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How to Write Better, Faster Copy

by Pete Godfrey · 2 comments

Here’s a breakthrough for you when it comes time to write some copy. What you need is a bank of “starting points” that are proven and that gets you into writing your copy quick smart. So here are “4 Starting Points” to kick your copy production up the backside and get you writing copy quicker, smarter and with less effort.

#1 Choose Theme By Object

When it comes to “grabbers”, those things we attach to letters that gets attention, gets the reader in fun, and gets the letter remembered for future mailings, I usually choose the grabber first, then tie it into my message.

I’m always on the hunt for ideas, for grabbers, for the theme that’ll get my message read. Take some time out from your day and check out novelty stores, dollar shops, go online and search for promotional products… they’re all good starting points for a theme that will hook your prospects. Plus, it gives you a great starting point to get into your copy.

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How to Regain Control Of Your Life And Replace Distractions With Focused Concentration

by Pete Godfrey · 7 comments

FOREWORD: YUCK! What a title! Looks like work doesn’t it?

And I won’t lie; this is a heavy, thought-provoking post all about reality; the reality of the world we live in, and what we can do with this reality to ensure a successful life.

I won’t be giving much advice either; more like throwing out a few ideas… like throwing a cat in amongst the pigeons it snaps you awake, gets you thinking, but more importantly, gets you thinking and acting more strategically and with more clarity and purpose.

So I’ll go light on my opinions here and just share with you some important facts on the world we live in and how, instead of technology making us more effective and productive, it has made us dumber, with attention spans of teenage X-Box addicts on a high-sugar diet; forever distracted and unable to focus for more than a few seconds at a time.

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Overcoming Resistance

by Pete Godfrey

“The truly free individual is free only to the extent of his own self-mastery.” Steven Pressfield, in his book, The WAR Of ART. I turned 46 last year and I’m still getting to know myself. I’m still finding out why I do what I do, discovering my motivations, my desires. But I’m getting better at [...]

12 comments
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Shock Night! How to feed the fear

by Pete Godfrey

Let’s talk about headlines. Yeah I know I cover headlines fully in my courses and yes, we have talked about headlines here on the blog and in my newsletter many times, but bare with me will ya… this is special. We’re going down deep into the underbelly of persuasion and you’ll see a very cool [...]

9 comments
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The Walking Dead

by Pete Godfrey

Be Afraid…Be Very Afraid They are everywhere around us, the sleep-walking zombies that inhabit the earth. They come in many forms. The person who stands in line at the fast food joint and when it gets to his turn is unsure what to order, confused by how much to pay, and uses a credit card [...]

3 comments
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Opportunities Are Everywhere

by Pete Godfrey

I remember reading that line in a book back in the mid nineties when I was still out of control and beating my head against a wall. I won’t repeat my reaction here… let’s just say I thought it was fine for this rich guy to say that, but what about me? Anyway, it wasn’t [...]

11 comments
Thumbnail image for I’ve Got A Secret

I’ve Got A Secret

by Pete Godfrey

Have you ever tried to keep a secret? Pretty good at keeping secrets are you? Or are you absolutely dreadful? The point is: People Love Secrets We all want to know the inside gossip. We all like to know things that other people don’t know. Get this: Secrets are one of the most powerful buying [...]

4 comments
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Sales Copy Is King

by Pete Godfrey

FOREWORD: Many folks have been asking for more copywriting articles. So, because I’m such a generous and obliging kind of guy, for the next couple of weeks, my posts will all be about copywriting. You want insights into copywriting then this is the place to be. Language is critical to making sales. The ability to [...]

9 comments
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Facebook Frolics

by Pete Godfrey

Pete’s Note: Everywhere you look its doom and gloom, war and famine; no wonder everybody is so damn serious these days. Anyway, I thought I’d lighten things up a bit, and post this little article which was sent to me recently. Let me know if you get a chuckle. By David Attaboy – London, England [...]

13 comments
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Cashless Society?

by Pete Godfrey

What is it with people who don’t carry any cash? Is it a scarcity thing? Are they broke? Are they scared to carry any cash in case they are robbed? Who knows, but I tell you, they’re making a BIG mindset mistake… one that could shackle them to a lifetime of mediocrity. Let me explain [...]

8 comments

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