And some say short headlines don’t work.
The headline above ran successfully for years in many different publications. Just goes to show the right word CAN and DOES get attention.
I mean, if you were suffering from haemorrhoids and you saw that headline, chances are, you’d stop what you were doing and pay attention wouldn’t ya?
So don’t buy into any of the dogma about headlines and how they have to be a certain length. The important thing is to get your headline right, so it gets attention and compels the reader to read the rest of your ad. BIGGER isn’t always better ya know…
Okay, now that you’ve got haemorrhoids on the brain, let’s shift gears…
It’s amusing and scary how little people know about things concerning them; how little they invest to educate themselves on subjects that would ultimately enrich their lives. It reminds me of a conversation with a woman the other day who is about to launch a coaching group for a certain business niche. Out of genuine curiosity, I asked about who she studies; who are her mentors?
By the way, this is a question I ask all of my colleagues; I wanna know if I’m missing something, I wanna know if there’s something I should be reading. And because I surround myself with a diverse and sharp-minded group of people, I usually get a couple of recommendations… and if they sell me on it, giving me good reasons why I should get it, usually I’ll go and order the book or course or whatever it is; waiting for the box to arrive like a 7 year-old kid on Xmas Eve.
Anyway, I was surprised by the limited number of people this “Coach” could name.
V-E-R-Y surprised to hear Dan Kennedy isn’t one of them… seeing as Kennedy practically invented the group coaching model many moons ago, you’d think maybe, just maybe, she might wanna see how to do the whole coaching thing right.
And I was slightly amused she doesn’t get my newsletter and therefore does NOT get the accumulated wisdom of ten years of in-the-trenches-work, and a dozen years of continuous study and thorough immersion.
But really, on reflection, I wasn’t really that surprised.
Many folks do just enough to be dangerous.
And that’s okay if they just hurt themselves. Trouble is, you don’t want to be the one following their advice.
The lessons here are obvious…
One, school is never out for the pro. I’ve seen too many “I’m too smart for the room” folks fall on their own swords over the years, right up to the very end blissfully ignorant of their own short comings, believing their own PR, incredulous when the shit hits the fan and their house of cards come tumbling down.
It’s important for us as entrepreneurs to seek out the right kinds of information, the right kinds of advice; and be forever child-like in our appreciation for change, for new information, for growth.
After all, you do NOT want to know just enough to be dangerous; that’s dangerous for you and your long-term wealth accumulation, but also dangerous to those who hang around you.
Two, be very careful on who you follow, who is giving you advice. Frankly, I don’t pay much attention to those who “teach” but do not “do”. And I find it hard to listen to the instant online Gurus who have had one success with one particular technique and who now sell their “experience” to gullible folks looking for the magic pill.
I want to know those I study are doing what they teach… and have been doing it for a lot of years.
Sustained success is what I’m looking for. Not a flash in the pan; but genuine longevity in the field they teach.
It’s the same in sports; take football as an example. Every year you get the new star; a bright light that for one brief seasons eclipses even the most powerful and well-known stars. But the next season they are injured, or off their game, and they struggle to get back to the top.
It’s the same in any field of endeavour.
Folks come and go.
True pros sustain their success over many years.
So the guy’s and girls I study are doing what they are teaching and they’ve been doing it for a lot of years. That’s where I get my info; that’s who I spend my money on.
What about you?
Love you to hear your thoughts on this… Cheers, Pete
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Pete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook