Post image for Yeah, Yeah… I know all that!

Yeah, Yeah… I know all that!

by Pete Godfrey · 8 comments

Yeah, Yeah… I know all that!

Something strange can happen when you get a few runs on the board. You can start to feel invincible. Feel like everything you touch turns to gold. If you were a rabbit’s foot, you’d be a real BIG one that’s for sure.

It’s a good feeling.

You possess a trusted certainty in your abilities; a confidence that radiates outward that people actually feel. Some may even call your inner-confidence arrogance because they lack (and envy) your self-assurance. There’s no doubt about it:

Confidence attracts money!

There’s an old saying, “If you think you can or if you think you can’t, you are right.” Something like that anyway. But it illustrates my point. Confidence is the key. Confidence lets you think bigger; dream bigger. Without an Ego we’d all be sheep walking around the paddock.

But there’s a flipside to confidence. You can stop learning, stop growing, and you may even start to believe your own bullshit. A slippery slide awaits just around the corner. I’ve seen this many times. Take me for example…

Back in 2002 people started contacting me wanting me to do their copy. They had seen my copy for a few years for my own Mail Order business, and they wanted a bit of ‘Pete copy’ for themselves.

So I started to take on clients.

The first 4 sales letters were instant winners. Brought in a lot of money for my clients. They were happy. They started to spread my name. And I felt like I could no wrong.

Then the 5th client came along.

It was a tough job. These days I wouldn’t even consider it. There were just too many ways it could go wrong, and even if the promotion worked, the pay-off to the client wasn’t huge.

Even back then I knew it was the wrong gig. But my confidence in my abilities was sky-high so I took on the client and tackled the job. It took me a lot longer than expected. There were so many challenges. And ultimately the promotion flopped like a house of cards on a windy day.

And do you know what?

It was the best lesson ever!

It woke me up. Sure, I was pissed off! Not at the client. Not at the copy I had written. But angry at myself for taking the job on. Angry at my arrogance for thinking I could pull it off. But I was also happy. I knew I had been given a very valuable lesson. A lesson I took on the chin but never forgot.

Which brings me to the title of this post…

“Yeah, Yeah… I know all that.”

This is what I call being ‘too smart for the room’. You see, when you get educated, get smart, and get some wins on the board; it’s easy to think you know it all. There’s nothing more to learn. You are enough!

Fact is, nothing could be further from the truth. This is a critical time. A time to grow. A time to push yourself. But also, a time to reflect upon the fact you do not know it all, there is always more to learn, and you can learn every day in the most unlikely places.

When I think about it, many of the best teachers I’ve ever had have been students, newsletter members and family and friends. (I never let myself get too smart for the room.) If you keep awake, keep open to learning new things, you’ll find there are lessons everywhere, all the time.

Anyway, if you’re doing real good now; I applaud your success.

If you’re struggling, work hard on your confidence. Get a few little wins. Small things. It’s amazing how just a few little wins gives your confidence a boost.

Because remember…

Confidence attracts money!

Just don’t believe your own bullshit that’s all. And never stop learning.

Love to hear your comments…

Cheers, Pete.


Related Posts:

About The Author

Copywriter, Sales Strategist - Pete GodfreyPete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook

{ 8 comments… read them below or add one }

Ben Forde May 29, 2014 at 4:35 pm

Hey Pete,

Great article, never stop learning is the big key to success then applying it.
You never know everything and there’s always one little gem you can get from the book you pick up and read or the course you buy. One little gem that gives your business a boost in sales that’s what I’ve found over the years anyway.

There’s a big difference between knowing it all and actually applying it and getting a result.


Pete Godfrey August 7, 2014 at 7:07 am

Hey Ben… yeah mate… and there’s a difference between being well read and being educated… a difference between knowledge and wisdom…


Chris Stanton-Cook July 2, 2014 at 10:44 pm

Thanks for another great post Pete.
Ego can kill the best intentions and those who master their ego, in my observation, generally do very well.
Confidence is often mistaken for the ego but the two are very different animals with the former enabling people to tackle difficult challenges in a powerful way rather than in an energetic but ineffective way that ego dictates. Ego driven activity leads to results that are less than desired or desirable.
Anyone who knows they know it all merely demonstrate their ignorance.
Those who accept they have more to learn and seek more have the chance to grow.
Those who test and apply their knowledge generally are winners as un-applied knowledge is as bad as, if not worse than, knowing nothing at all.
You say students have been some of your best teachers – perhaps that is because they require you to really understand and know what you are teaching and open your mind to interpretations your experience had hidden from you. That’s one of the great things I enjoy about my training sessions – new perspectives.


Pete Godfrey August 7, 2014 at 7:09 am

Great ideas there Chris… and yeah… you can learn from many sources (and you should) … and… everybody has at least some wisdom to share


David Krauter August 1, 2014 at 7:38 am

Yep back that one up. Applying it all is where the money is… And that’s where continuous learning comes in – for some reason I always have learn things a few times and in different ways (and pay for it) until it finally sinks in hahah.

Great article Pete keep em coming 😉



Pete Godfrey August 7, 2014 at 7:09 am

Cheers Dave… and yeah… you’ve gotta take action right?


Steven Essa August 11, 2014 at 1:45 am

Love it Pete. Agree 100% and it reminds me I need your help with writing some killer sales copy. I know that I will never stop learning about marketing. Cheers ya mad Westy 🙂


Pete Godfrey August 11, 2014 at 7:12 am

Classic…cheers Steve…


Leave a Comment

Previous post:

Next post: