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Who Controls Your Day?

by Pete Godfrey · 14 comments

Now that’s a damn good question isn’t it? Who controls your day? Makes you think.

  • Is it your customers?
  • Your lover?
  • Your kids?
  • Spouse?
  • Any random fool with a laptop or smart phone who wants to throw a question your way?
  • Who?

Or do you control your day and make others work around you?

Frankly, I’m bemused with people
who let others control them.

Personally, every day I fight for autonomy, I fight for my freedom, and I fight for my time to do my work and not be derailed by someone else’s emergency.  I guard my time like a stubborn bulldog that refuses to budge. If I didn’t, I’d get sidetracked, unfocused, and my work wouldn’t get done.

That’s not going to happen.

Let’s face it. We live in exciting times right? So many more media options are available to us. So many more buying situations. As entrepreneurs, we make sales 24 hours a day, 7 days a week whether we’re stuck at the office or chilling out at the beach, the orders keep coming in. I can’t complain about that.

 But with all the conversations going on around us
we can’t let ourselves get caught up in
all the noise and all of the clutter.

As entrepreneurs, it takes a Herculean effort on our behalf to keep focused on what’s important and not succumb to the endless chatter; not give in to juvenile peer-pressure which dictates you do it because everyone else is doing it.

It takes courage to stand your ground against the torrent.

But I believe with every cell in my body that controlling your day is THE key to your success; whatever ‘success’ means to you.

Who controls your day, holds the cards to your future; it’s that simple.

As marketers, we get bombarded with incoming data. Bam, bam, bam; every day the bombing continues. As you can imagine, with this whole instant access world of ours I get many questions thrown my way.

So I set aside a time each day to sort it all out and respond.

… they get first priority. They’ve paid for the privilege.

Enquires of products or my services get handed on to my wife Elita for follow up.

Same with folks booking in calls with me, Elita takes care of them. (By the way, all of my calls are booked on a Wednesday. I take them one after another for hours on end. If someone is 5 minutes late for their 30-minute call well too bad, I’ve got someone else on the line in 25 minutes so let’s get busy. The rest of the week I take few calls and they are usually from paying clients.)

All the rest of this incoming data can wait.

Some don’t get answered at all.

If that seems harsh, continue reading.

Here’s what annoys me…

Many questions sent my way could have been easily answered
by doing just a little bit of homework.

Just a smidgen of thinking would have saved them from firing their questions my way.

Instead, every time some folks have a brain-fart, the whole world’s gotta know about it including me.

I don’t mind answering questions from folks who give me money, or from folks who are polite and interested and they’ve just got a question for me, but the ill-conceived and childish questions I get from prospects is a pet peeve of mine… especially when you know this person EXPECTS an answer! Here’s a recent enquiry I received.

NOTE: * Letters have been used to replace names in the correspondence below. I did this is to protect the innocent parties mentioned, not to protect this ignorant fool.

“My name’s *XY. I’m a copywriter. I love it. It’s so easy for me. Anyway got a question for you. I saw you speaking at *XYZ gig, didn’t buy your pack because I bought *X’s pack, but I remembered you mentioning a book we should get. The one on headlines? With me? You said it was important. Just let me know what it is and I’ll grab it. Also, what other books should I buy?”

Most times I don’t even reply. But, what the hell, sometimes I’m in one of my moods and I wanna amuse myself. Here’s my reply.

“Hi *XY, great to hear from you. I must say, I envy the way copywriting is so easy for you. For me, I agonise over every word, every phrase, so it’s good to hear from someone who makes it easy. Well done! As for the book, yes, I remember the one. In fact, I have it next to me right now where I just found a headline template I’ll remodel for a client. It’s a beauty and I’m sure it’ll be a winner. Anyway XY, there are many other books you should get as well as this one. A complete list is contained in my Copywriting Pack that I sold at the XYZ gig. All the best XY, cheers Pete.”

Okay, yeah I know I’m childish sometimes but I can live with it. Point is, this guy didn’t even think when he sent this email.

How many blunders can you see?

Instead of bonding with me, he alienated me. Not only that, you can feel an answer is expected.

As I said before, most times I do not reply to such drivel. I spend my time doing my stuff; stuff that’s been booked in days before. I will not be sidetracked. Fact is…

  • You can control your own day
  • You can train people to do business the way you want to
  • You can make yourself the centre of a universe you create.

Love to hear your thoughts on this… and yes, I’ve blocked off time to answer each comment.

But seriously, I would love to hear how you deal with incoming data and what you do to protect your productive time.

Speak soon… Pete

 

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About The Author

Copywriter, Sales Strategist - Pete GodfreyPete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook

{ 14 comments… read them below or add one }

Chantelle Mader January 21, 2013 at 1:15 pm

Hi Pete.

Quite frankly, if you are a copywriter, learning to control your day, who interrupts it and when, is the first skill you must learn… If you don’t, you simply can’t concentrate to write well.

This helps keep the drama out of your life and gives you the space, peace and quiet for your most quality thinking.

I’m currently half way through reading The 4 Hour Work Week and pick up some gems for managing interruptis :)

Reply

Pete Godfrey January 21, 2013 at 2:40 pm

Hey Chantelle, I knew you’d organised! Love the “keep the drama out of your life” bit… sums me up well. Great to hear from you!

Reply

Maree Crosbie January 23, 2013 at 8:47 am

Hi Pete
Very wise words. It is important to me to stay off social media and only check emails a couple of times a day at set times. I love your reply – he well and truly deserved it.
Chantelle, I am almost finished listening to the 4 hour work week and there are some great tips.
It is also important to slot in some short breaks during the working day.

Reply

Pete Godfrey January 23, 2013 at 9:13 am

Hey Maree… yes, use social media, but strategically… know why you are there and for how long…

Reply

Lisa Cropman January 23, 2013 at 9:56 am

Thanks Pete, for once again reminding me that I am my own boss yet, too all too often, my own worst enemy too. I often feel like a headless chook so learning good time management skills and mindfulness practice is my priority this year.

I’m going to start by attempting to check my emails 3 times a day instead of 20…

Reply

Pete Godfrey January 25, 2013 at 9:19 am

You’re welcome Lisa… and YES, start right away on taming the email beast!

Reply

Farhad Khurshed January 23, 2013 at 10:01 am

Hi Pete

Since I work from home as a copywriter, I ensure the bulk of my copywriting is done during school hours, when I’m undisturbed. Come 3.30pm when the kids return, I allow myself a short break to get them organized and then check important emails, complete any admin work, or re-read your newsletters, watch your home study DVDs to uncover some killer copy clicks I can use.

I’ve also made a conscious to read only important emails and trash most of the others.

My reading schedule is before going to bed, as the family TV is turned off.

Reply

Pete Godfrey January 25, 2013 at 9:20 am

Hey Farhad… sounds like a cool routine you have developed… cheers for sharing.

Reply

Tony Anderson February 5, 2013 at 1:10 pm

Hey Pete,
My problem is, I get magnetically drawn to your emails that inevitably end me up on your blog, and before I know it, I cant stop reading!
You Pest, Godfrey!!
The trick is to only look at the emails I have gone to the inbox to find. But every other day, there’s Pete again! Damn!

See you later, mate!

Reply

Pete Godfrey February 6, 2013 at 6:46 am

I’ve just checked Tony and my emails are okay to read and respond to… plenty of lessons in them so they are not wasting your time… Pete

Reply

Tony Anderson February 6, 2013 at 7:55 am

Spot on Again!

Reply

Pete Godfrey April 16, 2013 at 7:08 am

Cheers Tony!

Reply

Melanie E March 27, 2013 at 3:34 am

Hey Pete,

When I first started working from home it was as if I became my friends P.A. I was
picking sick kids up from school, taking mail order deliveries and popping round to their house’s to let the plumber/electrician in.

Needless to say I wasn’t particularly productive…however that all changed when I grew a set and pointed out to my various friends that I actually WORK from home, so if I take a couple of hours off to run round after them I have to work late to try and catch up. When I asked them if they would like to work late because they’d been doing me “a little favour” the penny finally dropped!

By the way – loved your reply to that dopey ****!

Mel

Reply

Pete Godfrey April 16, 2013 at 7:07 am

Classic… love your line “I grew a set”… thanks for sharing this one Mel!

Reply

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