The Unreasonable Man

by Pete Godfrey · 10 comments

The Unreasonable Man

Okay, today’s post may upset a few of the more sensitive readers. (Plus it’s long so the lazy won’t even read it.) Those who view life through rose coloured glasses. Folks who believe all those business success books that lay out the secret to success in a nice, orderly manner where everyone is happy and everyone wins.

If that’s you, better stop reading now. Otherwise, you WILL be offended.

But hey, it’s my blog and I’m not going to censor myself to appeal to the masses. My posts are hard hitting, all content, and pull no punches. I would say the same thing to you if you were sitting down with me one-to-one.

I write them in a concise, blunt fashion, ignoring the temptation of softening the blows in favour of giving you what it really takes to succeed without the sugar-coated topping to make it more palatable. We’re all adults here. Sometimes, the best advice is bitter tasting.

If you’re still reading, it means you like hearing it straight and it’s great to have you here. Stick around awhile; it’s only getting better.

Okay, enough preamble; let’s get moving…

To get things done, to keep the momentum moving forward in your business, in your life, you MUST be the unreasonable man (or woman) who won’t take no for an answer. If you’re the meek and mild type, time to toughen up.

Let me explain.

If you followed around the average person for a day or so, you’d be surprised at just how little they get done. For a guy like me, used to juggling many balls in the air, used to hustling each and every day, used to hitting deadlines within a cat’s whisker, watching these folks for a day would be the ultimate torture. It would be so P-A-I-N-F-U-L!

Also, you have to realise just how incompetent most people are. They make mistakes, they make excuses; they justify their own bad behaviours and look elsewhere to lay the blame. This is reality. This is what happens every day.

No wonder they are average!

No wonder they are always short of cash!

No wonder they live lives of quiet desperation!

But as entrepreneurs, this is what we have to deal with. So we’ve got to be the ones that set the benchmark. With staff and with vendors, urgency must be communicated and deadlines must be set in stone to insure you get compliance. I give clear, WRITTEN instructions and leave a paper trail that’s easy to follow. I found writing the instructions is easier and takes less time than verbally telling someone (and a whole lot easier on my heart-burn too).


Because they end up forgetting what I told them, they didn’t take notes and if they did they’ll lose them, and then the job has to be repeated or it’s delayed. So these days, I ALWAYS GIVE WRITTEN INSTRUCTIONS.

Because I’m a great believer in Murphy’s Law and with most people, and this includes clients, if they can stuff it up they will. And, they will always lay the blame on you. It’ll be your fault for not explaining. When the instructions are written, the job still might go wrong, however they will NOT blame you as they can see it in black and white.

Now, getting back to urgency.

Personally, I hate it when I get an idea for Crocodile Marketing (one of my businesses) and my business partner David McMahon tells me this will take a few days to implement.

I want it done now; right this minute to keep the momentum going. I get antsy, irritable when things take too long and I’m probably NOT the best person to be around some days (ask Dave).

David understands this side of me and we’re working well together to hit our goals. (However, urgency is always on my mind, always mentioned in our conversations.)

So here’s the lesson: If you are a reasonable person, there’s a good chance vendors and staff make their own rules. I’ve had clients say to me, after I mention some profitable strategy, that they can’t do it because… get this… their staff won’t do it! WHAT?!!!!

If this is you, you’ve gotta sit your staff down and let them know how it’s gonna be. My old boss in the Railway used to say: “My way or the highway.”

Now, he was an idiot, however, the advice is good. If your staff refuses to play by your rules, get new staff. Same with Vendors. You’ve got to be the unreasonable person, one of the very few who gets things done. One of the few who actively contribute to this world.

We all need to demand more from those around us. And more importantly, we need to demand more from ourselves… and constantly monitor our progress, habits and actions to make sure we don’t slip down into the quagmire of the mediocre majority (as Kennedy would say).

To recap…

  • The average person is lazy and incompetent
  • Be unreasonable with your expectations from staff and vendors
  • Create urgency in your business
  • Keep a paper trail
  • Demand more from staff and vendors and yourself

POST SCRIPT: There’s a BIG difference between being busy and being productive. BIG money difference between doing and done. It’s important we’re aware of this as we go about our days.

What got done?

What got completed?

What got out into the marketplace to make some cash?

What value have you added?

That’s what we should be asking ourselves at the end of each week; the end of each day.

To me, being busy doesn’t cut it. The only thing that matters is getting it done. Don’t excuse yourself by saying how busy you’ve been. Don’t start making excuses why things are taking longer. Just get the damn thing done.

I’d love to hear your thoughts on this.

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About The Author

Copywriter, Sales Strategist - Pete GodfreyPete Godfrey, The Wizard of Words, from rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia… all with the power of his emotionally charged words that sell… Discover the “Secret Weapon” to increasing your Sales and Profits by downloading the valuable report "The Ultimate Copywriting and Marketing Secret" While you're at it, follow Pete on Facebook

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