An embarrassing lesson on headlines…
We’ve all experienced it.
An embarrassing moment, a moment so bad you’d rather be caught with your pants down in the middle of Surfers Paradise on a cold winters’ morning.
Fact is, we’ve all had our own embarrassing moments.
They might be fun to look back on, but at the time they weren’t so damn funny were they?
Like a few years back…
There I was on stage, in front of 350 people, talking marketing and copywriting, when all of a sudden I let out a rip roaring burp.
Didn’t mean to.
Couldn’t help it.
The damn thing just came out.
And yeah sure I smoothed it over and we had a laugh and then I got back to my talk. But those first few seconds after the blasphemous burp fiasco were the worst two seconds of my life.
And that’s why…
“Using the word “embarrassed” in a headline works so damn well!”
Because every single one of us on the planet has been embarrassed at one time or another… and probably will be again before our time is done.
Like the headline I wrote a few years back for a lead generation ad:
“Embarrassed By Ugly Unwanted Hair?”
Damn this one worked.
So have a think about the word “embarrassed” will you?
Can you slip it into a headline to sell your stuff?
And if you want to share your embarrassing moments, or you want to have your say, do so in the comments below.
And by the way… this is just a taste of what I share each month in my Emotional Ad Writing & Marketing Letter.
You do get it don’t you?
Wizard of Words
- The Power of a Provocative Question
- So, you wanna write your own copy do ya?
- Persuasion Power … The Two-Sided Coin
- Shock Night! How to feed the fear
- The Fear of Loss is More Powerful Than The Hope For Gain!
Pete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook