We see them on Facebook.
We see them online.
Everywhere you look, some new Guru is screaming about how good he is.
Now this kind of in your face bravado may attract some folks. But in my humble (and right) opinion, there are better ways to establish your credibility and authority than sprouting off like some flashy peacock on the hunt for a mate.
And that’s what we’re going to look at in this post.
I’ll show you how to position yourself as the expert in your emails so you are your markets’ logical choice when it comes to buying.