The Best Business in the World

Information Marketing

by Pete Godfrey · 8 comments

The Best Business in the World

Information Marketing has come a long way since I first starting selling my “How To Make Money At Flea-Markets” manual back in 1999. (I’ve sure changed a lot too.)

I started small. One tiny ad in one mag, an 1800 free recorded message line, a simple sales letter and order coupon, an info-product; a PO Box, fax and mobile phone to take orders, and I was in business. Back then, I was still working as a labourer; taking orders on the mobile while up on top of a half-finished house, nail gun in hand, swinging off roof trusses.

NOTE: I knew a mobile number as an order number was a RED flag to my prospects, a warning that would have killed my sales. So customers rang a normal number which was diverted to my mobile. (Still used a PO Box though, which was a mistake and surely cost me orders.)

Anyway, the first order came through via fax; my wife Elita and I watching the fax come out and I’m poking Elita in the ribs, acting the Gala; she smiling shaking her head.

I still remember the guy’s name.

Anyway, the first order was a buzz and we were addicted. The Info-Marketing biz has that affect on people. You get addicted to creating products you’ve specifically designed for a certain market, then writing the sales letter and then getting the orders. You get addicted to the lifestyle. You get addicted to the freedom this strange old business gives you.

Even in today’s high-tech, split-second response world, I believe you can still start small and part-time. One simple ad in a targeted magazine, or one simple AdWords campaign and your business is born.

But there are things to watch out for; stuff you should know to maximise your success. (If I get enough feedback and comments on this I’ll continue sharing what I know.)

There is no business like the info-marketing business. What with the small investment needed to start, and the ability to start on a part-time basis, makes easy entry even on the tightest budgets.

That’s why I always encourage my Clients and Members to consider Info Marketing.

And looking back, there was one skill that ensured my success.

One skill that continues to ensure I never go hungry.

One skill I can teach you that almost guarantees you’ll thrive in the info-marketing arena.

Find out all about it by clicking the link below:


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About The Author

Copywriter, Sales Strategist - Pete GodfreyPete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook

{ 8 comments… read them below or add one }

Marilyn Martyn July 2, 2009 at 3:40 pm

I am following you avidly.
I am into info marketing and thank you for sharing your experiences.
You make it sound that it can be done.
Marilyn Martyn


Pete Godfrey July 2, 2009 at 4:02 pm

Hi Marilyn, yes it CAN be done; however, there is a lot to know. I’ve been a thoroughly obsessed student and practitioner of info marketing for 10 years and I’m continually learning more.

It may surprise folks to discover what business this really is but that’s another topic for another day.

The point is, you can make this business as simple or as complex as you like. From a simple e-book site, to a three-tiered, sophisticated membership model like Crocodile Marketing’s (one of my businesses), it’s up to you how much time and effort you put in.

And yes, I do know folks who aren’t even online (gasp). Just quietly making a good income via classified and display ads with a bit of Direct Mail thrown in. It can be done.

Oh, and as I mentioned in the post; if there is interest on this subject, I’ll talk about it more. Cheers for the comment.


Mark Cairns July 2, 2009 at 8:44 pm

Hi Pete,
Keep the info coming, the more strings that can be added to the bow the better. It’s a sobering thought that with the right knowledge from someone who has the proven track record and who is still working in the trenches, is still willing to help anyone with a healthy determination to acheive their goals and also help us make a few gentle adjustments to the rudder to keep the ship on course is terrific.
I think it’s a worthy talent to be able use and understand all types of marketing and the media that can go with it, so that you can achieve different incomes streams, so keep the tips coming.
And I can’t wait for the salesletter workshop.


Pete Godfrey July 2, 2009 at 9:10 pm

Thanks Mark… and yes, I’m looking forward to the Sales Letter Writing Workshop as well… I’ll be working hard, stalking the room, making sure everyone gets it.


Bill Dimitrovski July 2, 2009 at 8:51 pm

I finally get to see the “How To Make Money At Flea-Markets” manual (well the cover at least). Hey Pete was it a stand alone product or did you have bonuses? And when are you going to put up the original ad for this? I know you have a great understanding of the biz op market and have written big winners since, but how much copywriting knowledge did you have when you wrote your first ad for the Manual?


Pete Godfrey July 2, 2009 at 9:19 pm

Hey Bill… can’t take credit for the cover, it ain’t mine… just a graphic my web guy David Glendinning found. Looks good though. As for bonuses, well that’s how my first offline newsletter started. (Anyone remember Dollar$ & Sense Newsletter?) They got a free 3 month, or was it 6 month subscription to the newsletter when they bought the manual. No forced continuity though. It was renewal marketing which is a whole different thing. Meaning, when the free subscription was up, I would have to try to get them to pay for a year. After a while, I learnt a big lesson from the big newsletter publishers which was I didn’t wait until the last month of their subscription to get them back. I would do it through the free subscription period with an incentive for taking action now, not later. As for copywriting experience, I had none. Just a few books and tapes, a fierce determination to succeed, and a give it a go attitude. Ended up building that newsletter into around 1,000 subscribers all through offline marketing.


Hilary Lane July 24, 2009 at 11:23 pm

Hi Pete, I am a friend of Wayne Pickstone, who sold his business to Steve Baker. His focus is more on copywring than on the health industry. I had never considered copywriting but am really looking forward to get involved since getting some info from you. I am looking forward to meeting you in Perth on Aug 15.Thanks Pete


Pete Godfrey July 29, 2009 at 7:43 am

G’day Hilary, I love coming over to Perth and I’m looking forward to this gig. See you there… oh, and make sure you get plenty of sleep the night before, it’ll be an intense day!


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