to convince you this is right for you.
Also, an often overlooked point in many sales letters is price justification. In most cases, this is a big mistake. However, seeing as this is a ‘deciding letter’ not a sales letter, you’ll find no long- winded price justification. Frankly, if you need convincing of the immense value on offer, this isn’t for you.
Still with me?
Great... that shows me you’re serious because by now I would have lost 80% of the readers. And because we only have the serious folks left, we can get down to business... and ... I’ll let you know what my Copywriting Intensive is all about.
Overview of my Copywriting Intensive
First, I’m not talking about a seminar or workshop or group training. I’m talking about personally mentoring you in ALL fields of copywriting. The most I can accommodate at one time is just 6 people.
Second, a big part of this mentoring is a 3-day training and mastermind meeting in Mackay. Bring a laptop because you will be writing. (Laptops aren’t mandatory, but if you’ve got one, bring it.)
Third, after our meeting you’ll get 2-free months in my 2,000 dollar per month Private Coaching Group. Includes monthly coaching call. This way, you get personal training and mentoring after our meeting.
Fourth, when you and I feel you are good enough, I will send your name and details to my clients and colleagues who need copywriters.
Fifth, there is a significant investment required.
Sixth, please only apply if you are very serious about this and you are committed to becoming the best copywriter you can be.
Seventh, no investment is required now. You will NOT be accepted into the Copywriting Intensive until we have talked. After our discussion, if you and I feel you are not suitable for the group, I will politely decline your request.
Overview of my Copywriting Intensive
3-day training and mastermind meeting
Okay, this is the heart and soul of the Copywriting Intensive... our 3-day meeting here in Mackay. Our days are full, you will have homework, and your questions WILL be answered at this intensely personalised event.
Here’s what each day contains...
DAY ONE: Copywriting and Marketing Master Class. We move quick here. This was a 3-day, $7,000.00 per head event, so to cover this in one day we have to move fast. That’s why you get all the course material PLUS the DVDs and CDs of my Last Ever Master Class. This way you can go through it thoroughly when you get home. (This includes an asset disk that contains a full lead generating system so getting clients is a breeze.)
NOTE: If you attended any of my 3 Master Classes or you have bought the Master Class Home Study Pack, $1,000.00 will be deducted from your Copywriting Intensive investment.
DAY TWO: We go through your homework, go through some of my recent winners, see before and after examples from my critiques and rewrites... all so you really get the lessons. We look at bullets so you discover this moneymaking skill, we go behind the scenes of getting the big idea behind all great promotions... and we go deep down into the dark underbelly of persuasion... touching on material I have never shared before.
NOTE: If you attended any of my 3 Master Classes or you have bought the Master Class Home Study Pack and you think you’ve seen everything I have to offer; this day will shatter your preconceived ideas of what you think you know about me and what I teach. This is an advanced day... where I reveal secrets never shared before.
DAY THREE: This is where you see how to become famous for your skills... and see what it really takes to be booked solid with cash paying clients.
NOTE: As a special bonus, I’ll give a special presentation on the 21 principles of Dr. J.R. Brinkley, based on Dan Kennedy’s (and Chip Kessler’s) new book: Making Them Believe. Without doubt, this is where the money is!
Okay, that’s a quick glimpse of what you get when you become a member of this exclusive group.
But there are also 3 unobvious, supercharged benefits you get when you buy into this deal...
First, you buy...
SPEED
What has taken me more than a decade to learn and absorb and apply, you get in two short months. This is your ultimate shortcut... whether you’re a season pro, a rank beginner, or anywhere in between... this kind of intense, personal training shortcuts your learning curve by years. You’ll be spoon fed templates, strategies, techniques ... everything you need to not only write good copy, but get PAID great money for doing so... you’ll hit your stride faster than a Jason Bourne movie on fast forward.
Second, you buy...
LEVERAGE
This is extreme leverage at its best. Leverage my experience, leverage my knowledge... get more done in less time than you ever thought possible.
