Blatantly Biased Views and Advice on Copywriting, Marketing & Mindset from the Wizard of Words

I was sitting outside Sydney Airport with my wife getting in a last minute cigarette before my flight back home. Yeah I know, filthy habit and it’s gonna kill me, but hey, we all have our vices. Anyway, next to me was my “new friend” Jeff from Tamworth, a guy who up until that point in time was a complete stranger to me.

You see, Jeff immediately introduced himself as soon as my butt hit the bench beside him. He even felt compelled to share with me his thoughts on the world and we exchanged pleasantries as we smoked and waited to go inside… Striking up conversations with complete strangers is something I usually discourage while travelling, but my guard was down, I was tired and he was one of those people who love to have a chat… at it turned out, he gave me a big lesson.

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