Comments on: You Need Your Own Dynamic Story http://www.petegodfrey.com/copywriting/dynamic-story/ Blatantly Biased Views and Advice on Copywriting, Marketing & Mindset from the Wizard of Words Thu, 26 Jan 2012 22:29:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Judd Leverton http://www.petegodfrey.com/copywriting/dynamic-story/comment-page-1/#comment-383 Judd Leverton Sun, 04 Oct 2009 09:15:15 +0000 http://www.petegodfrey.com/?p=153#comment-383 Pete, you've manage to get to the heart of the issue again. "Your Story"! Your value to others and your main point of difference, are the most powerful things to 'get right' in business and marketing, and also the most difficult. In a nutshell, this is due to the fact that most people, even those who are well versed in marketing and business and know the power of this technique, are blind to their own self-value, their own points of interests. What we find easy and everyday we do not value, as we believe that everyone else's experience is similar to our own, so why would they value more highly our knowledge and skills over their own. Frankly, the easiest, fastest and most accurate way of discovering your 'Story', filled full of value and interest, is to be interviewed by a qualified mentor or coach. Qualified mentors and coaches are identifiable by those that have studied Emotional Direct Response Marketing, Social Psychology and Conversational Persuasion. They know better than any other what your audience is most interested in, what they highly value, and if they know your market well, how best to deliver your Story for greatest effect. A qualified outsider, looking in, giving critical feedback like a Marketing Magic Mirror. "Mirror, mirror in front of me - what is my Story that others wish to see?" Who is your Magic Mirror? Pete, you’ve manage to get to the heart of the issue again. “Your Story”! Your value to others and your main point of difference, are the most powerful things to ‘get right’ in business and marketing, and also the most difficult.

In a nutshell, this is due to the fact that most people, even those who are well versed in marketing and business and know the power of this technique, are blind to their own self-value, their own points of interests. What we find easy and everyday we do not value, as we believe that everyone else’s experience is similar to our own, so why would they value more highly our knowledge and skills over their own.

Frankly, the easiest, fastest and most accurate way of discovering your ‘Story’, filled full of value and interest, is to be interviewed by a qualified mentor or coach. Qualified mentors and coaches are identifiable by those that have studied Emotional Direct Response Marketing, Social Psychology and Conversational Persuasion. They know better than any other what your audience is most interested in, what they highly value, and if they know your market well, how best to deliver your Story for greatest effect.

A qualified outsider, looking in, giving critical feedback like a Marketing Magic Mirror.

“Mirror, mirror in front of me – what is my Story that others wish to see?”

Who is your Magic Mirror?

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