Blatantly Biased Views and Advice on Copywriting, Marketing & Mindset from the Wizard of Words

Information Marketing has come a long way since I first starting selling my “How To Make Money At Flea-Markets” manual back in 1999. (I’ve sure changed a lot too.)

I started small. One tiny ad in one mag, an 1800 free recorded message line, a simple sales letter and order coupon, an info-product; a PO Box, fax and mobile phone to take orders, and I was in business. Back then, I was still working as a labourer; taking orders on the mobile while up on top of a half-finished house, nail gun in hand, swinging off roof trusses.

NOTE: I knew a mobile number as an order number was a RED flag to my prospects, a warning that would have killed my sales. So customers rang a normal number which was diverted to my mobile. (Still used a PO Box though, which was a mistake and surely cost me orders.)

[Read the rest or post a comment]

{ 6 comments }