People love stories. We eat them up, especially when they involve others who are experiencing the same problems that we are. We can see ourselves in the stories. That’s why they are so effective.
NOTE: Please read the underlined section again, because this is how you form an instant bond with your market. It’s no accident best-selling magazines and Current Affair shows are chock full of Human Interest Stories. Because they work… work to build rapport, work to grab attention and hold interest.
It’s the same with sales letters. The best letters I have ever written all contain stories. It’s that human interest side of things that get people in.
There are two critical elements of all great stories…
Okay, how can you apply these two elements to your letters?
You bring tension into your sales piece by highlighting your prospect’s problems. You then agitate these problems to a fever pitch. Work them up a bit and get them very aware of their problems. This creates a palpable tension.
Then comes the discovery.
This is where you reveal the solution to their problems. And the solution is your product.
So when you are writing your sales letter try to wrap your message around a story. Remember, it’s the human interest pieces that get us interested. Not the product. But how the product is used by a person and the results that person gets by using the product.
It’s never about the product … it’s always about the benefits of the product, what the product can do for them.
And you highlight what it can do for them by telling a story of how the product has helped others. You see what you are doing? You are putting people into the equation … real people who have used the product and the changes that occurred in their lives when they did.
This makes your sales pitch so much more interesting … more personable and believable.
So, what does this mean to you?
Well what’s your story? When I ask clients this question, many don’t have an answer. They don’t think there’s much to say about their history; no surprising twists or turns … how wrong they are.
- Every person has a story to tell.
- Every product has a story hidden just waiting to be exposed.
The secret is to find it. So go deep. Don’t hang around on the surface floundering. Go deep and discover the inherit story. If you can, entwine your story into your product’s story so they blend together as one. This is seamless selling … the best kind there is.
It involves tickling your prospect’s senses through an entertaining story that reveals the answers to their problems. They are being entertained, not blatantly sold.
But in reality, they are being sold … they are subconsciously selling themselves while reading your story.
Note: Blatant Sales Pitch! In February 2010, at the plush Hilton Hotel in Brisbane, I’m conducting a workshop so unique and controversial; it will only appeal to a few… yet so illuminating, it will shine a new light on those attending, giving them the REAL key to fame and fortune.
The workshop is called: Cash Character Academy.
How to Create Winning Personal Stories
That Attract & Persuade, Retain & Ascend!
Instantly Become The Super Hero of Your Niche!
You’ll walk out of the workshop with your own bank of personal stories, stories so powerful they should come with a disclaimer.
Anyway, I’ll be launching this amazing event shortly. And, I’ll be giving a $500 Early Bird Discount for those that take action. Stay tuned and don’t change the channel.
POST SCRIPT: It’s no accident some of the sharpest minds in Aussie marketing and copywriting are jumping on this workshop. They can instantly SEE the value. You’ll get to mingle with the best of the best… now that’s gotta be a good thing right?!
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Pete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook