A couple of big tips for you today on writing your own copy.
I’ve been getting a few questions of late from readers who write their own copy for their own businesses. So they are not professional copywriters, but business owners who can see the power of being able to write emotionally-charged words that sell. So today, I want to give a few general tips on writing better copy faster so you get better results more often.
And here’s even more good news…
No one knows your business better than you do!
That’s why you’ll often hear me saying if writing copy is a passion of yours, then you should be doing your own copy. Especially if your business is running on a purely Direct Response Diet. If that’s the case, you’re business needs a lot of copy. For many business owners, the expense of hiring a full time copywriter is out of the question.
But here’s where it gets exciting…
In many markets you do not have to be a world-class copywriter to get great results. The main thing is the copy got done and delivered to the market. In some markets, the fact you had a headline that wasn’t the name of your business and you had an irresistible offer puts you ahead of the pack,
So here I’ll give you two big tips, plus a bonus tip, to help you pump out your own copy.
TIP #1: Before You Write
Copywriting comes down to decisions.
Hundreds of major and minor decisions.
From the big ones like headlines and offers, to the small, critical word choices we make so our words paint a vivid picture in our reader’s mind.
Many of these decisions are thought out well before you write a damn word. What kind of headline? Big benefit? Hidden benefit? Dominant emotion? Which one? What’s the theme of this promotion? What’s the BIG IDEA that’s gonna sell a truckload of product?
These and dozens more small and large decisions must be made before you commit pen to paper or fingers to keyboard. None of it is by accident; it’s ALL strategic!
NOTE: The money is made before you write a damn word. That’s why I developed a 7-step formula on what to do before you write that almost ensures a successful promotion. The process is fully explained with examples in my Sales Letter Writing Workshop Home Study Pack. http://www.petegodfrey.com/salesletterworkshop
TIP #2: Write Then Rewrite
When you’ve done your prep-work it’s time to write and write quickly in one big brain dump.
The trick here is to dump it all down as fast as you can and don’t edit as you write.
You see, writing and rewriting are two entirely different processes and require two entirely different frames of mind. When you are writing you’re pumped with energy, on fire for the product you are selling, jumping out of your skin to get it all down and share the good news with your market.
But when you rewrite, you’re using the analytical side of your brain; you’re being critical, looking for the typos, looking to see the structure to see if it makes sense, making sure all of your power words get in there, all the benefits and so on.
So for me, there are 3 distinct phases of writing copy.
- First the prep work.
- Second the writing.
- Third the rewriting.
Bonus TIP: Write in chunks
I work on multiple projects at the same time.
I might be working on my newsletters when an idea for a client strikes me. Sometimes I may just take a note and put it in the client’s folder; knowing I have the starting point for something special. But often I’ve found it’s quicker just to write it down in the heat of the moment then get back to the job at hand.
No doubt, you’ll find your own routine. That’s the important thing; that you find something that works for you.
And if you are doing your own copy, I congratulate you. Keep learning. Keep writing. Keep banking the cash.
See you next week…
Stay happy… Pete
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- Caught With My Pants Down
- How to Position Your Product For Maximum Success
- 7 Tips For Writing YOU Focused Copy
- When Long Copy Sucks!
Pete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook