I started small. One tiny ad in one mag, an 1800 free recorded message line, a simple sales letter and order coupon, an info-product; a PO Box, fax and mobile phone to take orders, and I was in business. Back then, I was still working as a labourer; taking orders on the mobile while up on top of a half-finished house, nail gun in hand, swinging off roof trusses.

NOTE: I knew a mobile number as an order number was a RED flag to my prospects, a warning that would have killed my sales. So customers rang a normal number which was diverted to my mobile. (Still used a PO Box though, which was a mistake and surely cost me orders.)

Anyway, the first order came through via fax; my wife Elita and I watching the fax come out and I’m poking Elita in the ribs, acting the Gala; she smiling shaking her head.

I still remember the guy’s name.

Anyway, the first order was a buzz and we were addicted. The Info-Marketing biz has that affect on people. You get addicted to creating products you’ve specifically designed for a certain market, then writing the sales letter and then getting the orders. You get addicted to the lifestyle. You get addicted to the freedom this strange old business gives you.

Even in today’s high-tech, split-second response world, I believe you can still start small and part-time. One simple ad in a targeted magazine, or one simple AdWords campaign and your business is born.

But there are things to watch out for; stuff you should know to maximise your success. (If I get enough feedback and comments on this I’ll continue sharing what I know.)

There is no business like the info-marketing business. What with the small investment needed to start, and the ability to start on a part-time basis, makes easy entry even on the tightest budgets.

That’s why I always encourage my Clients and Members to consider Info Marketing.

And looking back, there was one skill that ensured my success.

One skill that continues to ensure I never go hungry.

One skill I can teach you that almost guarantees you’ll thrive in the info-marketing arena.

Find out all about it by clicking the link below:

http://www.PeteGodfrey.com/salesletterworkshop

Cheers,Related Posts:

• Sales Letter Writing Workshops Gets The Green Light

Yep, the Workshops got the green light. I’m off and racing around Australia, revved up and finely tuned to give you a complete Sales Letter Writing education, backed up with proven templates, proven examples, and my proven ten-year track record on writing letters that sell.

I’m going everywhere too (in Australia anyway). Perth, Adelaide, Melbourne, Sydney, Brisbane and the Gold Coast. You can read all about it here…

http://www.PeteGodfrey.com/salesletterworkshop

Anyway, just got back from Sydney after training Taki Moore’s business coaches. Quick trip in, quick trip out. Got there Thursday evening, caught up with some Mackay mates that night at Darling Harbour (dinner, drinks, drinks, some laughs), then spoke Friday morning and flew home that afternoon.

When I got back and saw all the comments here, when I read all the emails urging me to do the Workshops, I knew I better hurry up, organise some dates, and write a letter explaining it all.

The letter is brief. I’m not going to try selling these Workshops like some late night infomercial pitchman. I just wrote down the facts, what you’re gonna get, and what the day’s all about. You’ll know instantly if this is something you want or not.

So the letter is here…

http://www.PeteGodfrey.com/salesletterworkshop

In a couple of days, back to a normal post.

For now, I’m outta here… multiple deadlines for Crocodile Marketing are clamouring for my attention. I’ve got to kiss goodbye any thoughts of fishing, the beach and salt air. Banish these thoughts and get focused and park my butt in this chair and get busy. I’ll be back in a day or two.

(But I’m not complaining. While this is “work” and clear critical hard thinking is required, it ain’t real work… ain’t shovelling ballast rock under railway sleepers in the Queensland outback in forty degree heat. Now that’s work. Energy-sapping, mind-numbing, muscle-depleting work. I get tired just thinking about it. So while writing promotions that make money requires discipline to get the work done, in my opinion, isn’t work at all… and I never forget what I once did for a living all those years ago; and how damn blessed I am that I escaped.)

Cheers,

Pete

P.S. NOTE New Zealand Readers: Thanks to all of my Kiwi friends who contacted me about coming over the pond and seeing them. At this stage I haven’t got anything planned but this could change. Because going over to NZ for a week or so and doing some gigs really appeals to me. It’s something I’ve often considered but never done. I know my family would enjoy it. Anyway, I’ll keep you posted… and once again, thanks for your support.

P.P.S. For those who can not get to the events, I will be recording one of the Workshops and making it available from this blog. However, if you can get to one of the Workshops, even better.  Related Posts:

• Sales Letter Writing Workshops
• The Best Business in the World

Let me explain…

The Workshops will be one day gigs, affordable, limited to just 25 people, and the day will be spent solely on Sales Letter Writing.

