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Guarding Your Time For Maximum Productivity

by Pete Godfrey · 21 comments

Guarding Your Time For Maximum Productivity

Here’s The Undeniable TRUTH: How easy you let yourself be distracted each day will ultimately determine how successful you become and how much money you make. That being the case, you must fiercely guard your productivity and do NOT let other people’s dramas or agendas get in your way of achieving what you set out to do.

This morning I’ve got a lot on my plate and nothing short of an apocalyptic event will side track me from getting the job done.

For example, here’s a partial to-do-list for me today.

  • This blog post.
  • A tele-seminar with a client.
  • 2 client calls.
  • Newsletter (I’ve allocated one hour on this, more time tomorrow but if I don’t start now I’ll get behind.)
  • Sales letter and video script for our Masters of Conversions launch. (I’ve got one hour on this, more tomorrow.)
  • Masters of Conversion strategy call with Alexi Neocleous.
  • Two hours of sharpening the saw: New books and newsletters arrived yesterday. It’s my intention to get stuck into them later on in the day. (This will be used as a reward when I get the work done… the old carrot-dangling-in-front-of-donkey’s-nose-style works for me.)

Plus, there are plenty of little things to keep me busy today.

Point is:

  • I’m not taking any unscheduled calls.
  • I am not checking emails every minute.
  • I am not going to let any damn thing stop me from achieving what I’ve set out to do today.

Frankly, I’m not concerned if this offends a few. My mind is not on the few. My mind is clearly focused on my agenda and my agenda only.

What about you?

Are you filled with fierce determination to accomplish your goals today?

Did you spring outta bed this morning with a clearly defined roadmap on what you want to accomplish today?

You see, if you let other people distract you and keep you sidetracked from hitting your daily goals, YOU ARE NEVER IN CHARGE OF YOUR DESTINY!

Get this: I spent too many damn years in the wilderness… just letting life happen to me. Too many years just stumbling around, letting life take me wherever it led me, out of control, helpless yet refusing to acknowledge help, angry but without a clear vision of where the anger originated. Too many years letting other people control my life.

I made a conscious decision more than 12 years ago to wrestle control over my slothful ways and shape my own damn destiny. This has led to an almost manic obsession to be my own creator.

This means…

  • Never letting others control my day
  • A fierce protection of my time and how I spend it
  • A determination NEVER to get caught up in other people’s DRAMAS
  • Laser like focus as to what IS important to me and my family, and what’s a distraction, maybe even an enemy

As I say at my seminars: Anything that robs you of your productivity, anything that STOPS the money flowing your way is EVIL and should be banished immediately, without hesitation; as if ripping a band-aid off in one swift movement to avoid prolonging the pain, EVIL must be banished just as quickly with the same determination.

By the way, never before in 6 years of publishing my newsletter have I had so much feedback… most of it from my Wizard on Wealth article entitled: How to Regain Control Of Your Life And Replace Distractions With Focused Concentration. (The 4 questions I asked on page 5 got the most response.) It’s a heavy, thought-provoking article all about reality; the reality of the world we live in, and what we can do with this reality to ensure a successful life. It was a confronting read.

But all this feedback proves my point.

We’ve got to get very clear on OUR objectives.

Very clear whether we are being busy or being effective.

Love to hear your thoughts on this.

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About The Author

Copywriter, Sales Strategist - Pete GodfreyPete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook

{ 21 comments… read them below or add one }

Rich Muir July 26, 2011 at 11:17 am

Nice one Pete,

Was just about to shut the emails down for the day and get stuck into some
copy, then saw your email!

Oh well, have to admit there are a few distractions that can be worth it.

Time to go into lock down.


P.S Love the “fierce determination” line. Such a powerful combo.


Pete Godfrey July 28, 2011 at 7:36 am

Hey Rich, yeah the irony wasn’t lost on me mate… but some things are worth being ‘distracted’ for… the question I always asked myself to keep me on track, or get back on track, is: “Is this thought/activity taking me closer to my end goal or further away?”


Jean Cannon July 26, 2011 at 11:26 am

Totally clear Pete! And you are exactly right. I use virtual numbers so only a few have my direct phone line and turn off outlook and skype. Except for 3 quick burtst a day for outlook. I plan my schedule the night before and love crossing off things that are completed
Great advice Pete. I need to be very clear what is my agenda and what is theirs then stick to mine


Pete Godfrey July 28, 2011 at 7:41 am

Reminds me of the quote by Joseph Campbell in this month’s newsletter Jean, “It takes courage to do what you want. Other people have a lot of plans for you.”


Haydn July 26, 2011 at 11:32 am

Spendid Article Pete,

With so many new forms of communication it can be very easy to lose yourself in email, facebook, mobile phones, let alone people’s carry on that share your physical space with.

These days I don’t have a TV and have set up fitlers on my information content providers so I only get what I want. This means no flashs onLady Gaga’s latest outfit, or who Paris Hilton was seen loving some seedy nightclub with.

It seems that a good portion of news is essentially distraction. Maybe this is because many people really aren’t committed to what they are doing, and are desperate for ways to break the boredom.

I find that mental clutter, like being pissed off about getting a parking ticket a few days back, or having bad memories about things that happened a long time ago can really get in the road as well… sometimes worse than external distractors. A good course of regular meditation clears the mind of psychic bagagge.

Travel Well


Pete Godfrey July 28, 2011 at 7:43 am

Haydn, love the way you have it set up and like the way you think about mental clutter. I’m just glad my messages get through to you mate…


Ben Waugh July 26, 2011 at 11:50 am

Nice writing style. I look forward to reading more in the future.


Pete Godfrey July 28, 2011 at 7:43 am

Thanks Ben, appreciate your comment


Monika Mundell July 26, 2011 at 12:11 pm

Hi Pete,

Another killer article. I’ve learned effective time management a couple of years back, but been struggling with implementation of it for my own stuff for a long time.

While I have never struggled to stay on top of deadlines when working on client projects I’ve always struggled to get things done for MYSELF.

I seem to manage deadlines extremely well because the fear of the potential damage of missing them is too big to NOT getting my ass into gear.

The problem for me lies in not wasting time subscribing to the world’s demands.

Having said that I’m learning: one day at the time.

What you thought me about making my power hour an absolute priority has kicked my personal production into overdrive this past months. THANK YOU! I’ve gone and finally created a lead generation funnel (something I’ve been meaning to do for the last year or so), and while it still needs tweaking the wheels have put in motion and I believe that is what matters.

I also wrote and launched my first newsletter and I’ve written not one, but TWO info products and sales pages to launch within the next week or two.

I’ve big plans for the next 12 months of which some relate to my copywriting business and others relate to building a number of income-generating info product sites.

You showed me that what I’ve been doing all this time is just make excuses. Whether they were made from fear or laziness is irrelevant, because ultimately only ACTION counts because only action gets results.

So I’m growing one day at the time with my power hour. Only I’ve made it three hours of “power.”

I spend the first hour each day reading a personal development book (already finished one and am 3/4 into my second).
I then spend two hours working on researching, writing and launching my stuff before I even login to my email, answer requests or do anything else to do with my business.

It works and I feel empowered beyond anything I’ve ever experienced!
I can’t wait to get my ass kicked next week. 🙂

Rock on Pete.


Pete Godfrey July 28, 2011 at 7:44 am

I am so happy you are doing this…and I’m looking forward to our chat next week.


Jeff Muir July 26, 2011 at 12:15 pm

That’s It.
At Last!!!
Forever (Just Kidding)
I’m taking your advise!!

No Peter Godfrey Emails and Blog Links to take me away from my work and distract me by writing these silly little comments.

The truth is that your blogs and your emails are light entertainment for me because they remind me of drinking Corona and telling lies with you. When I read your copy I feel good and its all because you are a blatantly biased and irreverent copy writing genuis.

You taught me to believe in my writing skills and that I am a copy writing legend too.

Good work bro – keep it up.


Pete Godfrey July 28, 2011 at 7:45 am

Mmm, Corona… as for lies Jeff, I prefer to say embellishment… much nicer and more fun!


Monika Mundell July 26, 2011 at 12:17 pm

…ah shucks. And naturally I just realised that I misspelled “thought.” But before I could rectify it, I submitted the comment. I suppose you can’t take away my excitement. 🙂

So for the grammar geeks who read your stuff – here is the right spelling: *taught


Pete Godfrey July 28, 2011 at 7:46 am

Well, you do get my newsletter Monika and every month some spelling police person reminds me of the one or two spelling errors… but as I remind them, it’s not about the spelling but the information.


George Macdonald July 26, 2011 at 6:29 pm

I was listening to a cd in the car on the way into work, from the book The Way we’re working isnt working. All about focus and how to stop the clatter of information coming your way. Your blog, added nicely to that. Today I will achieve three core items, on my to do list. My carrot has been securely placed at 4.00pm. George.
PS I got your sales letter folder, and im using it today.


Pete Godfrey July 28, 2011 at 7:48 am

Great stuff George glad you are using my Sales Letter Writing Workshop material. Also, I have note cards that I shuffle each morning and go through to get me in the right frame of mind. One says: What do I need to achieve today?” I must admit this gets my blood pumping.


Tanya July 26, 2011 at 6:44 pm

Sorry Pete, don’t have to time to read it, I’m doing my work!


Pete Godfrey July 28, 2011 at 7:48 am

Classic! Love it Tanya… you won’t see this anyway because you’re working 🙂


Tony Anderson July 26, 2011 at 7:02 pm

I read your newsletter again today – cover to cover. I just couldn’t put it down. Fair Dinkum Pete – there is GOLD in them there pages.
I just love this stuff about protecting my time, boy do I need to get on top of this one. Some people may get upset, but they ain’t paying me to waste my time.
Great Work – Again!


Pete Godfrey July 28, 2011 at 7:49 am

Courage and Conviction…the theme for this month’s newsletter… glad you got so much out of this issue Tony… it was one article I needed to write.


Tanya August 5, 2011 at 1:36 am

You’re right Pete, it’s taken me 9 days to see your response! And I’m glad it was a short one, cos I’ve got things to do 


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