Post image for The Price Of Petrol

The Price Of Petrol

by Pete Godfrey on February 3, 2010 · 6 comments

First time here? Subscribe to my Blog by Email or RSS feed and get a copy of my valuable report "The Ultimate Copywriting & Marketing Secret" valued at $99. Thanks for visiting!

I was sitting outside Sydney Airport with my wife getting in a last minute cigarette before my flight back home. Yeah I know, filthy habit and it’s gonna kill me, but hey, we all have our vices. Anyway, next to me was my “new friend” Jeff from Tamworth, a guy who up until that point in time was a complete stranger to me.

You see, Jeff immediately introduced himself as soon as my butt hit the bench beside him. He even felt compelled to share with me his thoughts on the world and we exchanged pleasantries as we smoked and waited to go inside… Striking up conversations with complete strangers is something I usually discourage while travelling, but my guard was down, I was tired and he was one of those people who love to have a chat… at it turned out, he gave me a big lesson.

[Read the rest or post a comment]

{ 6 comments }

Post image for Copywriting Skills Transforms Lives

Copywriting Skills Transforms Lives

by Pete Godfrey on January 20, 2010 · 2 comments

I was on the Gold Coast recently when my mate and young gun Copywriter Bret Thomson visited.

So we thought we do a little fun video that shows you the power of great copy and how it can transform your life.

PLUS, Bret’s got a new weird hair-do that I’d thought you’d like to see.

Go check it out…

[Read the rest or post a comment]

{ 2 comments }

Thumbnail image for It’s Not My Fault

It’s Not My Fault

by Pete Godfrey

While watching the local news the other night I was once again reminded of the prevailing attitude for never accepting responsibility of one’s actions and for laying the blame squaring on someone else. Hence, “It’s Not My Fault.”
As a copywriter, it reinforced in me the need to use this “copy click” more often. It validated [...]

7 comments
Thumbnail image for 7 Tips For Writing YOU Focused Copy

7 Tips For Writing YOU Focused Copy

by Pete Godfrey

#1: Empathise with your reader
You’ve got to be sincere. You’ve got to care about your reader. I keep saying it but you’ve got to understand what he wants. What he fears, what he desires, what he talks about and what he thinks about.
What’s this guy’s life like anyway?
When you are sincere and you truly empathise [...]

3 comments
Thumbnail image for The Travelling Speaker

The Travelling Speaker

by Pete Godfrey

FOREWORD: Something a little different today that you should enjoy. It’s a little story of mine based on a tale written by Margaret MacDonald, which she based on an old folktale.
You see, I’ve been polishing my story telling chops in preparation for our Cash Characters Academy Workshop in February.  I’ve been pouring through my files, [...]

7 comments
Thumbnail image for How To Find The Right Tone & Voice For Your Market

How To Find The Right Tone & Voice For Your Market

by Pete Godfrey

In my workshops and seminars I talk a lot about the greased slide. One piece of advice I give is…
Don’t Gamble On a Single Word!
Good advice. And I go to great lengths to explain this concept. In this post, I want to really ram home the importance of “The Greased Slide.” PLUS, next week, I’m [...]

1 comment
Thumbnail image for You Need Your Own Dynamic Story

You Need Your Own Dynamic Story

by Pete Godfrey

People love stories. We eat them up, especially when they involve others who are experiencing the same problems that we are. We can see ourselves in the stories. That’s why they are so effective.
NOTE: Please read the underlined section again, because this is how you form an instant bond with your market. It’s no accident [...]

1 comment
Thumbnail image for Give It Away and Make Someone’s Day

Give It Away and Make Someone’s Day

by Pete Godfrey

NOTE: I’ve been noticing a bit of cheap behaviour lately so I thought this article from my newsletter would give you my take on this insidious trait some folks display.
“Yeah I tipped the cabbie… it came to 39 bucks and I gave him a fifty… that’s what you would have done right?” said one of [...]

11 comments
Thumbnail image for Who Are You Really Selling To?

Who Are You Really Selling To?

by Pete Godfrey

One thing I stressed at my recent Sales Letter Writing Workshops was “Who” you target is more powerful than “what” you are selling. (By the way, DVDs and workbook of the workshop will be available shortly right here.)
This post is all about selling information products and it all starts with the “who”.
First you identify a [...]

2 comments
Thumbnail image for Association… Tarred With The Same Brush

Association… Tarred With The Same Brush

by Pete Godfrey

NOTE: I was reminded of the importance of association last weekend on the Gold Coast when I was speaking at Matt and Amanda Clarkson’s eBay gig. You see, who you know is critical. But also, who you allow into your space governs the levels of success you’ll receive.
Anyway, here’s an article I published last [...]

5 comments
Thumbnail image for Procrastination Is Not ALL Bad

Procrastination Is Not ALL Bad

by Pete Godfrey

Being a professional writer, I can’t wait around hoping that inspiration will strike. I’ve got to sit down and start writing. This takes discipline and I’m not always successful. There are so many other things that beckon me, calling me away from my work. Most days I hold firm and don’t give in to my [...]

4 comments
Thumbnail image for The ONE Simple Technique to Closing More Sales

The ONE Simple Technique to Closing More Sales

by Pete Godfrey

The Master Closers… those precious few copywriters and sales people who know how to close the deal and get the order… are worth every cent you pay them.
You see, without this ability, you can’t make money, and your cash register won’t be KA-CHINGING…
Like all skills, learning how to put together powerful closes that seal the [...]

3 comments

← Previous Entries