I was watching the news the other night when I choked on my cup of tea. I don’t like watching the TV, especially the news and pop culture current affairs show… but… I force myself to do so a couple of times a week.
I call it research.
That’s because when you elevate your thinking, when you stop being a victim, and you actually start thinking your own thoughts and forming your own opinions backed up with conviction not mere fancy, then it’s easy to get isolated.
Easy to get so far away from what the mainstream think and do that you become ineffective as a marketer.
So while I do not let myself get infected with the TV drivel, I do have to endure a few hours a week to remain current (kinda like what I do on facebook J).
Anyway, the other night was a beauty and clearly backs up what I’ve been saying for years…
Folks walk around in a fog, a half-sleep state,
isolated from the environment and cocooned
inside a plethora of technological gadgetry
Here’s what was on the TV news.
The video shown came from a railway station camera. In grainy black and white we see two people on the platform. A woman and a man. The man is head down, feverishly texting a friend or tweeting about the fact he is now standing at the platform waiting to catch a train (riveting stuff that I’m sure his ‘friends’ really enjoyed).
Next shot we see the woman fall on to the tracks.
To her credit, she had the good sense to lie down flat while a train, appearing from right of screen, rolled on over her.
The guy is still mesmerised by his smartphone; oblivious to the fact there’s a woman, just below him, lying flat on the tracks while a giant locomotive does its best to turn her into a hamburger.
The train moves away and remarkably the woman stands up unhurt. She tries to get back up on the platform. All smartphone dude needs to do is hold out his hand and she’s saved. Trouble is, smartphone dude is still in la la land and clueless to the situation (he was probably swamped with comments for his ‘I’m waiting on the platform’ post and is busy replying with what he hopes to be elegant wit).
Finally, after about 10 seconds (we can’t hear, but the woman’s probably screaming at him) the guy notices her and lends a hand.
Can you see what’s wrong here?
Here’s another example: I read an article a while back about some councils in London who will use padding on their street poles because they are afraid of lawsuits because so many people are walking straight into them while they ‘engage’ their friends on their phones.
Can you see how this dream-state can be hazardous to your financial health? I’m sure you do. All of us, me included, need to wake up… it’s that simple.
But the masses do not want to wake!
And if you try to do so they will snarl and bite and fight to get back to the comforting shelter of numbsville.
And there’s no doubt, one or two sensitive readers have clicked away in outrage. (How dare I?)
That’s okay. It’s you I’m talking to anyway; not them.
And you know just as well as I do that to live a full life rich in all good things including money, we need to be individuals, not follow the herd, and we need to be awake.
And we know the mirror is our friend, not our enemy.
Love to hear your thoughts on this in the comments below.
P.S. In my March newsletter, you’ll see the solution to this dilemma… that is… how to wake up and make more money. For subscription details go here: http://www.emotionaladwritingletter.com
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Pete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook