We see them on Facebook.

We see them online.

Everywhere you look, some new Guru is screaming about how good he is.

Now this kind of in your face bravado may attract some folks. But in my humble (and right) opinion, there are better ways to establish your credibility and authority than sprouting off like some flashy peacock on the hunt for a mate.

And that’s what we’re going to look at in this post.

I’ll show you how to position yourself as the expert in your emails so you are your markets’ logical choice when it comes to buying.

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If you want to connect with your email audience, you’ve got to tell them your story.

Let them in so they get to know you.

So they get to trust you.

And today, I’ll give you one powerful way to get ideas for your emails… and how to make you the star of the show by sharing your stories. It’s a big lesson, and if you want to create a true personality-driven business (and you should), this is where the money really is.

The lesson begins with this…

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