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Constant Daily Improvements

by Pete Godfrey · 14 comments

Constant Daily Improvements

It still amazes me the amount of aspiring copywriters who contact me each month seeking work, who have not done the most rudimentary study of the craft. They’ve never heard or studied the old greats such as Caples, Collier, Burnett, Ogilvy, Schwab, Cossman and many  others.

The guys and girls in my new Apprentice Group suffer no such illusions. They realise they must be a perpetual student to break into the ranks of the top earners; they must study the greats who laid the path before them.

This applies to all aspects of life.

You want to get good?

Then do it!

Immerse yourself in your subject.

Be a sponge. Soak up every little morsel of info.

Reminds me of a story… A reporter asked Eric Clapton how he got so damn good at guitar. Clapton’s answer was…

“10,000 hours!”

If you’re like most people, that’s not the answer you want to hear. We live in a world of instant gratification. We want things NOW, not later. FAST not slow. As persuasive writers we must understand this.

But, you cannot afford to take on this kind of thinking. Whatever you want to do, whatever you wish to become, will take work. There’s no getting around this. So to become a good copywriter means writing copy. Reading books on copy. Going to seminars on copy. Hanging out with copywriters. Being mentored by a real pro.

A great way to shortcut this learning curve is to write down what you have discovered each day. What’s one thing you know today that you didn’t know yesterday? Keep a big damn book especially for this purpose. If you review this book after a couple of months you’ll realise just how far you have come. And you’ll realise the golden nuggets of information it contains.

You being here, reading this blog, tells me a lot about you and what you will do to succeed. I salute you…now get busy getting good and then get busy getting even better.

And let me know your thoughts below.

Until next week… cheers… Pete.

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About The Author

Copywriter, Sales Strategist - Pete GodfreyPete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook

{ 14 comments… read them below or add one }

Riz July 24, 2013 at 10:16 am

Thanks Pete…Great advice.
Immerse yourself in the subject, is something you taught me.
Critical thinking was a another…
These two nuggets have been worth many $$$$ to us.
Keep up the good work.


Pete Godfrey July 24, 2013 at 10:18 am

Hey there Riz… great feedback there mate…
Love the way you think!


Joel July 24, 2013 at 11:21 am

Hi Pete,

That is fantastic advice. Every day I have been trying to read just one more letter, or another few pages of books.

From your experience, whats best to learn from. A course like yours or Den kennedy’s etc, or sitting down and getting stuck into winning letters?

Look forward to the next post as always!




Pete Godfrey July 24, 2013 at 2:57 pm

Hey Joel,

I learnt my trade from a variety of sources… Dan Kennedy being one of them.

As for copying out winning letters, it’s a great strategy. Just make sure what
you are copying is really a winner.

Also, do you get my newsletter?

If not, check it out. You’ll be in great company.

Thanks for your feedback, Pete


Derek July 24, 2013 at 12:36 pm

Hi Pete,

Great post. What is that saying – “You get a formal education to get a job and work your brains out for the rest of your life. You self educate to make yourself rich & free.”, or something along those lines?

I love the reality check you provide in that, anything worthwhile only comes with effort.

Thanks for a great presentation on the weekend at the Gold Coast. Great meeting you for the first time.

Look forwards to working together,


Pete Godfrey July 24, 2013 at 2:54 pm

Cheers Derek,

Great to catch up mate… great crowd.

And yeah, I didn’t do much formal schooling…
however I’m a big believer in self-education.

Cheers Pete


Konrad July 24, 2013 at 2:38 pm

Thanks Pete… really appreciate your help and encouragement, many a time this aching body makes me want to quit, your timely posts and Newsletters blow a wind to keep the coals deep within glowing. Our mate… Mal Emery mentioned in a presentation “Make sure you are in the right room” I am very confident I am there being in your tribe. It is truly… reassuring when reading material of those Greats… you mention to see examples of what you teach today, it really reinforces what you say. I have seen the metamorphosis happening within myself, how the old thinking changes.
Total Immersion… with a goal of learning at least one thing a day, surprising how one thing a day becomes two and onwards. I know if I keep at it I will make it.
Thanks for what you do mate.


Pete Godfrey July 24, 2013 at 2:55 pm

Appreciate your words Konrad…



rebecca July 24, 2013 at 6:12 pm

I have learnt more by getting my own products out there and putting my own copywriting ‘eduction’ into action, than anything else. You don’t half improve when it counts for $$! Great post.


Pete Godfrey July 24, 2013 at 6:48 pm

Hey Rebecca,

Exactly. I started out writing my own copy for my own products in my kitchen table mail order business back in the late 90s (nothing to do with copywriting or marketing). The lessons I learnt then have last me a lifetime… it’s a lesson I went into detail in last month’s newsletter… thanks for sharing… Pete


George Macdonald August 2, 2013 at 10:00 pm

Hi Pete,

Keeping a big book to record information learnt is a great idea. I found myself reading lots of material and getting over loaded and to tell you the truth confused.

Then gradually I am getting better and writing some fantastic sales letters. (ones that make money.) …its been over two years now since first reading a direct response book.

Looking forward to getting this months issue of your newsletter in the post Pete.



Oakley Flak Jacket Sunglasses August 8, 2013 at 5:58 am

Hi again it appears like my first comment hasn’t been approved it was extremely long so I guess I’ll just sum it up what I submitted and say, I really enjoy your blog.


Kristine Clark March 13, 2014 at 10:09 am

Thanks Pete, your idea about reflecting on what you learn as you go really hit home for me.
thanks for this months newsletter, great read


Pete Godfrey March 13, 2014 at 10:46 am

glad to have you on board Kristine… and yeah, it’s good to take some time out and do a bit of quiet thinking…cheers Pete


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