Comments on: 7 Tips For Writing YOU Focused Copy http://www.petegodfrey.com/copywriting/7-tips-writing-focused-copy/ Blatantly Biased Views and Advice on Copywriting, Marketing & Mindset from the Wizard of Words Wed, 25 Apr 2012 20:00:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Why You Need These 7 Strategies In Your Direct Marketing Plan « Elmed.net http://www.petegodfrey.com/copywriting/7-tips-writing-focused-copy/comment-page-1/#comment-556 Why You Need These 7 Strategies In Your Direct Marketing Plan « Elmed.net Wed, 28 Jul 2010 15:08:54 +0000 http://www.petegodfrey.com/?p=173#comment-556 [...] to be honest these 7 steps are just the start of a successful marketing plan… So if you’re serious about marketing and making more money in your business [...] [...] to be honest these 7 steps are just the start of a successful marketing plan… So if you’re serious about marketing and making more money in your business [...]

]]> By: Why You Need These 7 Strategies In Your Direct Marketing Plan | Derniers articles http://www.petegodfrey.com/copywriting/7-tips-writing-focused-copy/comment-page-1/#comment-507 Why You Need These 7 Strategies In Your Direct Marketing Plan | Derniers articles Sun, 09 May 2010 04:45:20 +0000 http://www.petegodfrey.com/?p=173#comment-507 [...] to be honest these 7 steps are just the start of a successful marketing plan… So if you’re serious about marketing and making more money in your business [...] [...] to be honest these 7 steps are just the start of a successful marketing plan… So if you’re serious about marketing and making more money in your business [...]

]]> By: Lance Pemberton http://www.petegodfrey.com/copywriting/7-tips-writing-focused-copy/comment-page-1/#comment-495 Lance Pemberton Tue, 20 Apr 2010 00:54:24 +0000 http://www.petegodfrey.com/?p=173#comment-495 Thanks Pete. Have just sent you an email. Thanks Pete. Have just sent you an email.

]]> By: Pete Godfrey http://www.petegodfrey.com/copywriting/7-tips-writing-focused-copy/comment-page-1/#comment-494 Pete Godfrey Sun, 18 Apr 2010 20:19:21 +0000 http://www.petegodfrey.com/?p=173#comment-494 Hey Lance, I have several suggestions however, I would need to ask you several questions before I make any suggestions because otherwise I would be guessing and everytime I have guessed it's bit me on the back side. If you email me, we might be able to organise a consultation on the phone... that would be the best way to do this...Pete PS. Great to see you still have a sense of humour... and please remember, nothing is as bad as it looks from the inside... Hey Lance, I have several suggestions however, I would need to ask you several questions before I make any suggestions because otherwise I would be guessing and everytime I have guessed it’s bit me on the back side. If you email me, we might be able to organise a consultation on the phone… that would be the best way to do this…Pete

PS. Great to see you still have a sense of humour… and please remember, nothing is as bad as it looks from the inside…

]]> By: Lance Pemberton http://www.petegodfrey.com/copywriting/7-tips-writing-focused-copy/comment-page-1/#comment-493 Lance Pemberton Sun, 18 Apr 2010 04:38:07 +0000 http://www.petegodfrey.com/?p=173#comment-493 Hi Pete I have the world's biggest challenge for you. After a series of unfortunate events of which I will not bore you, I have about $1 million (worth at retail - $250,000 at cost) of product that must go! Now these are fabulous products that I had the New Zealand agency for. Kool n Soothe is an instant cooling pad that is great for relieving fever, migraines, bruises, sunburn, overheating etc. Last for 8 hours and are a onetime use. Cura-Heat are pads that once opened heat up to between 40 - 50 degrees and are magic for relieving back and shoulder pain, the effects of arthritis and period pain. These have captured a huge market overseas but here in Godzone we are a nation of sheep - and frankly, what do sheep know about things that run hot and cold! A friend of mine has suggested that I dig a big hole in the ground and bury them. Mind you he's worth a gazilion so that would appeal to his sense of humour. I have gone back to my old life as a Real Estate agent and at least I'm making money again. But I wonder if you have any bright ideas. Oh by the way just to make things a little harder the use by dates are fast approaching. They will last for years beyond these dates but hey just one more impediment. Naturally I have tried the normal channels. Chemists have them stocked all across NZ and Woolworths have been threatening to stock the Kool n Soothe for a couple of years now. But ideally a campaign throughout magazines and daily newspapers might be the best way forward. Especially if I can get my money back and then maybe donate the rest to Starship Children's Hospital, the Arthritis Foundation etc and get some PR for myself as a Realtor. Hoping you can help - or at least get a laugh from reading this. Lance Pemberton P.S. If you do a Google search on the brand names you will see that they come from the famous Kobayashi of Japan. At present they hold about 30% market share in the UK and are immensely popular in many other countries like the USA. I also have a couple of very good TV commercials for them that are currently running in the UK. Hi Pete
I have the world’s biggest challenge for you. After a series of unfortunate events of which I will not bore you, I have about $1 million (worth at retail – $250,000 at cost) of product that must go! Now these are fabulous products that I had the New Zealand agency for. Kool n Soothe is an instant cooling pad that is great for relieving fever, migraines, bruises, sunburn, overheating etc. Last for 8 hours and are a onetime use. Cura-Heat are pads that once opened heat up to between 40 – 50 degrees and are magic for relieving back and shoulder pain, the effects of arthritis and period pain. These have captured a huge market overseas but here in Godzone we are a nation of sheep – and frankly, what do sheep know about things that run hot and cold!
A friend of mine has suggested that I dig a big hole in the ground and bury them. Mind you he’s worth a gazilion so that would appeal to his sense of humour.
I have gone back to my old life as a Real Estate agent and at least I’m making money again. But I wonder if you have any bright ideas. Oh by the way just to make things a little harder the use by dates are fast approaching. They will last for years beyond these dates but hey just one more impediment.
Naturally I have tried the normal channels. Chemists have them stocked all across NZ and Woolworths have been threatening to stock the Kool n Soothe for a couple of years now. But ideally a campaign throughout magazines and daily newspapers might be the best way forward. Especially if I can get my money back and then maybe donate the rest to Starship Children’s Hospital, the Arthritis Foundation etc and get some PR for myself as a Realtor.
Hoping you can help – or at least get a laugh from reading this.

Lance Pemberton
P.S. If you do a Google search on the brand names you will see that they come from the famous Kobayashi of Japan. At present they hold about 30% market share in the UK and are immensely popular in many other countries like the USA. I also have a couple of very good TV commercials for them that are currently running in the UK.

]]> By: Susan Connors http://www.petegodfrey.com/copywriting/7-tips-writing-focused-copy/comment-page-1/#comment-452 Susan Connors Sat, 09 Jan 2010 10:14:17 +0000 http://www.petegodfrey.com/?p=173#comment-452 Hi Pete Thank you for a great article - it helps keeps the writing in perspective for me. Always room for my improvement. I love how you always look at the human- ness within every post. Getting to the basics and understanding who, what, where etc of our clients/readers is so important. You help break this down into understandable processes that are not so hard to do. You give examples which makes it easier for me to understand. Thank you :) Susan Connors Australia Hi Pete

Thank you for a great article – it helps keeps the writing in perspective for me.

Always room for my improvement.

I love how you always look at the human- ness within every post.
Getting to the basics and understanding who, what, where etc of our
clients/readers is so important. You help break this down into
understandable processes that are not so hard to do. You give
examples which makes it easier for me to understand.

Thank you :)

Susan Connors
Australia

]]> By: Annie Burns http://www.petegodfrey.com/copywriting/7-tips-writing-focused-copy/comment-page-1/#comment-446 Annie Burns Thu, 07 Jan 2010 03:49:29 +0000 http://www.petegodfrey.com/?p=173#comment-446 fascinating stuff Pete. As soon as I am off holidays - am going back to square one on the drawing board. How often we get so caught up in our passion about what we do AS WE SEE IT! Importance from this article (besides the steps) is passion for product as the other see's it. AND I forget to use smaller sentences. You prob noticed that :) Thanks Pete Annie fascinating stuff Pete. As soon as I am off holidays – am going back to square one on the drawing board. How often we get so caught up in our passion about what we do AS WE SEE IT!

Importance from this article (besides the steps) is passion for product as the other see’s it. AND I forget to use smaller sentences. You prob noticed that :)

Thanks Pete

Annie

]]> By: Chris http://www.petegodfrey.com/copywriting/7-tips-writing-focused-copy/comment-page-1/#comment-408 Chris Mon, 23 Nov 2009 21:48:28 +0000 http://www.petegodfrey.com/?p=173#comment-408 The mention of sentence is very useful. I'll try and be more cognizant of that when I write. Not sure I agree about the all caps, though. Too easy to misuse. The mention of sentence is very useful. I’ll try and be more cognizant of that when I write. Not sure I agree about the all caps, though. Too easy to misuse.

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