Post image for Wake Up and Live

Wake Up and Live

by Pete Godfrey · 22 comments

Wake Up and Live

I was watching the news the other night when I choked on my cup of tea. I don’t like watching the TV, especially the news and pop culture current affairs show… but… I force myself to do so a couple of times a week.

I call it research.

That’s because when you elevate your thinking, when you stop being a victim, and you actually start thinking your own thoughts and forming your own opinions backed up with conviction not mere fancy, then it’s easy to get isolated.

Easy to get so far away from what the mainstream think and do that you become ineffective as a marketer.

Not good.

So while I do not let myself get infected with the TV drivel, I do have to endure a few hours a week to remain current (kinda like what I do on facebook J).

Anyway, the other night was a beauty and clearly backs up what I’ve been saying for years…

Folks walk around in a fog, a half-sleep state,
isolated from the environment and cocooned
inside a plethora
of technological gadgetry

Here’s what was on the TV news.

The video shown came from a railway station camera. In grainy black and white we see two people on the platform. A woman and a man. The man is head down, feverishly texting a friend or tweeting about the fact he is now standing at the platform waiting to catch a train (riveting stuff that I’m sure his ‘friends’ really enjoyed).

Next shot we see the woman fall on to the tracks.

To her credit, she had the good sense to lie down flat while a train, appearing from right of screen, rolled on over her.

The guy is still mesmerised by his smartphone; oblivious to the fact there’s a woman, just below him, lying flat on the tracks while a giant locomotive does its best to turn her into a hamburger.

The train moves away and remarkably the woman stands up unhurt. She tries to get back up on the platform. All smartphone dude needs to do is hold out his hand and she’s saved. Trouble is, smartphone dude is still in la la land and clueless to the situation (he was probably swamped with comments for his ‘I’m waiting on the platform’ post and is busy replying with what he hopes to be elegant wit).

Finally, after about 10 seconds (we can’t hear, but the woman’s probably screaming at him) the guy notices her and lends a hand.

Can you see what’s wrong here?

Here’s another example: I read an article a while back about some councils in London who will use padding on their street poles because they are afraid of lawsuits because so many people are walking straight into them while they ‘engage’ their friends on their phones.

Amazing right?

Can you see how this dream-state can be hazardous to your financial health? I’m sure you do. All of us, me included, need to wake up… it’s that simple.

But the masses do not want to wake!

And if you try to do so they will snarl and bite and fight to get back to the comforting shelter of numbsville.

And there’s no doubt, one or two sensitive readers have clicked away in outrage. (How dare I?)

That’s okay. It’s you I’m talking to anyway; not them.

And you know just as well as I do that to live a full life rich in all good things including money, we need to be individuals, not follow the herd, and we need to be awake.

And we know the mirror is our friend, not our enemy.

Love to hear your thoughts on this in the comments below.



P.S. In my March newsletter, you’ll see the solution to this dilemma… that is… how to wake up and make more money. For subscription details go here:


Related Posts:

About The Author

Copywriter, Sales Strategist - Pete GodfreyPete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook

{ 22 comments… read them below or add one }

Joseph Ratliff March 5, 2014 at 1:04 am

This was absolutely NUTS to read Pete.



Pete Godfrey March 5, 2014 at 5:58 am

It IS isn’t it Joseph… but… it’s the world we live in… luckily for me, I choose not to partake of this particular Kool-Aid.


Mathew Schofield March 5, 2014 at 9:46 am

Excellent read, I am 100% with you on the mind numbing world we live in where we are constantly surrounded by technology. Great insight for people who are stuck in the ‘trance’ and need to wake up smell the coffee and see what is really holding them back.


Pete Godfrey March 5, 2014 at 9:50 am

Cheers for that Mathew… folks are always amazed that I don’t own and iPhone or iPad or any other kinda tablet… they wonder how I get by. The short answer is ‘just fine’…


Alex Zemkus March 5, 2014 at 9:48 am

See this all the time, people constantly on their phone checking the latest status updates not wanting to miss a thing. Even saw a Gen Z being interviewed who takes her phone in a zip bag into the shower. Crazy.


Pete Godfrey March 5, 2014 at 9:51 am

Bizarre behaviour… I couldn’t imagine being that plugged in… thanks for that one Alex


Ben Forde March 5, 2014 at 11:10 am

This doesn’t surprise me at all, go to the shops these days and people are holding their phones like their life depended on it. I wonder if I ripped it out of their hands could they keep breathing? The less I touch my phone the more productive I am. Busy and productive…two very different things.


Pete Godfrey March 5, 2014 at 12:24 pm

You got that right Ben… many folks confuse activity with accomplishment… as we know, there’s a big difference between the two


Arlene March 5, 2014 at 11:33 am

So true Pete, not only are they in a world of their own, society is taking responsibility for their ‘lack of attention to reality’ by padding the world for them. I’m so old I remember a world without mobile phones, we waited until we go home to talk ring people. There is rarely anything that can’t wait until you get home (safely) to discuss.


Pete Godfrey March 5, 2014 at 12:27 pm

Hey Arlene… well said… and it goes deeper than this… folks are so plugged in, so caught up in what everyone else is doing, they don’t have a minute a day for their own thoughts… they live life on a purely superficial level. But hey, I’m not here to judge, merely to report what I see and give my take on what I find. Thanks for sharing and yeah, I remember no mobiles too.


Grant March 5, 2014 at 1:46 pm

How surprising to hear you tell it how it is Pete!

I’m constantly amazed at just how much people try to get away
from reality instead of embracing it & running with it.

Keep on keeping it real Pete.


Pete Godfrey March 5, 2014 at 1:55 pm

yeah not like me at all hey Grant?


Jean Cannon March 6, 2014 at 8:36 am

I totally agree!
Last year i wrote a post on this very subject
“There is a strong relationship between junk food and depression and that set me thinking about a phenomenon I saw in Sydney last week.

I was in Sydney for a week of additional professional development, which is something I certainly advocate that all business people do regularly. Because I wanted to catch up with some lovely friends, I was staying in the suburbs and commuting by train and bus.

One very disturbing phenomenon I saw was herds of fast moving zombies all plugged into their IPhones and both deaf and almost sightless, walking straight through slower moving pedestrians almost knocking them over. Trust me here, I was slower moving, often carrying either luggage or heavy folders and unsure which exit to take to escape from Central to catch a bus. I was buffeted around silently with no appologies.

I also know that a large proportion of people and especially younger people do not have breakfast. They wake, grab a coffee and a cigarette, dress and head straight out the door. They may grab some fast food at morning tea time. And junk food has a proven strong link to depression …

So what state are your people in when they arrive at work? And how does this affect productivity in your business? What, if anything could you do to help your people. It is worth thinking about and discussing with staff – without calling them zombies of course.”


Pete Godfrey March 6, 2014 at 8:59 am

hey Jean, good points… the breakfast one is cool too… I used to be the old coffee and cigarette dude…but things are changing at this end. (BTW, I left your link in just in case folks want to check it out.)


Julie Mason March 6, 2014 at 8:44 am

Hey Pete, what do you mean, you don’t stay on FB all day long (just kidding mate),..loved the post, I suspect that there will be an epidemic of RSI in thumbs from all the phone tickling that people do…just you watch 🙂

Have an awesome week!


Pete Godfrey March 6, 2014 at 8:56 am

Hey there Julie… good to see you my friend!!!!! (I’ll be watching 🙂 )


Amanda March 6, 2014 at 9:31 am

But … but … it’s their RIGHT to be on their phones all the time and surely it’s someone else’s responsibility for putting train tracks that trains run along so close to those high up train platforms!

Really, I think the platforms need to be lower to the ground, and also to move the trains much further away so that people don’t get hurt when they fall, and subsequently run over by a train. Maybe the trains could run under the platform so everyone is safe?

*sigh* I hear ya. I think “the rights of the individual” (or ‘individualism’) is just as dangerous – couple it with the constant phone contact and where else can it end up?


Pete Godfrey March 6, 2014 at 9:37 am

CLASSIC! Thanks Amanda for the amusing read


Andrew Crawford March 6, 2014 at 11:41 am

Hi Pete spot on with your comments – I have noticed how dangerous it is driving with these numb nuts wrapped up in their cyber world totally unaware of the traffic around them. They struggle to communicate directly to other people unless they can punch out a few lol or lmao


Pete Godfrey March 6, 2014 at 1:03 pm

Might be a good theme for another article Andrew… cheers Pete


Barry Peacock March 10, 2014 at 12:26 pm

Great story and enclosed in a caccoon is how so many seem to live today. What a good
wake call for us all.


Carolyn March 10, 2014 at 3:30 pm

Amen brother. From your fellow choir member!


Leave a Comment

Previous post:

Next post: