FOREWORD: Many folks have been asking for more copywriting articles. So, because I’m such a generous and obliging kind of guy, for the next couple of weeks, my posts will all be about copywriting. You want insights into copywriting then this is the place to be.
Language is critical to making sales.
The ability to put words together to form a complete sales message that motivates folks to buy is a skill ALL business owners should possess.
Fact is, many business owners and entrepreneurs can’t afford a full-time copywriter. If you operate a true Direct Response business, then you know there’s a ton of copy to do each month such as: New Promotions, Emails, Reactivation Campaigns, Newsletters, and Videos and so on; it never stops.
Your business is fuelled by copy. It’s the life-blood of your business. So for many, hiring a full-time copywriter is out of the question. They need to do all or part of the copy themselves.
If you’re in this situation, then it’s vitally important you get at least competent at writing copy and spotting good copy. If you want real freedom, real independence and take control of your business and financial future, you’d do what it takes to get good at this #1 money making skill.
Make no mistake, everything revolves around great copy.
Your most valuable assets other than your Tribe and the relationship you have built with them, are your sales letters, websites, emails, ads… not your office equipment, your staff; not the balance sheets understood by Bankers or Accountants.
The ability to sell should be your #1 business goal. Above all, mastering the skill of writing copy that sells gives you independence, freedom to create profits at will, self-reliant in a world that breeds reliance and dependence.
This to me is the ultimate freedom.
While others, what Kennedy calls the “mediocre majority” look to Government to provide the answers and to provide for them and their families, you’ll have your hands on the steering-wheel, driving to the destiny of your own making; not cowering in the corner with a furtive glance, hand held out in submission.
When you can sell, when you can write copy that sells, life and business gets a whole lot easier and a whole lot more enjoyable too.
The GOOD NEWS for you is, writing great cash-sucking copy is a skill that can be mastered… you just need desire, commitment, and get the right mentors.
Which leads me to this… which is obviously a shameless plug… but one that has your best interests at heart.
In my humble albeit self-serving opinion, there is no better publication in Australia to get that knowledge, to hone your skills, to develop a true understanding of copywriting and the thinking that goes on behind all great promotions than my newsletter.
You want copy breakthroughs then my newsletter is THE place to be.
Brief Interlude With Bret Thomson:
“My secret weapon…”
“Clients often wonder how I get my BIG ideas, how I get them such outrageous results. One secret that I’ve been guarding close to my chest is Pete Godfrey’s Emotional Ad Writing & Marketing Letter. It’s my monthly dose of reality… my monthly dose of BIG ideas. If you want the insider’s advantage we pros use every day… then grab Pete’s newsletter… and guard your copy like a snarling pit-bull on a four-foot chain.”
Bret Thomson, Master Copywriter, Gold Coast QLD
Okay, I’m back from my shameless plug (I don’t know what came over me).
Here’s the point I want you to get…
It takes commitment to hone your copywriting skills. The ugly truth is many just won’t bother.
Let’s face it; some folks have the attention span of a teenage X-Box addict on a Red Bull diet, the commitment level of a Politician’s pre-election promise.
They jump from one “Guru” to the next, one opportunity to another, caught in the glare of the dazzlingly brilliance of shiny objects, in the futile never-ending search for microwave-quick results. Like the Sirens of old with their seductive songs calling Sailors into the rocks and ultimate deaths, shiny objects can smash any hope of long-term success.
Anyway, you know different.
Success in business comes through mastery of a skill(s) such as copywriting.
The smart thing to do is to figure out what’s important and what’s a distraction.
The ability to write copy that sells is an asset, plain and simple. And as mentioned earlier, you’re in the right place to hone your copy chops right here, right now.
In the coming weeks, do yourself a favour and check in here at the blog. I’ll be posting some eye-popping, jaw-dropping, profit-pulling posts on copywriting.
And here’s another point to keep in mind, and one I discussed with Ted Nicholas on the phone the other night:
Even if you do not want to write the copy yourself,
it’s smart to know what good copy looks like.
So look out in the coming weeks… and get trained by me in the seductive art of copywriting.
But a word of warning: It can become addictive.
See you next week.
P.S. A good place to start honing your copywriting chops is by studying my Emotional Ad Writing System. And the good news is; you get this amazing system free when you grab a subscription to my newsletter. http://www.emotionaladwritingletter.com
P.P.S. The hardest position to fill in any business is at the copywriting desk. The person who can craft a compelling message that gets acted upon, whether sales letter, web page, email, video script and so on, will never starve and can name his or her own price.
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Pete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook