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Caught With My Pants Down

by Pete Godfrey · 8 comments

Caught With My Pants Down

An embarrassing lesson on headlines…

We’ve all experienced it.

An embarrassing moment, a moment so bad you’d rather be caught with your pants down in the middle of Surfers Paradise on a cold winters’ morning.

Fact is, we’ve all had our own embarrassing moments.

They might be fun to look back on, but at the time they weren’t so damn funny were they?

Like a few years back…

There I was on stage, in front of 350 people, talking marketing and copywriting, when all of a sudden I let out a rip roaring burp.

Didn’t mean to.

Couldn’t help it.

The damn thing just came out.

And yeah sure I smoothed it over and we had a laugh and then I got back to my talk. But those first few seconds after the blasphemous burp fiasco were the worst two seconds of my life.

And that’s why…

“Using the word “embarrassed” in a headline works so damn well!”

Because every single one of us on the planet has been embarrassed at one time or another… and probably will be again before our time is done.

Like the headline I wrote a few years back for a lead generation ad:

“Embarrassed By Ugly Unwanted Hair?”

Damn this one worked.

So have a think about the word “embarrassed” will you?

Can you slip it into a headline to sell your stuff?

And if you want to share your embarrassing moments, or you want to have your say, do so in the comments below.

And by the way… this is just a taste of what I share each month in my Emotional Ad Writing & Marketing Letter.

You do get it don’t you?


Pete Godfrey

Wizard of Words

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{ 8 comments… read them below or add one }

Rin August 2, 2012 at 4:01 pm

Saw a funny gym ad today and this post reminded me of it. Warning: this is a completely unintelligent post that is barely related to your post. Lol. Oh wait, I know you hate lols. Soz Pete. Rin 🙂

Tired of being fat and ugly?
Just be ugly.
Tel: 9555 5555


Pete Godfrey August 2, 2012 at 4:30 pm

Mmm, well as you know Rin, I’m not a big “LOL” fan and frankly, I can’t believe I just wrote it. But classic ad… thanks for sharing… so what they are saying is, “Sure you’re still gonna be an ugly SOB and you won’t be winning any beauty prizes, but hey, at least you’ll be thin.”


Louise Bedford August 3, 2012 at 8:28 am

I’m relating to this story Pete! Once, I fell off the stage, while wearing a flouncy skirt, which promptly ended up around my ears as I lay on the floor struggling to get it to return to it’s normal location.

I stood up, everyone sort of groaned, & then, simulataneously, everyone laughed.

I took a bow, and blew some kisses at the audience while whispering ‘Thank-you’, ‘Thank-you’, academy award style.

(Just another reason why I love QLD audiences!)


Pete Godfrey August 3, 2012 at 9:19 am

Classic Louise! And you should find a way to use this story, maybe in an email, or your blog. As you know, when you admit a flaw to your tribe, it makes you more human and it builds the relationship with your members. In this example, I admit an embarrassing moment in my life, and wrap it around a great lesson.

So this blog post was a “Teaching Story” wrapped around the “admit a flaw” technique. Your story is a classic example of this… you just have to find the lesson inside, a lesson that will help your readers.


Julie Lewin August 3, 2012 at 9:17 am

Haha Pete … I thought you were going to say something else … and that would have been really embarrassing … I had a good chuckle … and got your message, too 🙂


Pete Godfrey August 3, 2012 at 9:32 am

As long as you got the message Julie…also check out my comments to Louise above…


robert akeroyd November 12, 2012 at 1:16 pm

Hi Pete

I can remember twenty year ago on my balcony at the time in full view of the 5pm peak hour traffic stripping off my white suite down to my underwear to climb on top of my roof to remove a few tiles and get in to my flat through the man hole because I had locked my keys inside.

However I then went and told all the people who had gathered for the first meeting to talk about a permanent fantasy gaming venue, because I was selling Dungeons and Dragons Etc at the time. I found it funny however I definitely got the impression it was a story I shouldn’t of told.

At St Andrews Market after attempting to have a harmonious conversation about my stall with a committee member and agreeing to what she was requesting I rather loudly several times told her I will do it, that was embarrassing, raising my voice.

Warmly Robert.


Helen Inglis November 18, 2012 at 7:13 pm

Hi Pete,
I have spent the afternoon going over previous blogs, newsletters and steps for successful copywrite, thank you for your wonderful input and advice which I found to be most beneficial, honest and direct in delivery and extremely helpful. Look forward to reading more of your wise words.
I am a newby to this and a procrastinator, you have given me the guidance required to take a step in the right direction, thank you.


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