Third, you buy...
ASSOCIATION
I’ve written about this extensively over the years so I won’t belabour the point here. I just wanted to once again bring this to your attention. Who you association with and who you are seen to associate with is extremely important. Basically, association leads to authority and as we’ll discuss on day three, all good things come by being the authority of your industry.
So you’re investing in Speed, Leverage and Association... now that’s smart thinking don’t ya think?
Anyway, here’s something else I want you to understand...
They beg me to send them copywriters!
There’s not a week goes by without someone calling me up, asking me to recommend them a copywriter. Many are small business owners; some are marketing gurus with heaps of work; all of them searching for someone, maybe even you, to write the words that sell.
Frankly, they are all different, from all walks of life. But one thing they have in common is this.
They all want copywriters that have been trained by me. Now that’s not ego talking there, just the facts. In fact, million-maker and damn good friend Mal Emery is very reluctant to hire any copywriter who hasn’t been trained by me. He knows if I train them, they’ll have the education to succeed.
Which brings me to your investment...
How much is something like this worth? Think about it for a second. You’re getting more advanced training than my Master Class attendees and they paid 7 grand for the privilege, you’re getting two months free to my 2,000 dollar a month Private Coaching Group, you’re getting access to me on an unprecedented level... so there MUST be a significant investment required.
However I’m not greedy... and if you truly wish to write copy that sells, I do not want the investment required stopping you from living your dreams. So I’ve kept the price down to what is frankly an insane level.
Your investment is 2 X monthly payments of 3,000 dollars. Or pay in FULL and SAVE $500.00 and invest just 5,500.
NOTE: If you attended any of my 3 Master Classes or you have bought the Master Class Home Study Pack, $1,000.00 will be deducted from your Copywriting Intensive investment. That means on split pay you’ll invest 2 X monthly payments of 2,500 dollars. Or pay in FULL and SAVE an extra $500.00 and invest just 4,500.
But let’s get realistic here.
The real question is not how much... but... do you trust me to deliver? Do you really think I can deliver on my promises? You see, you’re not buying a ticket here to some seminar. What you are buying is me and my narrowly defined objective and laser-like clarity to turn you into a first class copywriter. If you believe that I can do this... then... we have to talk.
The other question you need to answer is...
Do you have enough confidence in yourself to invest in yourself? Look, while others are sticking their heads in the sand, frightened of shadows, fearful of the future, investing now in this training takes some serious self-confidence.
Fact is, if you had any doubt on my ability to deliver you wouldn’t have read this far. So whether or not you attend comes down to your level of commitment, your level of determination to possess the most amazing money making skill of all (copywriting). So this decision is about you, not me. Not price. Not timing. Not the fact you have to travel to Mackay. It’s about you.
And just think about this for a second...
Putting yourself on the spot right now and accepting your place at my Copywriting Intensive represents in itself a major step forward and upward. Let the commitment made with this Enrolment Form change your thinking right now on what’s possible... and... realise the power you now hold to change your future for the better with one bold move.
I know I can impact your life in such a positive, life changing way. Question remains: will you let me do it?
What’s Your Next Step?
Simply click here and fill out the online Application Form and then we will then arrange a time when we can chat.
Or simply click here and fill out the PDF Application Form and get it back to me via post, email or fax. We will then arrange a time when we can chat.
Remember, you invest nothing now. Your credit card will NOT be processed until after you are accepted.
Make the decision to change your life right now.
I’m looking forward to training you... and... I’m looking forward to seeing you succeed.
Cheers,
Pete Godfrey
P.S. Our 3-day training and mastermind meeting takes place in Mackay on Friday April 27th, Saturday April 28th and Sunday April 29th, 2012. Full details will be sent to you upon your acceptance.
P.P.S. Please do not respond unless you are very serious about taking part in my Copywriting Intensive. I’ll be talking to each applicant personally and frankly, I only wish to speak with genuine people who genuinely desire my training.
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