It still amazes me the amount of aspiring copywriters who contact me each month seeking work, who have not done the most rudimentary study of the craft. They’ve never heard or studied the old greats such as Caples, Collier, Burnett, Ogilvy, Schwab, Cossman and many others.
The guys and girls in my new Apprentice Group suffer no such illusions. They realise they must be a perpetual student to break into the ranks of the top earners; they must study the greats who laid the path before them.
This applies to all aspects of life.
You want to get good?
Then do it!
Immerse yourself in your subject.
Be a sponge. Soak up every little morsel of info.
Reminds me of a story… A reporter asked Eric Clapton how he got so damn good at guitar. Clapton’s answer was…
If you’re like most people, that’s not the answer you want to hear. We live in a world of instant gratification. We want things NOW, not later. FAST not slow. As persuasive writers we must understand this.
But, you cannot afford to take on this kind of thinking. Whatever you want to do, whatever you wish to become, will take work. There’s no getting around this. So to become a good copywriter means writing copy. Reading books on copy. Going to seminars on copy. Hanging out with copywriters. Being mentored by a real pro.
A great way to shortcut this learning curve is to write down what you have discovered each day. What’s one thing you know today that you didn’t know yesterday? Keep a big damn book especially for this purpose. If you review this book after a couple of months you’ll realise just how far you have come. And you’ll realise the golden nuggets of information it contains.
You being here, reading this blog, tells me a lot about you and what you will do to succeed. I salute you…now get busy getting good and then get busy getting even better.
And let me know your thoughts below.
Until next week… cheers… Pete.
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- Respect The Process – Mastery
Pete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook