Comments on: How To Find The Right Tone & Voice For Your Market http://www.petegodfrey.com/copywriting/find-tone-voice-market/ Blatantly Biased Views and Advice on Copywriting, Marketing & Mindset from the Wizard of Words Thu, 26 Jan 2012 22:29:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jonathan Dune http://www.petegodfrey.com/copywriting/find-tone-voice-market/comment-page-1/#comment-384 Jonathan Dune Tue, 20 Oct 2009 09:19:35 +0000 http://www.petegodfrey.com/?p=158#comment-384 G'Day Pete, Good points all. I'd like to relate a story to you that confirms the validity of what you just read. This story is about something specific that happened recently with a client of mine who has a billion dollar net worth. After a telephone meeting and all the details were laid out on the upcoming campaign I am working on for him, I wanted to confirm again how he would like his updates and test results delivered to him and his company. Well, no shock to me but very telling to anyone who may read this comment. And that goes for you. This client, someone I have made millions for through the years with many successful sales campaigns said specifically: "DO NOT email, DO NOT communicate anything over the internet - I want my communications by direct post mail. Put the results in my hand. I want a hard copy just like you've always done." That's coming from a man who knows success when it comes to life and business. He did not hesitate in his demand to get his results in his hand by direct post mail. The KEY here for YOU is to just to ASK. Ask how your client wants to be best communicated with. Afterall, it's about him or her. And this is about YOU. On that note, I do several different methods of sales delivery for his products and services. Direct post mail is just one but it accounts for 36.3 percent of his overall annual revenues brought in. The internet and email sales on the otherhand only account for a little over 3 percent of his overall sales. Whereas the biggest heap of revenues comes from his DRTV infomercials at over 60 percent. So Pete has been never more right-on when he says that your prospect doesn't want to read your letter. They don't want to read your email, your fax, or anything else UNLESS it's RELEVANT to them. Is this relevant to YOU? Cheers Pete! Keep up your good works. P.S. Not to forget, Pete has an opportunity for you to attend and find out all the secrets that he and I use in our winning sales campaigns through direct post mail, emails, radio, television, print ads in magazines and news rags, and the biggie ... DRTV infomercials you watch on your tv. I challenge you to attend just one of Pete and David's Crocodile Marketing Inner Sanctum Conferences. Click this link below right now and check this out. You'll be glad you did: http://www.crocodilemarketing.com/event [NOTE: I receive no payment for this recommmendation] P.P.S. If you aren't yet an Inner Sanctum member, join up now and get Pete's printed Crocodile Marketing monthly newsletter. Print newsletter subscribers like you are the hardcore marketers that are constantly learning, constantly discovering how to use new techniques to succeed. G’Day Pete,
Good points all. I’d like to relate a story to you that confirms the validity of what you just read. This story is about something specific that happened recently with a client of mine who has a billion dollar net worth.

After a telephone meeting and all the details were laid out on the upcoming campaign I am working on for him, I wanted to confirm again how he would like his updates and test results delivered to him and his company.

Well, no shock to me but very telling to anyone who may read this comment. And that goes for you. This client, someone I have made millions for through the years with many successful sales campaigns said specifically: “DO NOT email, DO NOT communicate anything over the internet – I want my communications by direct post mail. Put the results in my hand. I want a hard copy just like you’ve always done.”

That’s coming from a man who knows success when it comes to life and business. He did not hesitate in his demand to get his results in his hand by direct post mail. The KEY here for YOU is to just to ASK. Ask how your client wants to be best communicated with. Afterall, it’s about him or her. And this is about YOU.

On that note, I do several different methods of sales delivery for his products and services. Direct post mail is just one but it accounts for 36.3 percent of his overall annual revenues brought in. The internet and email sales on the otherhand only account for a little over 3 percent of his overall sales. Whereas the biggest heap of revenues comes from his DRTV infomercials at over 60 percent.

So Pete has been never more right-on when he says that your prospect doesn’t want to read your letter. They don’t want to read your email, your fax, or anything else UNLESS it’s RELEVANT to them. Is this relevant to YOU?

Cheers Pete!

Keep up your good works.

P.S. Not to forget, Pete has an opportunity for you to attend and find out all the secrets that he and I use in our winning sales campaigns through direct post mail, emails, radio, television, print ads in magazines and news rags, and the biggie … DRTV infomercials you watch on your tv. I challenge you to attend just one of Pete and David’s Crocodile Marketing Inner Sanctum Conferences.

Click this link below right now and check this out. You’ll be glad you did: http://www.crocodilemarketing.com/event

[NOTE: I receive no payment for this recommmendation]

P.P.S. If you aren’t yet an Inner Sanctum member, join up now and get Pete’s printed Crocodile Marketing monthly newsletter. Print newsletter subscribers like you are the hardcore marketers that are constantly learning, constantly discovering how to use new techniques to succeed.

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