I’ve put together a great blueprint on this called: “From Pre-Head to Post Script (And Everything in Between)”.

Anyway, I want to know if you’d be interested in this.

I’ll be running these gigs myself, through my own business, so I have no desire to promote this heavily. I’ll be keeping it low key, maybe just a mention on this blog.

If this kind of hands-on workshop interests you, please leave a comment. If there is enough interest, I’ll go ahead and do them. If not, I’ve got plenty on my plate as it is.

So leave a comment if this is something you’d like to attend.

And just think, even if I didn’t teach you a damn thing on copy; after spending a full day in shutdown with me… well frankly, upon leaving the room you won’t be the same person who entered. That’s my guarantee

Cheers,Related Posts:

• Sales Letter Writing Workshops Gets The Green Light
• The Best Business in the World

“I thought this was a copyriting site – all you talk about is businesss. Don’t u know any copyrighting stuff.” (His spelling, not mine.)

Well thanks for the feedback. (Your articulation, your vivid, almost spell-binding prose humbles me.) For starters, excuse me for sharing this kind of business building advice – I don’t know what I was thinking. But frankly, if you look at the tagline above, it DOES say copywriting, marketing and mindset; in my opinion, the 3 biggies when it comes to business success. So you know, I did warn you.

Anyway, as it so happens, I do know a little bit about copywriting. I have dabbled with it over the years. To keep you happy, here’s an under-used, little-known but highly effective copy click.

Muhammad Ali’s Guide To Copywriting

As a kid, I loved watching Muhammad Ali fight. Sure he could hit, but he was also quick. Quick on his feet, quick with his hands, and lightening quick with his mouth.

He was always taunting his opponents, putting them down, challenging them in the media.

Here’s what he said about Joe Frazier: “Frazier is so ugly that he should donate his face to the US Bureau of Wild Life.”

Man he used to rattle his opponent’s cage.

This was great phycology.

And you can do the same thing in your copy. Kennedy calls it “challenging the reader.”

A great click for challenging the reader is the old “It’s Not For Everyone Click.” It’s a great Take-Away Click as well.

Here’s an example so you get the idea…

Also, I want to make this clear. This opportunity is NOT for everyone. If you’re not willing to make this opportunity work, to put the effort in now so you can reap the rewards down the track, then please don’t reply. I’ll be too busy helping genuine members succeed.

And if you’re looking for a get-rich-quick scheme where you can sit back and get me to do all the work for you … then think again. It’s not going to happen. And once again, I’ll be far too busy helping genuine members reach their goals. But if you are motivated, honest and willing to work in your own business on your own schedule then I urge you to call me now on…

Here’s another way to challenge your prospect…

NOTE: Use this one sparingly. But when confronted with a tough sale, where sugar and spice just won’t cut it, try falling back on this one to get the job done.

Example:

Frankly, if you’re not rushing to the phone right now to grab my Business Boosting Profits System, if you’re not insatiably curious about how to DOUBLE your business profits in the next 90 days, maybe you should just give up now and forget about making any real money.

Example taken from Master Class Memo:

P.S. And if, GOD FORBID, you are NOT getting my monthly printed Emotional Ad Writing & Marketing Letter, which includes the extra FREE Crocodile Marketing Memo, then get serious here will you. Get on over to … http://www.shamelessfreegift.com and rectify this terrible situation by signing up for the FREE Trial. You’re just hurting yourself if you don’t!

Other ways you can lead into this block of copy are:

• Very frankly
• I’ll probably get into trouble for saying this but…
• To be blunt

And then lead into your challenge.

If you look at my example above taken from The Master Class Memo, you’ll see it’s not too confrontational. But it does imply what I wanted; that you’ve got rocks in your head if you’re not getting my newsletter. I didn’t say it, but it was implied.

Here’s another example:

To be blunt, if you’re happy working 50 hours a week and making an okay income, then maybe my Business Boosting Profits System isn’t for you.

Why does this kind of challenge work so damn well? Think about it!

When people are confronted with a negative, hey automatically deny it! This instantly gets them emotionally involved!

Example from Emotional Ad Writing & Marketing Letter:

There are 3 critical things affluent consumers crave above all else.

3 critical things, if addressed in your sales copy, will instantly give you better results. And it’s these 3 critical things I will be sharing with you in January’s Memo.

If you’ve got an ounce of entrepreneurial blood pumping through your veins, it would be sheer lunacy to miss out on this one!

Okay, that’s it for the examples.

I trust I’ve kept all of you copywriting aficionados happy; at least for a little while.

Challenging the reader can be an effective weapon in your copywriting arsenal; use it wisely.

And as Ali once said: “It’s hard to be humble, when you’re as great as I am.”

You’ve gotta love it!Related Posts:

• The Fear of Loss is More Powerful Than The Hope For Gain!
• If Ever There Was A Secret To Success!
• They Gotta Feel You’re Real…
• Copywriting’s Magic Pill Syndrome
• Copywriting Salesmanship in Print

If that’s you, better stop reading now. Otherwise, you WILL be offended.

But hey, it’s my blog and I’m not going to censor myself to appeal to the masses. My posts are hard hitting, all content, and pull no punches. I would say the same thing to you if you were sitting down with me one-to-one.

I write them in a concise, blunt fashion, ignoring the temptation of softening the blows in favour of giving you what it really takes to succeed without the sugar-coated topping to make it more palatable. We’re all adults here. Sometimes, the best advice is bitter tasting.

If you’re still reading, it means you like hearing it straight and it’s great to have you here. Stick around awhile; it’s only getting better.

Okay, enough preamble; let’s get moving…

To get things done, to keep the momentum moving forward in your business, in your life, you MUST be the unreasonable man (or woman) who won’t take no for an answer. If you’re the meek and mild type, time to toughen up.

Let me explain.

If you followed around the average person for a day or so, you’d be surprised at just how little they get done. For a guy like me, used to juggling many balls in the air, used to hustling each and every day, used to hitting deadlines within a cat’s whisker, watching these folks for a day would be the ultimate torture. It would be so P-A-I-N-F-U-L!

Also, you have to realise just how incompetent most people are. They make mistakes, they make excuses; they justify their own bad behaviours and look elsewhere to lay the blame. This is reality. This is what happens every day.

No wonder they are average!

No wonder they are always short of cash!

No wonder they live lives of quiet desperation!

But as entrepreneurs, this is what we have to deal with. So we’ve got to be the ones that set the benchmark. With staff and with vendors, urgency must be communicated and deadlines must be set in stone to insure you get compliance. I give clear, WRITTEN instructions and leave a paper trail that’s easy to follow. I found writing the instructions is easier and takes less time than verbally telling someone (and a whole lot easier on my heart-burn too).

Why?

Because they end up forgetting what I told them, they didn’t take notes and if they did they’ll lose them, and then the job has to be repeated or it’s delayed. So these days, I ALWAYS GIVE WRITTEN INSTRUCTIONS.

Because I’m a great believer in Murphy’s Law and with most people, and this includes clients, if they can stuff it up they will. And, they will always lay the blame on you. It’ll be your fault for not explaining. When the instructions are written, the job still might go wrong, however they will NOT blame you as they can see it in black and white.

Now, getting back to urgency.

Personally, I hate it when I get an idea for Crocodile Marketing (one of my businesses) and my business partner David McMahon tells me this will take a few days to implement.

I want it done now; right this minute to keep the momentum going. I get antsy, irritable when things take too long and I’m probably NOT the best person to be around some days (ask Dave).

David understands this side of me and we’re working well together to hit our goals. (However, urgency is always on my mind, always mentioned in our conversations.)

So here’s the lesson: If you are a reasonable person, there’s a good chance vendors and staff make their own rules. I’ve had clients say to me, after I mention some profitable strategy, that they can’t do it because… get this… their staff won’t do it! WHAT?!!!!

If this is you, you’ve gotta sit your staff down and let them know how it’s gonna be. My old boss in the Railway used to say: “My way or the highway.”

Now, he was an idiot, however, the advice is good. If your staff refuses to play by your rules, get new staff. Same with Vendors. You’ve got to be the unreasonable person, one of the very few who gets things done. One of the few who actively contribute to this world.

We all need to demand more from those around us. And more importantly, we need to demand more from ourselves… and constantly monitor our progress, habits and actions to make sure we don’t slip down into the quagmire of the mediocre majority (as Kennedy would say).

To recap…

• The average person is lazy and incompetent
• Be unreasonable with your expectations from staff and vendors
• Create urgency in your business
• Keep a paper trail
• Demand more from staff and vendors and yourself

POST SCRIPT: There’s a BIG difference between being busy and being productive. BIG money difference between doing and done. It’s important we’re aware of this as we go about our days.

What got done?

What got completed?

What got out into the marketplace to make some cash?

What value have you added?

That’s what we should be asking ourselves at the end of each week; the end of each day.

To me, being busy doesn’t cut it. The only thing that matters is getting it done. Don’t excuse yourself by saying how busy you’ve been. Don’t start making excuses why things are taking longer. Just get the damn thing done.

I’d love to hear your thoughts on this.Related Posts:

• Start-Up Business Secrets
• They Gotta Feel You’re Real…

Without this critical occurrence, your sales will always remain flat.

What it is? Connection! Without connection, there is no trust, and trust is the BIGGEST barrier to any sale. So this means we have to strive, early on in our presentations to build trust. You do that with case studies, testimonials and stories. That’s what we do. But there is more to it than that. There must be a feeling of authenticity in you and what you’re saying.

It’s a hard thing to grasp, and to teach. So as usual, I’ve came up with a little saying that makes it easy. “They gotta feel you’re real.” Yeah I know, it’s brilliant! So just give me a second to wallow in your adulation. Okay, that was good. But I’m back, there’s work to do.

The lesson here is BIG so I’ll get straight to the point. They’ve got to feel a connection with you and feel that YOU believe your own rhetoric; that you believe in what you are saying; that you really are the person you portray, that you’re the real deal.

I don’t know about you, but I can spot a phoney a mile off. It’s hard to say what I don’t like; but it’s there, something nagging away at me. I feel it in my gut. Some say I’m intuitive and I guess in some ways I am. (My wife is even better, she IS an intuitive… and every time she has warned me about someone and I didn’t listen, I was burnt.) When I see a phoney, I get a feeling in my gut, a nervous quiver, and I know something is not quite right. It’s the same with your prospects.

So what’s the answer?

It’s a hard one. Kennedy puts it like this: “I realise that’s an intangible, so it’s hard to tell you how to mechanically manufacture it… but like art or pornography, you know it when you see it.”

Kind’a sums it up doesn’t it. But still, we have to answer the question, how do you make them feel you are real?

First up, you’ve got to be yourself. If you’re naturally outgoing and funny, fine. Be funny. If you’re an introvert, fine. Don’t do funny. Just be real. Don’t pretend.

Not everyone will like you; that’s a given. So be yourself, don’t go pretending you’re someone else. Let your prospects see the real you, tell real stories, let them into your life a bit, emotionally charged everything you say and write, and then, there will be connection… and only then will you have a chance at building trust and getting the sale.

SIDE NOTE: In October, I’m going deep into the art of storytelling at my Cash Characters Academy Workshop in Brisbane. I’ll keep you posted.

Related Posts:

• Muhammad Ali’s Guide To Copywriting
• The Unreasonable Man
• Do you really have to under-go a near-death experience to become a street-savvy Marketer?
• Copywriting Salesmanship in Print
• Persuasion Power … The Two-Sided Coin

Today, I’m gonna share some big lessons on launching new ventures. Lesson I didn’t get from textbooks; but by actually doing. Let’s get going.

When launching a new company, you need energy and commitment. Frankly, if you’re not willing to put in the hours, especially at start-up, you’re best off with a job, not a business.

That’s why when I’m in this business-building mode, I don’t even think about taking a break; don’t even think about taking holidays. In fact, taking a holiday is the last thing on my mind… I’m too busy getting stuck in and building my new business into what will become the Biggest and Best Coaching Group for small business owners in Australia. It’s a lofty goal. It WILL happen… it’s only a matter of time.

But time is finite isn’t it? That’s why SPEED is such an important thing for so many reasons.  You need to push hard, especially at start-up, to get momentum. You need speed to get the runs on the board and to fill you with justifiable optimism. When you go slowly, nothing much happens, and your enthusiasm may falter as the weeks drag into months. Enthusiasm is everything for the entrepreneur!

Put it this way: It’s like taking a child fishing and you catch nothing… don’t even get a nibble; the only bites you get are from the Mosquitoes and Sand Flies. It’s disappointing, but the promise of another day’s fishing usually gets a sparkle in the child’s eye. Usually, to get the child to go fishing again takes little coaching.

But if you go fishing again and then catch nothing… it’ll take a bit more positive reinforcement for the kid to go again. You’ll be able to do it; you just need to do a bit more coaching. But, go fishing again and STILL get no fish… then it’s going to be pretty damn hard getting the child all worked up about going fishing the next time. I wish you luck. The kid’s enthusiasm is at an all time low. This is understandable. The child got motivated, took the necessary steps, and nothing happened. In fact, the child then repeated the steps twice more; and twice more he took a beating. There’s no more juice left in the tank.

It’s the same in life and business.

We need to keep moving, keep busy, and get a few runs on the board to give us the energy and excitement to keep moving forward.

Speed isn’t just important in Start-Ups, it’s everything. Doing things one at a time might sound good in some lame-brained Business Book written by some old University Professor; but in the real world, doing things one at a time leads to stagnation and death. So you need to be able to let go, delegate (a skill I’m still learning), juggle many different hats and have many balls in the air. Realise you’re always going to be playing catch up but that’s the price we pay for success.

But more than anything speed gets results quickly. If results are bad, you can correct your course and then draw some first blood. Because just like the kid without any fish, an entrepreneur without any wins is as dead as a dinosaur. Not only financially, but his or her confidence takes a battering. And confidence is the #1 thing we entrepreneurs need in abundance.

And here’s another tip for Start-Ups: 80% of your time must be focused on sales. Don’t worry about the office furniture or a great location. Don’t worry about putting in complex and costly systems. What’s the good of freakin’ systems without sales? Get the sales first. Get busy making sales. Get the money in. Then you can clean up the mess with systems. But in the beginning, SALES and plenty of them is what’s needed… and that’s where you should be focused. This Sales Process should NEVER be delegated. Sure, delegate the grunt work; but we all should be the marketer of our businesses. Call in outside help such as copywriters and consultants when needed; but make sure you keep holding the reins.

If you have a manager, he or she must be made aware of the importance of sales. You’re a marketing company, not an administration company. I’ve seen too many businesses stagnate and ultimately fail because no one was focused on the key to winning in business: Getting a shit-load of sales!

This is the attitude that MUST prevail throughout your whole company… from managers right on down. Any plodders should be offered the door without hesitation.

Here’s a secret: Mediocre people get flustered with just a few things on their plates. Successful entrepreneurs are different. We thrive on the chaos, revel at the mess we’ve created and we’re juggling numerous projects at the same time… from major ideas right down to the nitty gritty minor details, all without breaking a sweat. This is what we live for! If you do NOT feel this way, making a lot of money in business is gonna be very tough for you. Because this is how success is made… in a messy kitchen, with many chefs, and with multiple dishes to prepare. Plodders should not apply.Related Posts:

• The Unreasonable Man

Anyway, moving on…

The past couple of weeks have been one long slog. I felt like I was on a treadmill… jogging away and not getting any damn where. One job after another. Bang, bang, bang. Mainly seminar promotions. For myself and my clients. Frankly, I’ve barely had time to catch my breath.

But I made a vow recently about this blog.

I’m determined to get at least one post up per week. This way, every week you can tap into the power of Emotional Direct Response Marketing and Copywriting.

So I knew I had to get a post up today, not tomorrow.

But Monday is looming with two deadlines that have to be completed. And in the world I live in, you can’t get away with “the dog ate my lunch” kinda story, just won’t cut it.

Some deadlines are soft; meaning, they are not set in stone and you know you’ll have to make a few changes anyway.

Other deadlines are hard; meaning people are relying on you to get it done on that day and people are standing by, ready to implement. For Monday’s deadlines, my clients have got printers ready to print, web guys ready to upload my copy, and they are itching to launch their seminar promotions. The copy MUST be done!

So I compromised by reprinting a chunk from my monthly Emotional Ad Writing & Marketing Letter.

The way I see it, everyone wins. I can get back on to my deadlines and you get some great info taken from my paid subscription newsletter.

Anyway, here’s the article “The Power Of A Provocative Question”. I’m gonna go grab a coffee… I’m in for a long day.

To Your Success,Related Posts:

• The Fear of Loss is More Powerful Than The Hope For Gain!
• They Gotta Feel You’re Real…
• Copywriting’s Magic Pill Syndrome
• Muhammad Ali’s Guide To Copywriting
• Copywriting Salesmanship in Print

Years ago, I came across this headline in an old Dan Kennedy newsletter…

“How Much Younger Do You Want To Look?”

It was an ad for cosmetic dentistry. Below the headline was a before and after shot. Powerful stuff.

And I’ve adapted that headline many times over the years with great results for my clients.

“How Much Better Do You Want To Feel?”
“How Much Energy Can You Handle?”
“How Much Happier Do You Want To Be?”

If you really know your market, their thoughts, fears, wants, desires and so on, these kinds of headlines break through the clutter. Instead of promising one over-the-top benefit after another, you are focusing on your prospect’s emotions. This gets past the “Yeah sure” response you get when you have merely benefit-driven headlines.

It also gets under your prospects’ BS detectors and hones in on their feelings.

Here are three more templates you can use…

Tired of the same old….?

Isn’t it time you….?

Isn’t it time you did something for yourself for a change? (I’ve used this one many times. Usually when closing the letter after I’ve made my offer and I’m doing my call to action.)

It’s just a simple matter of taking proven headlines and adapting them to your own business. And yes, I can hear some members now.

“My business is different. I sell flowers”, or “I’m a plumber” and the list goes on.

Okay, so if you sell flowers use…

“Isn’t It Time You Showed Her How Much You Really Care?”

What about a plumber?

“Don’t You Think You Deserve a Plumber That Arrives On Time?”

The provocative headline works because it engages the reader. Try it!Related Posts:

• Persuasion Power … The Two-Sided Coin
• Copywriting Salesmanship in Print
• The Fear of Loss is More Powerful Than The Hope For Gain!
• Do you really have to under-go a near-death experience to become a street-savvy Marketer?
• If Ever There Was A Secret To Success!

So if you’re a student of Emotional Direct Response, you know this.

You know in reality, people would much rather save something they’ve already got, than get something they want. It’s hardwired into our heads.

So if you’re a student, you know this already.

But do you really get it?

Is this undisputed fact of human behaviour permanently imprinted into your mind? If not, then this is my objective here. To show you how to always be aware of this fact, but also to show you how to craft compelling copy that targets this primeval emotion, what we call, the fear of loss.

(I hope by now, as an astute reader of this blog, you realise the BIG POINTS I make here, the ones I want to really ram home to you, are the exact same BIG POINTS I keep reminding myself on. By reminding you, I’m reminding me. And being astute, I bet you’ve got a notebook beside you, a BIG IDEA book you’re writing all of these lessons down in. You are, aren’t you?)

Anyway, I was going through an old Jerry Buchanan newsletter the other day (Jerry was a famous old info marketer from way back), when I came across an example of fear of loss that really struck home.

Jerry was commenting on an Advertorial by Tony Hyman for his book: “Cash for Unwanted Treasures.” (Tony’s book predates “The Antiques Road Show” shown on TV.).

This is going back to the early nineties but I’m told Tony is still going strong. Remember, human emotions do NOT change throughout time.

Anyway, if you read my previous post, you saw how every emotion is a two-sided coin.

Positive and Negative.

Good or Bad.

So Tony’s advertorial headline could easily have focused on the benefits of finding unwanted treasure. Something like:

“I couldn’t believe it when they told me my old vase was worth $2,500, but when he handed me the cheque…”

NOTE: A simple adaptation of Caples’ famous: “They laughed when I sat down at the piano… but when I started to play…”

Now this isn’t a bad headline. But Tony didn’t use this approach. Because he knew in his gut the fear of loss is more powerful than the hope for gain.

This is what his headline was…

“Have You Ever Put a $100 Bill in the Trash?”

Man that hits ya doesn’t it? It’s pure fear of loss!

Look, I don’t use this enough myself, hence this article. My mind is focused on wealth, on good things, on the positive side of life.

But as entrepreneurs we must realise many are not this way. It’s easier to motivate the masses with what they will lose, as opposed to what they will get.

MILLION DOLLAR EXERCISE: First, write out all of the things your prospects might lose by not getting your product or service. What will they miss out on? What will they lose?

Next, come up with all the Power Words that describe each one. (PAIN WORDS)

Might pay to print this post out. It’s a keeper.

Anyway, it’s a beautiful autumn’s day here in the tropics. About 17 degrees Celsius, the sun blazing from a clear blue sky with a faint whiff of salt blowing up from the beach on a gentle breeze.

That’s where I’m heading now, down the beach. And I won’t feel guilty either. I’ve done a 5 hour writing block from 5 this morning until 10. So I got a lot done. Two jobs actually completed and two more moved further along. So I’m happy and ahead of schedule.

Stay happy,Related Posts:

• The Power of a Provocative Question
• Copywriting Salesmanship in Print
• Copywriting’s Magic Pill Syndrome
• If Ever There Was A Secret To Success!
• Persuasion Power … The Two-Sided Coin