http://www.petegodfrey.com The Wizard of Words Copywriter & Sales Strategist Wed, 28 May 2008 23:49:20 +0000 http://backend.userland.com/rss092 en Wow, I got a lot of feedback from the last post and I appreciate it. Seems like a few readers have benefited from the advice by taking action and actually doing something with it. Well done! If ever there was a secret to success, there it is above. Anyway, moving on… The ... http://www.petegodfrey.com/life-and-such/the-secret-to-success You are just one sales letter away, heck, even one ad or headline away from riches. If you crack the code with a powerful headline the world truly can be your oyster. Because it’s your headline that will make the difference between a loser and an off-the-wall WINNER. And one ... http://www.petegodfrey.com/copywriting/the-power-of-a-provocative-question The headline above has been drummed into my head since I first started writing copy over a decade ago. If you study guys like Kennedy, Halbert and Carlton, as I do, you know these guys really get it. So if you’re a student of Emotional Direct Response, you know this. You ... http://www.petegodfrey.com/copywriting/the-fear-of-loss-is-more-powerful-than-the-hope-for-gain People buy on feelings. And if you’ve been with me awhile now, you know you are really in the FEELINGS business… that’s where the real money lies. And basically, there are two kinds of feelings, positive and negative. Now I’m a positive person, so I’m always looking at the positive feelings, ... http://www.petegodfrey.com/copywriting/persuasion-power-%e2%80%a6-the-two-sided-coin WHAT SAVVY MILLIONAIRE MARKETERS KNOW THAT YOU DON’T…& HOW IT COULD BE COSTING YOU A FORTUNE! Salesmanship in print (and sorry to all of my valued female readers, I just couldn’t write salespersonship in print…just wouldn’t sound right okay?) That’s what we’re doing when we write an ad or sales letter. We’re ... http://www.petegodfrey.com/copywriting/salesmanship-in-print Monday, 7.38 am, Mackay, Tropical North Queensland, Australia G’day… Thanks for the feedback from my last post. I appreciate it and I can see why this blogging pastime could get addictive. As a writer, I feel thankful I have such an appreciative audience to write to. A writer is nothing without a reader; ... http://www.petegodfrey.com/copywriting/magic-pill-syndrome Tuesday, 10.38 am, Mackay, Tropical North Queensland, Australia G’day… I was talking to a client on the phone a while ago and he said something that took me back a little and got me thinking. And I thought I’d share it with you here because it makes a good point and really ... http://www.petegodfrey.com/copywriting/do-you-really-have-to-under-go-a-near-death-experience-to-become-a-street-savvy-marketer