We live in an age of zero responsibility. And it’s no use fighting it. This is what your prospects think.

So if you want to make more sales, you’ve got to let them off the hook.

  • If people are fat, it’s not their fault… it’s the fast food chains fault for making them eat 42 burgers a day.
  • If people smoke, it’s not their fault… it’s the Tobacco Companies fault for getting them hooked.
  • If people are broke, it’s not their fault… it’s because all of the rich people have got all the money.

Now this is flawed thinking.

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Do you know what’s weird about talent?

It’s usually those folks with the least talent who think they’ve got the most. They are blissfully unaware of their ignorance.

Some are arrogant. Their egos swollen. Their minds closed.

If you’ve watched any of the talent shows on TV such as X Factor or Australia’s Got Talent and so on, I guarantee you’ve seen this process in action.

Picture the scene…

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Thumbnail image for The Success Factor That Never Fails

The Success Factor That Never Fails

by Pete Godfrey

The key to success in any endeavour is simple although far from easy. You see, the success factor that never fails is simply… The ability to focus with clarity and emotional-impact on what you are doing, while ignoring what others are doing. You’ve got to be like one of those Tomahawk missiles. Tomahawk’s can travel […]

Thumbnail image for The Congruency Conspiracy

The Congruency Conspiracy

by Pete Godfrey

Have you ever seen an overweight Personal Trainer? I have. And I’ve sat through health advice from a doctor who smoked. I still remember a married pair of very successful authors, each with multiple divorces under their belts and now divorced from each other, whose speciality was dispensing relationship advice to couples. Incongruent? Of course! […]

Thumbnail image for What’s your outcome?

What’s your outcome?

by Pete Godfrey

Folks are busy. Rushing around. Doing more and more ‘stuff’. They think they’re getting lots of things done but in reality, it’s the exact opposite. That’s because… Many people confuse activity with accomplishment They do a lot of ‘stuff’ so they must be succeeding right? Well not really. At my last Mastermind meeting, I stressed […]

Thumbnail image for The Amazing Influence Secret of a  Humble Word Wizard

The Amazing Influence Secret of a Humble Word Wizard

by Pete Godfrey

Here’s a great lesson for you to pump up the pulling power of your copy… and… ultimately make more sales. (You can thank me later.) Understand… The majority of people walk around with a vague sense of unease in the pit of their stomachs. This ‘unease’ is not a physical discomfort such as a bad […]

Thumbnail image for Yeah, Yeah… I know all that!

Yeah, Yeah… I know all that!

by Pete Godfrey

Something strange can happen when you get a few runs on the board. You can start to feel invincible. Feel like everything you touch turns to gold. If you were a rabbit’s foot, you’d be a real BIG one that’s for sure. It’s a good feeling. You possess a trusted certainty in your abilities; a […]

Thumbnail image for Freaky Facebook Fast

Freaky Facebook Fast

by Pete Godfrey

Sadly, one of the casualties of the 21st century is the inability of many folks to concentrate for more than a minute. They are like butterflies hopping from one flower to the next; tweeting, checking emails, commenting on facebook, texting, and looking at funny cat videos on youtube. And hey, if that’s your thing, have […]

Thumbnail image for Wake Up and Live

Wake Up and Live

by Pete Godfrey

I was watching the news the other night when I choked on my cup of tea. I don’t like watching the TV, especially the news and pop culture current affairs show… but… I force myself to do so a couple of times a week. I call it research. That’s because when you elevate your thinking, […]

Thumbnail image for Shocking Email Blunder Instantly  Breaks Trust & Sabotages Sales!

Shocking Email Blunder Instantly Breaks Trust & Sabotages Sales!

by Pete Godfrey

We all know the importance of email subject lines right?  Subject lines are like headlines in ads; they need to get attention and stimulate interest. (The ‘from line’ is even more important.) So just like headlines, this is where I spend a bit of time, working out the best subject line to fit the email. […]

Thumbnail image for Debunking The Law of Attraction

Debunking The Law of Attraction

by Pete Godfrey

If you’re like most of the people I know, you’re well aware of the law of attraction. You know, the old what you focus on you get. Or as Hill said in ‘Think And Grow Rich’, you need a definite purpose backed up with a burning desire to achieve. Which is all good… Up until […]

Thumbnail image for Constant Daily Improvements

Constant Daily Improvements

by Pete Godfrey

It still amazes me the amount of aspiring copywriters who contact me each month seeking work, who have not done the most rudimentary study of the craft. They’ve never heard or studied the old greats such as Caples, Collier, Burnett, Ogilvy, Schwab, Cossman and many  others. The guys and girls in my new Apprentice Group […]

Thumbnail image for The Language of The Sexes

The Language of The Sexes

by Pete Godfrey

FOREWORD: After many thousands of years, countless studies, numerous focus groups, and much angst all round, it has recently been discovered that men and women are different. And it’s these differences we’ll look at in this article and how to use this knowledge to make more sales. Sure I take a light-hearted look at this […]

Thumbnail image for A Time To Reconnect

A Time To Reconnect

by Pete Godfrey

Report From The Front Lines– Reality Check For Entrepreneurs Fact is, we live in a spontaneous, fast-paced world where we are bombarded with incoming information on an hourly basis. Recent studies now reveal for many people, the more plugged in they are the lonelier they feel. That’s because there is always something else to look […]