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Longevity Secrets Of Bert Newton

by Pete Godfrey · 6 comments

Longevity Secrets Of Bert Newton

You’ve got to give it to Bert Newton.

Loathe him, love him, or you’re indifferent, it’s not important.

The guy’s like 142 years-old and he’s still on TV!

Saw him on TV the other night and I’ve got to be honest, every time I see him he looks less real, the make-up about an inch thick.

But in all seriousness, old Bert has some secrets up his sleeve worthy of study.

In fact, all of us should study those who have gone before us in our field; those who have sustained their success over a career.

They’re the people I admire; no matter what their industry or profession.

Because most people can achieve success albeit briefly if they try hard enough… especially these days when any fool with an iPhone can get on YouTube and get instant fame and recognition.

But to achieve sustained success over a lifetime is a more difficult task; one few achieve.

I wonder how many of the rising TV stars of today have asked Bert Newton for advice.

I suspect few.

It’s the same in ALL fields. Few people actively search out and study those that came before them. Their lack of curiosity amazes me and it borders on arrogance. Their ignorance of the past highlighted in the mistakes they make, the choices they make.

Question remains: How much do you know about the successful old-timers of your niche?

As I said in a recent newsletter: Folks come and go. True pros sustain their success over many years. The guy’s and girls I study are doing what they are teaching and they’ve been doing it for a lot of years.

That’s where I get my info; that’s who I spend my money on.

What about you?

Love to hear your thoughts.

Until next week, enjoy you ride.

Pete Godfrey
Word Wizard

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Copywriter, Sales Strategist - Pete GodfreyPete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook

{ 6 comments… read them below or add one }

Bret Thomson April 5, 2012 at 3:08 pm

Great post Pete. That especially rings true in our crazy game mate. The timeless gems from the original copywriting giants like Ogilvy, Hopkins, Caples, Schwartz, and so on… They’re based on principles – set in stone… Not flash in the pan fads. That’s why I’ll always love your stuff too Pete. Cos you’re a “seasoned” legend!!

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Pete Godfrey April 9, 2012 at 4:26 pm

Thanks man… the scary thing is though for many people, their idea of history goes back to yesterday…

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Selise April 10, 2012 at 8:22 am

Great post, Pete.

I start every morning reading over the masters like Halbert, Carlton, Makepeace & Bincivenga. Because the simple truth is… I couldn’t be doing what I’m doing now if I didn’t!

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Pete Godfrey April 17, 2012 at 6:24 am

Good call Selise… these days, I start each day by going back over some of my winners. This gets me in the flow… but in saying that, there are a few books and courses I make sure I re-read each year that’s for sure.

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Brian Cassingena April 16, 2012 at 4:07 pm

Great point mate, I know you’re as serious a student of marketing & copywriting there is in this country. If somebody is studying copywriting, what other lesser-known writers should they find out about? I’m currently looking at stuff from Mel Martin (The guy who wrote the Boardroom ads)

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Pete Godfrey April 17, 2012 at 6:29 am

Yeah Mel Martin is someone to study, no doubt about it. Mate, you’ve probably got most of the books I’ve recommended over the years, but here’s a few that I re-read each year: Breakthrough Advertising by Schartz, How to Write a Good Ad by Schwab, Secrets of Successful Direct Mail by Benson, Jo Sugarman’s books and Ted’s books… they’re just a few I make sure to re-read each year or so.

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