In a recent newsletter, on page 4 and 5, I talk about the money that’s locked up in your business and how to find it.
In that article I gave so much meat every subscriber would have been ecstatic, and no doubt jumping out of their seats shrieking “Eureka!”
Anyway, I asked many questions that when answered and acted upon, could make them a whole lot of cash. Here, I want to answer the questions for you, by showing you examples of what I have been doing these past few weeks. (And, I’ve added another great question not mentioned in the newsletter.) Not only will this help you find your own gold nuggets, it’ll give you a perfect example of how I think and then take action and then bank the cash.
How many old products, old courses have you got gathering dust and not making any money? If you’re in my kind of business and you’ve been doing it awhile, I bet you’ve got some. Take my * Emotional Ad Writing & Marketing System for example. For years, it’s been called THE BIBLE of Aussie copywriting. But guess what? I haven’t been selling it! Only rarely at eBay conferences and such. I took it offline thinking I would re-brand it but just never got around to it. Anyway, over the years, I’ve had requests to license this system all of which I declined. So I decided to sell 10 and only 10 Reprint Licences to this course so others could sell it (they can even re-brand it by putting in their own intro). I made the investment a very realistic $6,995. Times that by 10 and you’ve got around 70K.
* Yes, there are some licenses left. If you’re a business coach, copywriter, consultant, this is the perfect product to add to your services. Contact me personally firstname.lastname@example.org
How many successful promotions have you got sitting on your hard-drive? Look, we get busy, we get bored, we test new things and we move on. Trouble is, we forget to use a lot of the stuff that works. Your job is to go back through your old ads and see your results and then start testing those winners again. The results may shock you. The other day I came across a killer ad I wrote for a client that I am now re-jigging for my own business. It’s a proven winner but I had forgotten all about it. Even Wizard’s have memory lapses.
How many old customers have you got on your books that you haven’t contacted, haven’t made a special offer to? Now that I’m back on my own I’m busy working on a reactivation campaign for past members and customers. You should be doing the same. The only better list is of current customers.
How many alliances aren’t you extracting value from? I’m guilty of this BIG time. I hang out with a lot of successful folks, many of whom call me a friend. But for some reason, I don’t do business with them… we usually just hang out. But recently I decided why not? Case in point, my mate Darren Stephens… he’s one switched on guy. So when I was on the coast recently we got together and I mentioned a couple of ideas that he immediately liked. All are potentially profitable projects and all I had to do was ask.
How many resources aren’t you using? This is the question to answer. What resources have you got on hand that you ain’t using? This is where the money is.
Okay, I’ll finish up by recapping a couple of points.
- There’s money laying around that you aren’t picking up and banking. The trick here is to asked the right questions.
- How many old products, old courses have you got gathering dust and not making any money?
- How many successful promotions have you got sitting on your hard-drive?
- How many old customers have you got on your books that you haven’t contacted, haven’t made a special offer to?
- How many alliances aren’t you extracting value from?
Look, if you really wanna boost your bottom line you’ll take the time out and answer these questions. And let me know of your results okay.
P.S. FREE GIFT! To celebrate the May launch of my re-branded Emotional Ad Writing & Marketing Letter, I am giving away a free copy of last month’s bumper issue. Email me personally and I’ll send you a copy. (email@example.com )
And please, if you are easily offended and still believe in the tooth fairy, please, please do not ask for a copy. I really don’t want to offend you. The information is for mature, progressive thinkers only.
Let me be frank so I don’t waste your time. My newsletter is NOT for anyone. If you’re looking for a magic pill and want to get rich in your underwear while you work 7 minutes a week, and you think you can attract riches just by thinking good thoughts and holding hands while singing kumbaya around a campfire at midnight, then my newsletter will only confuse and annoy you.
However, if you’re the kind of person who has an opened mind, is willing to learn, is a progressive thinker, then you may find my fair-dinkum, cut the crap approach to business success is just what you’ve been looking for.
BTW: There is a reason why folks like Mal Emery, Bret Thomson, Andrew and Daryl Grant and many other successful entrepreneurs get my newsletter… it’s this reason why, if you’re a business owner or sale professionals you can’t afford to be without it.
Here’s what Mal Emery says about my newsletter…
“It’s one thing I look forward to…”
“I’m an entrepreneur and I work hands-on with hundreds of business owners throughout the land… so I’m busy. But I do take time out each month to read Pete Godfrey’s newsletter. It’s one thing I look forward to, and I often find myself nodding my head in agreement, and smiling at his no bull attitude. Give yourself the edge and grab Pete’s newsletter now.”
Mal Emery, Millionaire Maker and The Coach Of Coaches, Perth WA
- What Are You Thinking?
- Guarding Your Time For Maximum Productivity
- The Illustrated Sales Letter
- The Amazing Power of the Dear Abby Principle
- Who Controls Your Day
Pete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook