Excellent in fact.

The key here is rigorous editing. You, the reader of this timely information, reading the advice above….you need to keep these points firmly in mind. Stop waffling and concentrate purely on making a strong connection with your potential prospects.

Remember, the primary purpose of the pre-header is to to get the reader to read the main headline.

The primary purpose of the main headline, (as well as grabbing attention) is to get the reader to read the first ’short’ sentence.

The primary purpose of the first short sentence is to get the reader, your potential prospect to read the second sentence and so on and so forth, all the way to the bottom of the page, where the direct call to action is.

In effect you are writing ‘gravity pulling sales copy’, in other words, creating a Slippery Sales Funnel.

Each set of words used is nudging the potential prospect further and further down the page using the simplest selling language possible.

Short, punchy, concise sentences are the order of the day.

Forget long winded crap that boosts up your own ego. Remember, the prospect will be asking themselves constantly as they read your sales copy, ‘What’s in this for me?’

Answer that and deliver to the prospect exactly what they want by putting yourself in their shoes.

Think about the concerns or questions of your potential prospects, your new customers. Ask those questions in your sales copy. Answer those objections in advance and you will be halfway there to securing the order that you want or getting the prospect to take the action that you desire.

Aid your own credibility and never hinder it.

Keep your language simple and direct at all times.

Give your prospects sound and very good reason/s to buy from you over your competitors. Every time you waffle, with longwinded crap and nonsense, you might just as well be sending your potential new clients, to your competitors within your market niche or industry sector.

Writing simply, means not leaving money on the table that could by rights be yours, simply for the asking, if you ‘think’ like your potential prospects.

I hope these further copywriting tips are of use to a few individuals, just like yourself, reading this.

Good luck with your salesmanship in print!

Best regards.

Mark Andrews
IMCopywriting