Great post again as usual mate. Really shows you know your stuff. I personally would love some more posts on Info-Marketing, but since I’ve graduated from your ‘Last Ever Master Class’ in which you go deep on Info-Marketing and Copywriting, perhaps your future posts could slanted towards Info-Pubishing, focusing on various marketing funnel types.

I’ve a number of clients who are all stepping into the Info-Marketing arena within their respective niches, but I’ve had to alter how that information is best delivered and the marketing funnels they utiise for a number of reasons.

I’m curious to hear of your take on this subject Pete.

Cheers

Judd……

Out-Smart
Out-Think
Out-Manouver

Another great article! I was also guilty of this common ‘business mistake’ before I learnt this lesson by being in your environment and Mal Emerys’. There would be thousands of business owners who are learning this lesson the hard way. I recently met with a company that spent over $300,000 developing a new type of street lamp – but didn’t want to spend any money on marketing. No one knows about their product and the company still doesn’t have any idea if the markeplace is willing to buy it or not.

Find the need first – not the product first. And use surveys, ‘test’ products and observation of previous and current spending to guage market response.

Cheers

Mark Fregnan
http://www.kineticbiz.com.au