It’s been so long since I’ve posted an article here, I forget what the place looks like. As a serial entrepreneur, I’ve been busy. Busy launching new businesses. But all will change shortly. I’m determined to start posting regularly on this blog. So watch out.
Today, I’m gonna share some big lessons on launching new ventures. Lesson I didn’t get from textbooks; but by actually doing. Let’s get going.
When launching a new company, you need energy and commitment. Frankly, if you’re not willing to put in the hours, especially at start-up, you’re best off with a job, not a business.
That’s why when I’m in this business-building mode, I don’t even think about taking a break; don’t even think about taking holidays. In fact, taking a holiday is the last thing on my mind… I’m too busy getting stuck in and building my new business into what will become the Biggest and Best Coaching Group for small business owners in Australia. It’s a lofty goal. It WILL happen… it’s only a matter of time.
But time is finite isn’t it? That’s why SPEED is such an important thing for so many reasons. You need to push hard, especially at start-up, to get momentum. You need speed to get the runs on the board and to fill you with justifiable optimism. When you go slowly, nothing much happens, and your enthusiasm may falter as the weeks drag into months. Enthusiasm is everything for the entrepreneur!
Put it this way: It’s like taking a child fishing and you catch nothing… don’t even get a nibble; the only bites you get are from the Mosquitoes and Sand Flies. It’s disappointing, but the promise of another day’s fishing usually gets a sparkle in the child’s eye. Usually, to get the child to go fishing again takes little coaching.
But if you go fishing again and then catch nothing… it’ll take a bit more positive reinforcement for the kid to go again. You’ll be able to do it; you just need to do a bit more coaching. But, go fishing again and STILL get no fish… then it’s going to be pretty damn hard getting the child all worked up about going fishing the next time. I wish you luck. The kid’s enthusiasm is at an all time low. This is understandable. The child got motivated, took the necessary steps, and nothing happened. In fact, the child then repeated the steps twice more; and twice more he took a beating. There’s no more juice left in the tank.
It’s the same in life and business.
We need to keep moving, keep busy, and get a few runs on the board to give us the energy and excitement to keep moving forward.
Speed isn’t just important in Start-Ups, it’s everything. Doing things one at a time might sound good in some lame-brained Business Book written by some old University Professor; but in the real world, doing things one at a time leads to stagnation and death. So you need to be able to let go, delegate (a skill I’m still learning), juggle many different hats and have many balls in the air. Realise you’re always going to be playing catch up but that’s the price we pay for success.
But more than anything speed gets results quickly. If results are bad, you can correct your course and then draw some first blood. Because just like the kid without any fish, an entrepreneur without any wins is as dead as a dinosaur. Not only financially, but his or her confidence takes a battering. And confidence is the #1 thing we entrepreneurs need in abundance.
And here’s another tip for Start-Ups: 80% of your time must be focused on sales. Don’t worry about the office furniture or a great location. Don’t worry about putting in complex and costly systems. What’s the good of freakin’ systems without sales? Get the sales first. Get busy making sales. Get the money in. Then you can clean up the mess with systems. But in the beginning, SALES and plenty of them is what’s needed… and that’s where you should be focused. This Sales Process should NEVER be delegated. Sure, delegate the grunt work; but we all should be the marketer of our businesses. Call in outside help such as copywriters and consultants when needed; but make sure you keep holding the reins.
If you have a manager, he or she must be made aware of the importance of sales. You’re a marketing company, not an administration company. I’ve seen too many businesses stagnate and ultimately fail because no one was focused on the key to winning in business: Getting a shit-load of sales!
This is the attitude that MUST prevail throughout your whole company… from managers right on down. Any plodders should be offered the door without hesitation.
Here’s a secret: Mediocre people get flustered with just a few things on their plates. Successful entrepreneurs are different. We thrive on the chaos, revel at the mess we’ve created and we’re juggling numerous projects at the same time… from major ideas right down to the nitty gritty minor details, all without breaking a sweat. This is what we live for! If you do NOT feel this way, making a lot of money in business is gonna be very tough for you. Because this is how success is made… in a messy kitchen, with many chefs, and with multiple dishes to prepare. Plodders should not apply.
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Pete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook