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Who Controls Your Day

by Pete Godfrey · 3 comments

Who Controls Your Day

Now that’s a damn good question isn’t it? Who controls your day? Makes you think. Is it your customers? Your lover? Your kids? Any random fool with a laptop and internet connection who wants to throw a question your way?


Or do you control your day and make others work around you?

Frankly, I’m bemused with people who let others control them. Personally, every day I fight for autonomy, I fight for my freedom, and I fight for my time to do my work and not be derailed by someone else’s emergency.  I guard my time like a stubborn bulldog that refuses to budge. If I didn’t, I’d get sidetracked, unfocused, and my work wouldn’t get done. That’s not going to happen.

Let’s face it. We live in exciting times right?

So many more media options are available to us. So many more buying situations. As entrepreneurs, we make sales 24 hours a day, 7 days a week whether we’re stuck at the office or chilling out at home, the orders keep coming in. I can’t complain about that.

But with all the conversations going on around us, we can’t let ourselves get caught up in all the noise and all of the clutter. As entrepreneurs, it takes a Herculean effort on our behalf to keep focused on what’s important and not succumb to the endless chatter; not give in to juvenile peer-pressure which dictates you do it because everyone else is doing it.

It takes courage to stand your ground against the torrent. But I believe with every cell in my body that controlling your day is THE key to your success; whatever ‘success’ means to you.

Who controls your day holds the cards to your future; it’s that simple.

As marketers, we get bombarded with incoming data. Bam, bam, bam; every day the bombing continues. With this whole instant access BS world of ours, Social Media being the main time-vampire, I get many questions thrown my way. I set aside a time each day to sort and respond.

Clients, members, and customers get first priority.

Enquires of products or my services get handed on to Elita for follow up. Same with folks booking in calls with me, Elita takes care of them. (By the way, all of my calls are booked on a Wednesday. I take them one after another for hours on end. If someone is 5 minutes late for their 30-minute call well too bad, I’ve got someone else on the line in 25 minutes so let’s get busy. The rest of the week I take few calls and they are usually from paying clients.)

All the rest of this incoming data can wait. Some don’t get answered at all. If that seems harsh, continue reading.

Many questions sent my way could have been easily answered by doing just a little bit of homework. Just a smidgen of thinking would have saved them from firing their questions my way.

Instead, every time some folks have a brain-fart, the whole world’s gotta know about it including me. I don’t mind answering questions from folks who give me money, but the ill-conceived and childish questions I get from prospects is a pet peeve of mine… especially when you know this person EXPECTS an answer!

Here’s a recent enquiry I received.

NOTE: * Letters have been used to replace names in the correspondence below. I did this is to protect the innocent parties mentioned, not to protect this ignorant fool.

“My name’s *XY. I’m a copywriter. I love it. It’s so easy for me. Anyway got a question for you. I saw you speaking at *XYZ gig, didn’t buy your pack because I bought *X’s pack, but I remembered you mentioning a book we should get. The one on headlines? With me? You said it was important. Just let me know what it is and I’ll grab it. Also, what other books should I buy?”

Most times I don’t even reply. But, what the hell, sometimes I’m in one of my moods and I wanna amuse myself.

Here’s my reply.

“Hi *XY, great to hear from you. I must say, I envy the way copywriting is so easy for you. For me, I agonise over every word, every phrase, so it’s good to hear from someone who makes it easy. Well done! As for the book, yes, I remember the one. In fact, I have it next to me right now where I just found a headline template I’ll remodel for a client. It’s a beauty and I’m sure it’ll be a winner. Anyway XY, there are many other books you should get as well as this one. A complete list is contained in my Copywriting Pack that I sold at the XYZ gig. All the best XY, cheers Pete.”

Okay, yeah I know I’m childish sometimes but I can live with it. Point is, this guy didn’t even think when he sent this email.

How many blunders can you see?

Instead of bonding with me, he alienated me. Not only that, you can feel an answer is expected. As I said before, most times I do not reply to such drivel. I spend my time doing my stuff; stuff that’s been booked in days before. I will not be sidetracked.

Point is, you can control your own day. You can train people to do business the way you want to. You can make yourself the centre of a universe you create.

Enjoy your ride and see you next time (love to hear your thoughts on this)…



P.S. One segment in my Emotional Ad Writing & Marketing Newsletter is called: Back Page Wake Up Call. It’s tagline is: Elevate your thinking every month. Its purpose is to nag and remind, to encourage, to highlight winning behaviours and thoughts, to point out overlooked opportunities and to keep members on track and motivated to take action.

Anyway, this week’s Blog Post was taken from last month’s Back Page Wake Up Call. If you enjoyed it, there’s a damn good chance you’ll love my newsletter. Click here to see what I mean…

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About The Author

Copywriter, Sales Strategist - Pete GodfreyPete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook

{ 3 comments… read them below or add one }

Julie Mason March 12, 2012 at 10:07 am

Hey Pete

Thanks for the much needed clip across the back of the head. I can see an adjustment to my settings is required – so here’s to the bull-dog and jealously guarding my time.

Jules 🙂


Michael Yardney March 12, 2012 at 2:36 pm

Great Blog Pete
You mentioned this in your newsletter which I subscribe to (and recommend)
Sometimes we try too hard to please others, and you’re right we must be more selective with who we give our time to


Eve April 5, 2012 at 10:57 am

Pete; you’ve hit the nail on the head…and driven the message home. I needed this jolt today. I am so consumed in helping my family with their ‘issues’, that my journey has been put on hold. Thank you for the inspiration….by the way…like a Sponge, I’m consuming the information in your “emotional ad writing system”…nuggets of gold!


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