What’s your outcome?

by Pete Godfrey · 9 comments

What’s your outcome?

Folks are busy. Rushing around. Doing more and more ‘stuff’. They think they’re getting lots of things done but in reality, it’s the exact opposite. That’s because…

Many people confuse activity with accomplishment

They do a lot of ‘stuff’ so they must be succeeding right? Well not really.

At my last Mastermind meeting, I stressed the importance of outcomes. You see…

  • I always push for outcomes.
  • I push for speed over perfection.

Not everyone handles this approach… but…you need outcomes.

You need clearly defined goals to work to. It’s no good being busy, and getting lots done, but nothing gets finished. If you start focusing on outcomes, and not all the things you must do, but solely on the outcome, you WILL get more done… and… you WILL hit your goals.

Here’s what happens when you focus on the details not the outcome…

For many folks, they get overwhelmed.

They see all the details, all the stuff that needs to be done, and it freaks them out.

When that happens everything comes to a grinding halt. So forget about the details. Start with your outcome and then work backwards. Make a plan of all the things you need to do and then get cracking one item and a time.

I like to tick things off when I’ve done ‘em. This spurs me on. I can see the list getting smaller by the day. (I have a big whiteboard for this purpose. I’m a visual person. This way I see the list and I see my progress throughout the day. Keeps me pumped.)

And yes, I realise if you’re a solo-entrepreneur you are wearing many hats. There is other stuff you have to do. But you must make time each day to focus on outcomes. Block off set times each day and make sure this is a priority.

No matter how big or small your business is, the fact remains…

In our world, you only get paid by outcomes.

So think…

What’s your outcome for today?

Get clear on this and then get it done.

Love to hear your thoughts on this in the comments below.

Cheers, Pete.

About The Author

Copywriter, Sales Strategist - Pete GodfreyPete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook

{ 9 comments… read them below or add one }

Blake Sterling April 9, 2015 at 7:52 am

Awesome post Pete.

As a copywriter I can relate to this.

Its easy to get caught up in the details of a big promo… Stressing about the smallest details… Freaking out about a particular sentence and all that.

But the key is to focus on the bigger picture.

Namely, the overriding structure of a letter… Once you have that the rest falls into place.


Pete Godfrey April 9, 2015 at 8:11 am

Yeah, you can break it down like this to any task Blake…

by the way mate, you’re getting there.

all that work at Agora is paying off 🙂

Cheers, Pete


Ben April 9, 2015 at 9:32 am

A great little refresher here, Pete! Reminds me of a few years ago when I listed to this brilliant, 10 part Tony Robbins audio series ‘Time of your life’ and he went through how to plan outcomes and then set out smaller action items along the way to achieve those outcomes. It made a BIG difference to how I managed time and handled tasks. Definitely makes it a lot clearer and easier when you’re a sole operator in your business- as I still am!


Pete Godfrey April 9, 2015 at 11:20 am

Hey Ben, well if big Tony said it…

but seriously, this is how I plan each and every day…

I want to know my outcome… plain and simple… and then I work towards that.

Cheers Pete


Theva April 9, 2015 at 11:48 am

I am a sole entrepeuner and this rings a bell. I am constantly overwhelmed as there is lots to do.I am a very busy GP( doctor) and running a business as well.This information is very valuable. I am going to start on this today. Thank you Pete. Much appreciated


Pete Godfrey April 9, 2015 at 12:14 pm

Glad it helps Theva…

I’m basically in the same boat, (except I’m not a doctor nor have I played one on TV 🙂 )
that is a solo entrepreneur. It’s basically just me and my wife and I outsource most
things to a select group of trusted vendors.

I have many balls in the air. Publishing newsletters, products, the occasional seminar,
consulting clients, coaching clients and of course my copywriting clients.

It would be easy to get overwhelmed if I let it… but I don’t.

I just focus clearly on my outcomes, focus clearly on my client’s outcomes, and then get on with it.

However… if I sat down and thought about all the details… all the things that must be done to achieve
those outcomes… I’d probably have a melt-down.

anyway, glad this helped in some small way…

cheers Pete


Theva April 9, 2015 at 5:49 pm

Thank you Pete

I love reading your posts and am happy that you are going to be posting regularly and sharing your experience and wisdom.
I hope to meet you one day
Thanks once again


Liem April 9, 2015 at 12:01 pm

Mate this is just exactly what I need to hear. Great post! Keep sharing these mindset to us.

Cheers Liem


Pete Godfrey April 9, 2015 at 12:08 pm

Hey Liem,

Yeah I’m going to start posting regularly now…
share some of the lessons I’ve learned these past 15 years
as a home based entrepreneur.

Thanks for your feedback…



P.S. Feel free to share 🙂


Leave a Comment

Previous post:

Next post: