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Why Some Of My Best Friends Are People

by Pete Godfrey · 2 comments

Why Some Of My Best Friends Are People

I LOVE people.

In fact, some of my best friends are people.

And we’re funny creatures aren’t we? Each of us a cesspit of emotions percolating away and ready to boil.

We’re complex creatures that’s for sure.

But here’s where it gets interesting (and profitable)…

The more you know people, the more you empathise with them, the more you understand why they buy; the more you can help them by selling them stuff that improves their lives in some shape or form.

Basically, the more you understand folks and why they buy the more money you make. And that’s got to be a good thing right?!!

So for the past 12 or so years, this has been an obsession of mine. Finding out what makes people tick. (An unexpected payoff is you get to know yourself real well; you stop bullshitting yourself… you keep it real.) And I want to share with you something special, something that has made my clients and members a lot of money.

What I’ve discovered over the years is…

“There’s a little-known secret driving force behind many buying decisions that’s rarely acknowledge by the prospect, and NEVER spoken about in the company of others.”

The GOOD NEWS is, I’m going to tell you what it is in next week’s Blog Post. (NOTE: Newsletter members. Please do not give it away in the comments as I covered this secret buying force in a recent newsletter )

But for now, I want to leave you with 3 key points.

  1. Many folks seek others’ approval for their actions, their lives, their purchases.
  2. They are motivated by other people’s opinions of them.
  3. They are motivated by feelings of inadequacy so they purchase something that eases this inadequacy and gets them feeling superior to others.

The 3 points above don’t seem very nice do they? And you may say you’re not like this, that you don’t think this way.

Well that’s great!

Neither do I!

Nor do most of the successful people I know and work with.

However, for many this is their reality. This is how they think.

Don’t get me wrong here. I’m NOT judging. That’s not my job. My job is to make my clients and members more money on their promotions. So I’ve got to take off the rose-coloured glasses and see how it really is; not how I wish it to be.

Next week’s post reveals what this secret buying force is, but more importantly, gives you examples and templates to make implementing a breeze.

For now, keep those 3 points in mind when putting together your next promotion. This takes some quality thinking. What Carlton calls being a “Sales Detective”. However, the payoff will be worth the time invested.

See you next week.



POST SCRIPT: Frankly, it’s easy to sit back, arms folded, and with a shake of the head dismiss the above ideas. Well I don’t wanna be rude here, but any fool can do that. The trick here is to use this info and figure out how to apply it into your business. That’s where the smart money is.

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About The Author

Copywriter, Sales Strategist - Pete GodfreyPete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook

{ 2 comments… read them below or add one }

Copywriter Kevin Francis January 8, 2011 at 7:15 am


All good points, as always. You mention the great John Carlton who, as one might expect, is very big on recognising this reality, what you might call the “Dark Side” of human motivations. Often it’s these “negative” factors that are really driving the sale and ignoring this truth in your copy will cost sales.

Kevin Francis


Pete Godfrey January 8, 2011 at 8:54 am

That’s true Kev… and if you read auto-biographies on successful entrepreneurs like I do, you’ll see this driving force was the burning seed of desire that propelled them forward to tackle any obstacle. They were put down by someone and now they’re gonna show them! They just had to succeed!


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