I remember reading that line in a book back in the mid nineties when I was still out of control and beating my head against a wall.
I won’t repeat my reaction here… let’s just say I thought it was fine for this rich guy to say that, but what about me?
Anyway, it wasn’t until I changed my attitude that I realised just how true those words really were.
These days, it’s become a mantra for me; deeply ingrained… I couldn’t live any other way. I’m switched on to opportunities; like a bloodhound on the scent of an escaped prisoner, I hunt down opportunities with a determination bordering on obsession, the thrill of the hunt edging me on and pushing me forward.
So what about you? Are you alert for opportunities? Is your mind flipped to this way of thinking? Well here’s something that will help, no matter where you stand.
Here’s something BIG that could be worth a fortune to you and it’s only through experience that you get this knowledge… they don’t tell you about this stuff in books or on facebook.
Listen up: In business, when you keep your eyes opened and keep your eyes on the numbers, you may get two breakthroughs.
Media example: I have a client in Sydney specialising in children’s behavioural problems. Advertising is expensive and we were looking for a media breakthrough. We found Sydney’s Child magazine and this has been a big breakthrough for her, effectively slashing her advertising rates while honing in on a captive, targeted and highly motivated audience.
Market examples: Okay, here are a few market examples to get you thinking like a marketer, thinking like an opportunity-focused entrepreneur.
1: A client of Dan Kennedy’s offers Russian Brides to American men. After painstakingly going through his client list he realised many of his clients were long-haul truck drivers. Think about this! How can he use this information? Can you see what a goldmine this is for him?
2: I’ve got a client in the beauty industry and upon heavy questioning from me, he realised there is a subsection of his clientele that just laps up his services. I can’t give it away here what that subsection is… however; to get this lesson you don’t need to know. Just think about how important this is to him and his marketing. He can now actively seek these women out and make targeted, emotional offers to them with pinpoint accuracy, hitting the hot buttons that are already stirring inside this market.
3: I’ve recently come across a great market for my copywriting training. And if I wasn’t so busy, I’d target them now. (It’s on my to-do list.) The only way I discovered this was by keeping an eye on my members and customers, who they were, what they did for a crust. It’s why I take care of all my white mail even though some days this takes 30 or more minutes… I wanna know what’s going on, what’s being said.
This is GOLD.
This forces you to think like a marketer!
Look, I thoroughly believe for any product or services there is a passionate subsection of your market, a sweet-spot that when found and targeted can open the cash flow floodgates. So might pay to back up a little, read the above again and think about your own business. What media and market breakthroughs aren’t you capitalising on?
Here’s another BIG POINT: A lot of times, we can get myopic, our money making antennas are only raised for opportunities inside our own niche. But opportunities are everywhere… that’s why you’ve got to always be awake, keep your eyes and ears opened. Back in my working days, I used to get all of my jobs from the pub. I’d be there drinking, but also keeping my ears opened for job opportunities. And basically, nothing has really changed… I still hear about some good deals over a beer or two.
SIDE NOTE: A BIG lesson I got by working with a very savvy client is always try to maximise your winners. Analyse your winners and see why they are working.
According to my client, the two BIG areas to look to for improvement and what you should be looking for are…
- Media breakthrough
- Copy breakthrough
Love to hear your thoughts on this article… and I trust you can see the value of what I’ve revealed. See you next time, cheers Pete.
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Pete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook