Although this post is all about feedback I’ve received about my Sales Letter Writing Workshops, it also contains many lessons on psychology and why people buy stuff.

So there are plenty of lessons for all of us. And if copywriting or marketing is your thing, you should read this post with the intensity of a teenager with his first copy of Playboy magazine (sorry ladies).

First, I received several emails, two faxes, and one express posted letter, complaining I made my Sales Letter Writing Workshop too cheap. They were all from experienced copywriters and those that had attended my Master Class. The main theme expressed was I would devalue the information.

On the other side of the coin, I had many emails saying it was too expensive. That they really wanted to go but at $997 a ticket, there was just no way they could attend.

And I got several emails saying they were going to come, but had other set-in-stone commitments.

So here’s my take on this.

Before I launched this series of Workshops, I made a post asking for feedback… if people wanted this. I received over 20 comments on this blog plus double that number via email… all absolutely thrilled I’m doing this, all eager to come.

Now, as I go through the names of those who emailed and posted, and those who have already grabbed their seats, I find only a few of them have registered for the events.

This tells me 4 things.

• One, they think it’s too cheap.
• Two, they think it’s too expensive.
• Three they got other things on and I understand.
• Or four, they just haven’t gotten round to it yet.

To answer number one, hey, I don’t wanna be blunt, but they’re my gigs and I can charge what I damn well like. Sure it’s great value for money, some would say a steal, but at the end of the day, it’s my call, my decisions.

To answer number two, I’m sorry if $997 is hard for you to get at the moment. I know what it feels like to be broke. I know what it feels like to desperately wanna go to a seminar but you know you just haven’t got the cash.

All I can say is I know it may seem a lot at the moment, but I guarantee to give you exceptional value. You won’t walk out of the workshop as the same person. Your whole way of thinking will be changed and you’ll view the world differently through eyes full of optimism.

As for the third answer, having other things on, I understand. (A couple of emails told me they had a wedding that day.)

The fourth answer, haven’t got round to it yet; you slacker you…

Look, you’re busy, I’m busy, but if you really want to do this, grab your seat now before they are all gone. Only 25 primary seats are up for grabs and it’s first in, best dressed okay?

http://www.PeteGodfrey.com/salesletterworkshop

Now, one lesson here is a simple one.

We all view the world through our own filters, our own lenses. It’s our perception of reality.

As marketers, as copywriters, we must NOT let our own view of the world hamper our ability to connect with our market. We’ve got to have true empathy for our market and understand them at a deep, emotional level.

Another lesson is clutter. Today, it’s getting harder and harder to get attention and keep attention. But you can do it…and I’ll cover this topic in detail in a future post.

Now, getting back to my Sales Letter Writing Workshops.

Whether you think it’s expensive to get a full day of hands-on training with me for just $997 or whether you think it’s too cheap, has no effect on what the price is and will continue to be; $997.

Just think for a minute if this is something you wanna do.

If yes, may I suggest grabbing your seat now while you still can.

http://www.PeteGodfrey.com/salesletterworkshop

I’m looking forward to these workshops like a kid waiting up for Santa on Xmas Eve. I’m gonna be on fire and I do get a little manic when I’m charged like this. Expect some surprises.

Cheers,

PeteRelated Posts:

• Sales Letter Writing Workshops Gets The Green Light
• The ONE Simple Technique to Closing More Sales
• The Illustrated Sales Letter
• Sales Letter Writing Workshops
• The Best Business in the World

Hey thanks for all the feedback and kind words and wishes about my Sales Letter Writing Workshops. Because of the demand, I’m gonna roll my sleeves up, hit the road and go the extra miles to teach this most valuable skill.

Yep, the Workshops got the green light. I’m off and racing around Australia, revved up and finely tuned to give you a complete Sales Letter Writing education, backed up with proven templates, proven examples, and my proven ten-year track record on writing letters that sell.

I’m going everywhere too (in Australia anyway). Perth, Adelaide, Melbourne, Sydney, Brisbane and the Gold Coast. You can read all about it here…

http://www.PeteGodfrey.com/salesletterworkshop

Anyway, just got back from Sydney after training Taki Moore’s business coaches. Quick trip in, quick trip out. Got there Thursday evening, caught up with some Mackay mates that night at Darling Harbour (dinner, drinks, drinks, some laughs), then spoke Friday morning and flew home that afternoon.

When I got back and saw all the comments here, when I read all the emails urging me to do the Workshops, I knew I better hurry up, organise some dates, and write a letter explaining it all.

The letter is brief. I’m not going to try selling these Workshops like some late night infomercial pitchman. I just wrote down the facts, what you’re gonna get, and what the day’s all about. You’ll know instantly if this is something you want or not.

So the letter is here…

http://www.PeteGodfrey.com/salesletterworkshop

In a couple of days, back to a normal post.

For now, I’m outta here… multiple deadlines for Crocodile Marketing are clamouring for my attention. I’ve got to kiss goodbye any thoughts of fishing, the beach and salt air. Banish these thoughts and get focused and park my butt in this chair and get busy. I’ll be back in a day or two.

(But I’m not complaining. While this is “work” and clear critical hard thinking is required, it ain’t real work… ain’t shovelling ballast rock under railway sleepers in the Queensland outback in forty degree heat. Now that’s work. Energy-sapping, mind-numbing, muscle-depleting work. I get tired just thinking about it. So while writing promotions that make money requires discipline to get the work done, in my opinion, isn’t work at all… and I never forget what I once did for a living all those years ago; and how damn blessed I am that I escaped.)

Cheers,

Pete

P.S. NOTE New Zealand Readers: Thanks to all of my Kiwi friends who contacted me about coming over the pond and seeing them. At this stage I haven’t got anything planned but this could change. Because going over to NZ for a week or so and doing some gigs really appeals to me. It’s something I’ve often considered but never done. I know my family would enjoy it. Anyway, I’ll keep you posted… and once again, thanks for your support.

P.P.S. For those who can not get to the events, I will be recording one of the Workshops and making it available from this blog. However, if you can get to one of the Workshops, even better.  Related Posts:

• Feedback on Sales Letter Writing Workshop
• Sales Letter Writing Workshops
• The ONE Simple Technique to Closing More Sales
• How To Find The Right Tone & Voice For Your Market
• The Illustrated Sales Letter

I’m considering doing Sales Letter Writing Workshops throughout Australia… and I need your help.

Let me explain…

The Workshops will be one day gigs, affordable, limited to just 25 people, and the day will be spent solely on Sales Letter Writing.

I’ve put together a great blueprint on this called: “From Pre-Head to Post Script (And Everything in Between)”.

Anyway, I want to know if you’d be interested in this.

I’ll be running these gigs myself, through my own business, so I have no desire to promote this heavily. I’ll be keeping it low key, maybe just a mention on this blog.

If this kind of hands-on workshop interests you, please leave a comment. If there is enough interest, I’ll go ahead and do them. If not, I’ve got plenty on my plate as it is.

So leave a comment if this is something you’d like to attend.

And just think, even if I didn’t teach you a damn thing on copy; after spending a full day in shutdown with me… well frankly, upon leaving the room you won’t be the same person who entered. That’s my guarantee

Cheers,Related Posts:

• Feedback on Sales Letter Writing Workshop
• Sales Letter Writing Workshops Gets The Green Light
• You Need Your Own Dynamic Story
• The ONE Simple Technique to Closing More Sales
• How To Find The Right Tone & Voice For Your Market