Over the past few years, there’s been a flood of new people jumping on the Information Marketing Bandwagon.
From e-Books, to sophisticated coaching groups, and all shapes and sizes in between; the Info-Marketing ranks are swelling. Many have been lured by the sweet siren of easy money, blinded by the fool’s promise of gold for the taking, seeking riches without effort; reward without sacrifice.
I get to hear the real stories here on the inside, the real numbers some of these people are doing. And it ain’t pretty. Worse, some of the behaviours are inexcusable.
I constantly see 3 BIG mistakes.
First, a complete lack of understanding about what niche they are really in. When asked about the major players of their niche, many give me the blank stare, caught-in-the-headlights kinda look. They haven’t a clue.
Second, they have no understanding of and no desire to understand and study those who have travelled the path before them; those old timers of the niche, the players that made their fortunes.
Third, unrealistic expectations of success. Look, if it was that easy to slap together a sales letter and bring in the money everyone would be rich. Trouble is, it doesn’t work that way.
So here’s a quick fire plan of attack if you’re thinking of getting into the Info-Marketing arena.
1: Study those in your niche that are doing well. Study the old timers of the niche. What are they teaching? What angle do they take in their promotions? How do they structure their front end? What’s the back end? These are just a few of the many questions you MUST answer if you want to have any hope of success. You MUST thoroughly immerse yourself in what came before and what’s happening now.
2: What core skills do you need? Even with outsourcing, there are a variety of skills you’re gonna need to grow and sustain a thriving Info-Marketing business. Get them! The most valuable of ALL skills is copywriting.
3: Build a team of qualified people to outsource work. For example, website designers, copywriters, graphic artists, third party order taking services, printers etc and so on.
This is the absolute MINIMUM you must do before starting out. There’s plenty of other things needed doing, but they are the basics. And it’s these basics that many are ignoring. In some ways, I blame the people selling their money-for-nothing-lies for this epidemic in ignorance. However, the true answer lies deep in the subconscious minds of those that get sold this crap. Deep down they believe there is a magic pill, an easy road to riches and they desperately defend so-called Gurus, even when their own realities clearly show what they’ve been fed are lies.
To paraphrase Kennedy, they confuse participation with achievement.
Building a successful Info-Marketing business takes time, commitment, marketing funds and a ton of self-belief. Sure there are shortcuts and folks to steer you in the right direction. But it all begins and ends with you. Thinking somehow you can side-skip these fundamental truths is foolish.
POST SCRIPT: A key trait found in most successful Info-Marketers I work with and study is they are all insatiable students; and they feed on a variety of information. Variety is the key word here. It’s important when working in one niche not to become myopic, not to always be looking in. You need to be looking outside your niche for profitable, transferable strategies. It puzzles me when I meet successful Info-Marketers that have given up being students; as if because they are now teachers, there is nothing more to learn.
This is a business that needs constant reinvention. Staying relevant and interesting should be your number one priority.
P.P.S. For more on info-marketing, see my monthly newsletter.
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Pete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook