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Your Customers. Make `em an Offer They Can’t Refuse!

by Pete Godfrey · 3 comments

Your Customers. Make `em an Offer They Can’t Refuse!

No, I’m not talking about doin’ a Godfather and leaving a severed horse’s head in your customers’ beds.

I mean, that would be silly and damn disgusting right?

The big thing you MUST understand is the most valuable asset your business has are your customers and the relationship you have with them. Also understand they will buy more from you if you just make more offers.

As I keep saying in my newsletter:

Make More Offers, More Often!

So make this a priority.

Contact your customers.

Make an offer.

And I’m not talking about discounting either. Just the thought of the word ‘discount’ makes me feel ill.

You can add value in other ways.

Think about this! This is where your focus should be!

What else can you offer them?

What other problems can you solve?

This is where the money is so get busy on this.

Love to hear your thoughts on this.



PS. Also, let your customers know everything you offer because if you don’t tell them, there’s a good chance they won’t know.

Case in point: I had a printer for years doing my fulfilment. I didn’t know he could do my Direct Mail either until he brought the subject up.

Fact is, I had spent ten of thousand of dollars on Direct Mail before his revelation. All this money he missed out on. So let your customers know all the good things you provide.

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About The Author

Copywriter, Sales Strategist - Pete GodfreyPete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook

{ 3 comments… read them below or add one }

Bret Thomson November 23, 2012 at 7:19 am

Right on Wizard. This is one of THE most critical areas of marketing. You can tick all the other boxes, like, great headline, conversational copy, hitting all the benefits, overcoming all the objections, the works… but if your offer is weak, boring or uninspiring… you’ll lose the sale.

An irresistible offer can carry poor copy over the line, to the sale.

The scarier and more outrageous the offer the better. If it helps turn a prospect into a paying customer… then it’s worth it’s weight in gold. As you know Pete, Dan Kennedy said he’d go negative on the front end offer, just to get a client – and make it up on the back end. It’s all to do with that big-ass irresistible offer that make them feel thtupid to refuse!


Dee Reeves November 23, 2012 at 7:31 am

This is a great one Pete, and very timely with Christmas.
A simple offer could be to gift wrap the product or voucher and send direct to the person who the gift is for – this solves the problem of the last minute shopper, those stuck at home or too busy. Add a tasteful brochure of products and maybe an opportunity to go in a post Christmas draw for a chance to win more product for all who enter on you website – might just get a few more customers!


Rodney joy January 24, 2013 at 12:56 am

Gday Pete,

Thanks for the extra input with your wise words.

My new objective is focused on making “my offer way better” and giving far greater
in “value”,so the prospect falls at my feet wanting my products…

You make copy look easy and it flows like a waterfall,which is why I am getting my head around “more emotion use in my own writing”,so my prospects have more persuasions to combat,and increase my conversion rates.
I enjoy your emails ,tips,tricks,and extra’s you provide in your letters.
All the best.

Kind regards.

Rodney joy-“MateeyesMedia”


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