Report From The Front Lines– Reality Check For Entrepreneurs
Fact is, we live in a spontaneous, fast-paced world where we are bombarded with incoming information on an hourly basis. Recent studies now reveal for many people, the more plugged in they are the lonelier they feel.
That’s because there is always something else to look at… always some new piece of social trivia to keep up with, always some comment you just have to make.
Get this: As entrepreneurs, what we have to decide is how we use this information, and how we let it affect our lives. Do we use technology as a leveraged tool, or are we are slave to it; sheep blindly following the flock?
In his novel “Blind Faith”, master satirist Ben Elton paints a shocking picture of a future world filled with insatiable voyeuristic tendencies. Here’s the back cover blurb:
“Picture a world where everyone knows everything about everybody. Where ‘sharing’
is valued above all, and privacy is considered a dangerous perversion.
Trafford wouldn’t call himself a rebel, but he’s daring to be different, to stand out from the crowd.
In his own small ways, he wants to push against the system. But in this world,
uniformity is everything. And even tiny defiance’s won’t go unnoticed.
Ben Elton’s dark, savagely comic novel imagines a post-apocalyptic society where
religious intolerance combines with a sex-obsessed, utterly egocentric culture. In this world,
nakedness is modesty, independent thought subversive, and ignorance is wisdom.
A chilling vision of what’s to come?
Or something rather closer to home?”
I found many similarities with the world we’re living in right now. It seems the masses have an insatiable urge to share everything that happens to them; from marriage breakdowns, nervous breakdowns, the medications they are on, and everything in between. There are no taboos.
As marketers, we have to be aware of this. But also, we must realise that even though now we can contact our customers in so many ways, nothing beats face to face.
This was rammed home to me last year at my recent Customer Appreciation Workshops in Brisbane, Sydney and Melbourne. At least half the room had seen me before but it had been awhile. They all said how great it was to get together again.
Email can’t replicate this relationship.
Facebook and Twitter don’t even come close.
As business owners, it’s time for us to reconnect. Not with the fast-paced fantasy world of social media, but in the real world with our customers… you know… those special folks that keep giving us money.
How you use social media is none of my business. Frankly we’re all adults here and I’m not here to judge.
Just take time out and consider what you are doing.
- Is the constant use of social media getting you closer to where you want to be?
- Are you using it strategically?
- Or is it sucking away your time and sucking away your sanity?
One thing I do know is peace of mind is such a valuable and wonderful thing.
And frankly, I can’t see how you can possibly experience this state if you’re plugged into everyone else’s dramas and petty grievances on a 24 hour basis.
Love to hear your comments.
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Pete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook