Success Factor

The Success Factor That Never Fails

by Pete Godfrey · 17 comments

The Success Factor That Never Fails

The key to success in any endeavour is simple although far from easy. You see, the success factor that never fails is simply…

The ability to focus with clarity and emotional-impact
on what you are doing, while ignoring what others are doing.

You’ve got to be like one of those Tomahawk missiles. Tomahawk’s can travel hundreds of miles, flying over and ignoring many potential targets on the way, until eventually they reach their intended target which they hit with uncanny accuracy time and time again.

We can do the same!

But first we need to get real clear on what we are doing.

Get real clear on the outcome we wanna achieve.

And then we must shut out all distractions and focus with laser-like intensity at the task at hand.

Fact is, shutting out other people’s advice, actions and successes is getting harder. That’s because there’s so many things clamouring for our attention.

Social Media only adds to the problem.

By the way…

Do you know there’s now a new affliction called, “Social Media Envy (SME)?”

The symptoms can include mild irritation and a nagging feeling of inadequacy right up to pulse-pounding, vein-popping fury!

Scary stuff!

Although most people afflicted with SME will never admit it, many get angry to see folks enjoying so many good things while they suffer in silence. They grit their teeth in silent rage while viewing the next batch of holiday snaps from friends they don’t actually know.

Tragic? Yes!

Uncommon? No!

I read the studies. I watch the comments on facebook. And I take the calls and answer the emails from folks who are frustrated with their lot in life and envious of others.

So this isn’t bullshit here; these are the facts. And it’s only getting worse.

On a side note, some people even write ‘jealous’ in the facebook comments, while viewing one of their ‘friends’ doing something amazing. I suppose they think they’re being funny.

What they don’t realise, even if they were joking, is this:

Their ‘jealous’ comment gets inadvertently implanted like a
red-hot knife straight into their subconscious minds.

The results can be horrendous.

That’s because as you know, jealousy is ONE negative emotion that can really mess you up and sabotage any of your attempts to succeed. It’s corrosive and it expands. (It pays to keep an eye out for it in your life and if spotted, to then rid yourself of this dreadful affliction.)

Okay, so there’s a lot going on in our lives. So many conversations. So it’s no wonder many people find it hard to concentrate on what they are doing while ignoring what others are doing. They compare their lives with others and come up short. They don’t realise…

Comparing themselves to others only devalues
their own achievements

So yes, the success factor that never fails is a simple concept.

Anyone with half a brain can get the lesson intellectually. Putting it into action so you reach your goals quicker and easier is a lot harder.

But with practice it gets easier.

Your clarity muscles grow strong.

Your focus returns.

It’s then that you realise just how much you can accomplish. Just how powerful you really are. And you can see, without a shadow of doubt that success is a process to master.

Most folks don’t wanna hear this.

They want quick and easy and they want to be plugged into their gadgets 24/7. They don’t want isolation. Don’t want to think their own thoughts (much too confronting). They’ve plugged into the safe numbing womb of the online grid and they’ll fight to stay in its comforting embrace.

That’s their call… and I make no judgement.

But as business owners, as entrepreneurs, we don’t have that luxury. We need to focus and get busy and keep making sales.

By the way, the past two weeks I’ve been isolated in my writing bunker. I completed 6 full promotions for clients, my newsletter, two interviews, a couple of podcasts, many calls with clients and members and plenty of other miscellaneous stuff too.

And I had time off for living as well.

All because I focused… and… I unplugged from the conversation. I wasn’t on Facebook much and I don’t do Instagram or Twitter… so I missed out on seeing what everyone had been up to. Haven’t seen their successes. Haven’t seen the holiday snaps and or the brash bravado. Haven’t viewed a million and one selfies either.

And you know what?

I’ve never been happier.

Doing my own shit, on my own terms, refusing to take part in the endless conversation, gives me such clarity and peace of mind that sometimes I feel almost unstoppable.

Because I’ve turned inside.

Harnessed my powers.

While refusing to take part in the endless chatter.

You can do this too! But it won’t be easy.

Especially if you’ve drunk from the Kool-Aid fountain of Social Media.


Pete Word Wizard Godfrey

P.S. There is one more element in this success equation. And that is, creating your own ‘success environment’. I’ll talk more about this in a future post. For now, tell me what you think in the comments below. And feel free to share this with your friends. There’s a little facebook icon at the top of the page. Just click on that to share. Thanks.

P.P.S. One element of my ‘success equation’ is to unplug from the grid. So I’m taking a break from facebook for a few weeks to concentrate fully on a couple of big projects. This way, my attention won’t be distracted. My focus won’t be side-tracked by other peoples’ agendas.

About The Author

Copywriter, Sales Strategist - Pete GodfreyPete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook

{ 17 comments… read them below or add one }

Tamra April 21, 2015 at 9:34 am

Great post Pete, I like the part where you shared about comments playing a role in the sub conscious mind. I went off Facebook over 16 months ago because I knew it was playing a role in my thoughts about people on Facebook. I was smart enough to pick it up and immediately shut down my account. Facebook is great as a tool to get specific outcomes but I feel too many people and business people allow it to be part of their decisions making process about many things. Mate I’d rather pick up the phone and wish you a happy birthday than write it on Facebook any day 🙂


Pete Godfrey April 21, 2015 at 11:22 am

A couple of great insights there Tamra.

On a side note, I was brought up with manners. And even though as a youth I was a bit out of control, my manners kept me grounded.

so when it comes to facebook, I noticed when I was tagged, or someone commented on my post, or someone brought up my name, I felt compelled to answer them… I mean, it’s just good manners. So just like Pavlov’s dog who salivated every time he rang the bell, I would drop what I was doing and reply if I got a comment concerning me.

I found the constant distractions led to less productivity… it’s that simple.

So when I have something big going on, I step away from facebook for a few weeks. I turn off all notifications too.

This way I can thoroughly focus on my agenda… and not anybody else’s…


Andrea Drew April 21, 2015 at 11:56 am

This was a tad confronting for me if I’m really honest Pete. Since your awesome call with me, I’m a bit better, but need to focus more on SME which I suffer from. Brutal truth but I needed to hear it so thank you. I do also have that video on my to do list. For now, I need to get onto what matters, and lifts me up not brings me down. And that’s my writing.
Thanks as always Pete 🙂


Pete Godfrey April 21, 2015 at 12:09 pm

Andrea, as a successful fiction author, you know better than anyone that…

You MUST fight for your writing time!

and, you must find this time every day, no matter what’s going on, no matter what you are feeling.

If anything, and this includes social media, STOPS you from this, your main purpose, then it must go.

On a side note, I know and have trained many copywriters. For many, social media doesn’t seem a problem for them. They are on there every day. Commenting, liking and posting. On the outside looking in, we could easily assume there is no conflict. They can write sales copy, get clients, schedule calls, follow up on leads, and still spend many hours on social media flittering around from one conversation to the next. You could easily assume everything is rosey. But I have my doubts.

I’m looking forward to reading your next book Andrea… and so are thousands of your fans… keep that in mind when you get distracted 🙂

Here’s one for the writers reading this. I just finished reading a book called, “DAILY RITUALS: How Artists Work.” It’s a collection of stories, rituals, trials and terrors of 161 famous authors, painters, composers and the like.

Collected by Mason Currey, this book reinforces the concept, “when it comes to writing there is no ONE right way”.

Many of the authors mentioned had to fight to get the words down. Some turned to drink and drugs. While others were as methodical as a Swiss watch. However one thing binds them all. The need to write. The need to lay the words down. The need to get the work done every single day.

If you ever thought your writing rituals were a bit weird… then relax. Compared to several of the writers in this book you’re probably very tame. Anyway, I found it an inspiring read. I’m always curious about how other writers work. Maybe you’ll be inspired too…


Liem April 21, 2015 at 12:01 pm

Damn! Again you just sent another post very timely. I had this happened last night on Facebook and I quickly gained my control back and focus on my goals and values. It’s so easy to compare ourselves with other people unconsciously instead of staying “focus with clarity and emotional-impact” like you said. Awesome post mate. You nailed it again! Thanks for sharing! 🙂


Pete Godfrey April 21, 2015 at 12:15 pm

I’m glad it helped Liem… and frankly, stuff comparing yourself to others… that’s a no-win game to play. Instead, get real clear on what you want, what’s important to you… that’s the place of POWER


Hamish April 21, 2015 at 12:02 pm

This was just the kick in the backside I needed. My race is probably very different to a lot of others, in that Im in the process of a total 360 degree career change from what I do now.

But the assertions made here are universal. Especially the comparison stuff, and all the distractions. Looking forward to the next part on creating that environment. Many thanks!


Pete Godfrey April 21, 2015 at 12:12 pm

Good one Hamish…

Over the years, many times I’ve found, change was exactly what I needed. Even though at the time it didn’t seem that way. These days, I embrace change. So good luck with this new adventure.


Pete Godfrey April 21, 2015 at 12:13 pm

Yeah I will write a post soon on building your own success environment that is conductive to productivity, peace of mind, and utter clarity. My success environment won’t be the same as yours… however… you’ll be able to adapt what suited to you.


Andrea Drew April 21, 2015 at 12:13 pm

Checking it out now Pete. Sounds good 🙂


Pete Godfrey April 21, 2015 at 12:18 pm

You’ll love it I’m sure… I’m always curious on how other writers work…and how they manage to get the work done. After reading this, my little writing rituals aren’t so bad


Pete Godfrey April 21, 2015 at 1:45 pm

I just finished an article for this month’s Emotional Ad Writing & Marketing Letter. In it, I discussed the importance of setting up your own ‘success environment’.

So before I began the article, I clarified my thoughts, and pulled down a few resources from my over-stuffed library.

A line from Dan Kennedy’s ‘Time & Productivity Strategies’ course jumped off the page at me… because it’s perfect for the subject we’re discussing here.

Here’s the quote:

“Grow up, for Heaven’s sake. Try to find something important enough to do that you’re unwilling to be so easily and frequently interrupted and distracted. You’ll make a lot more money doing that, than checking email every hour.”

Wow! Old Dan doesn’t pull any punches. Keep in mind I bought this course back in 2006. And Dan was talking about folks checking emails (only) 12 times a day.

Fast forward to 2015, there are so many more distractions.

Not all are bad.

But realise you are what you focus on. What gets your attention demonstrates clearly where your mind is at.

So… now I’m back blogging every week… I’ll do my best to be one of those good distractions.


Shelley Taylor-Smith April 21, 2015 at 4:49 pm

Hi Pete!

Great great post champ!

And when I got to this line…. “Doing my own shit, on my own terms, refusing to take part in the endless conversation, gives me such clarity and peace of mind that sometimes I feel almost unstoppable. Because I’ve turned inside. Harnessed my powers.”

Now aint that the truth! Hit me between the eyes like one of those old keg spears!!!!

Thanks for the kick in the butt Shellsxxx


Pete Godfrey April 22, 2015 at 6:19 am

I LOVE inspiring world champions Shelley!!! Thanks for your feedback mate…

cheers Pete

PS. Thanks for the share on facebook too. My wife told me about it… as I’m having a little break from FB at the moment 🙂


Julie-Anne Morgan April 21, 2015 at 5:27 pm

Well said, Pete.
Could not agree more with your comments on how the jokes we play are taken very seriously by our subconscious.
Having managed massively complex projects over the years I’ve learned to delete the crap, prioritize like a demon and delegate where I can to those I trust to do a quality job.
Right now I’m trawling my emails for only the second time today and yep… You are worth my time. But there are another 8047 in my inbox that remain unread. Sure, there is some gold amongst them, but there not my current focus.
Looking forward to hearing more about your success environment. Just visualizing a time when I am in my zen space (after gaffa taping and hog tying hubby and the kids).


Julie-Anne Morgan April 21, 2015 at 5:39 pm

Oh They’re… There… Their!


Pete Godfrey April 22, 2015 at 6:21 am

Hey Julie-Anne… we’ll be working closely together in the months ahead (Julie-Anne just signed up for my apprentice training)… so I’m looking forward to discussing this with you at a deeper level…


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