Comments on: How to Turn Boring Facts Into Exciting Benefits

By: Leanne Greenhalgh

Leanne Greenhalgh — Wed, 26 Oct 2011 14:13:46 +0000

Hi Pete,
Your session at the Entrepreneurs Superconference was amazing. I’ve been really excited about reviewing every bit of ‘mundane’ script that I’ve been sending to my customers and using your advice to turn them into sales generators! Weather’s great in Maryborough!
Cheers
Leanne

By: Michael Soininen

Michael Soininen — Mon, 12 Jul 2010 03:11:49 +0000

Hi Pete,

This is the second time on your site and I’ve hit gold twice. I’m liking those stats.

Thanks for another great piece. Will continue to prowl your work…

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Sun, 23 May 2010 22:41:26 +0000

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By: Carolyn Allen

Carolyn Allen — Fri, 16 Apr 2010 11:47:31 +0000

I like that: “put your prospect in the picture”. Sums up perfectly what really, truly motivates us.

By: Susan Connors

Susan Connors — Tue, 06 Apr 2010 22:30:31 +0000

Hi Pete

Amidst the steam of the hot coffee, organizing the kids, I found your site again.
(Note: It pays to back up your data as when you lose it – its a pain in the butt
to remember where everyone is).

Thanks for another interesting post – I look forward to reading and learning more.

Susan Connors
Mum Copywriter in the Land Downunder

PS: Have a great day!

You can have the perfect spot to catch the one that didn’t get away. You spend all that time and effort into getting the right bait and fishing gear. You make a day to go fishing to catch it – the one tthat keeps taking your bait! So you set up your lines, grab a beer or drink, turn your back for one second and bang the fish strikes. Now had you of not had your back turned you may have hooked him – as it is you see your rod bend. You drop the drink, run over and grab the rod. There is a good fight, the muscles start aching and you are gasping for breathe. You will not let this one go – the fight continues. You get him closer to the shore, realizing that you may need your net. You do a quick look – out of reach – dang! So you have to try to bring it in without it. You start to get it into the air and out of the water. One quick swish of the fish large body, it flips and dives back into the water. It got your bait again!

Copy is like that hit and miss – sometimes something works and other times it bombs. You have to keep trying, keep fishing and enjoy ups and downs of our industry.

Have a great day!

By: Pete Godfrey

Pete Godfrey — Fri, 12 Feb 2010 05:07:29 +0000

hey Nobby, the main thing mate is awareness… being aware of this makes it so much easier to fix.

By: Nobby

Nobby — Fri, 12 Feb 2010 03:30:31 +0000

Absolutely right Pete. And a good reminder.
Now… if only I could do that for my product!